Instagram's onboarding funnel had zero step-level logging in 2016
Bangaly Kaba · Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YT, IG, FB) · May 26, 2024 · at 39:41
Bangaly Kaba reflects on the lack of data instrumentation in Instagram's multi-step signup onboarding flow when he joined as Head of Growth in 2016.
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“When I joined Instagram in January, 2016, believe it or not, the onboarding, the, like the signup flow at Instagram had literally no logging to it. It had logging of how many people started and how many people ended.”
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