Complex B2B enterprise software purchases are heavily driven by brand
Raaz Herzberg · Building Wiz: the fastest-growing startup in history | Raaz Herzberg (CMO and VP Product Strategy) · Nov 17, 2024 · at 27:23
Raaz Herzberg, CMO and VP of Product Strategy at Wiz, explains why she transitioned from product leadership into marketing to scale the business.
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“Like at some point of every product, people start looking really heavily at brand, whether we think that way or we don't. Like when I buy my iPhone, I have no idea how it really is compared to an Android phone. I did not look at the specs. I truly have no idea. So why do I, like, why do I buy an iPhone? I just know it's like the thing to buy. B to B products, even the most complex products, people are still people. They still buy it because brand matters a lot.”
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