Kaba: Celebrity partnerships were a critical, overlooked growth engine for Instagram
Bangaly Kaba · Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YT, IG, FB) · May 26, 2024 · at 1:10:48
Bangaly Kaba, former Head of Growth at Instagram, breaks down the multi-layered growth mechanics behind Instagram's early virality.
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“Another part that goes unspoken, still critical to this day was like the celebrity partnerships. Was critical, right? Because basically, you know, they had this wonderful partnerships team that basically took Instagram and taught celebrities how to use it, how to make it work for them, how to tell their own story and be their own brand. And that was a critical growth funnel because with that, you had the ability for them to just Create these celebrities and celebrity creators to set the norm for how the platform gets used.”
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