Wiz's themed RSA conference booth 5xed year-over-year foot traffic
Raaz Herzberg · Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy) · Nov 17, 2024 · at 40:05
Raaz Herzberg, CMO of Wiz, discusses the results of replacing traditional dark cybersecurity branding with a colorful 'Wiz of Oz' themed booth at the RSA conference.
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“The amount of people that stopped by our booth was like five times the amount of people that stopped by the year before, and it's the exact same space, the exact same investment, because you invest in the space, but also ever since we do themed booths, like, every time we change themes to keep it fun, at this point you will see other cyber companies even doing themes, because like, we were just like, okay, we'll do whatever it takes to make noise, and this is just one example.”
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