Weinstein: Charging money is the best forcing function to uncover real value
Jeff Weinstein · Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead) · Jul 11, 2024 · at 39:28
Stripe product lead Jeff Weinstein describes how pricing a product forces prospective customers to clarify what capabilities are truly worth paying for.
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“And then the paying part is a forcing function because, again, even with Sarah, because you're paying attention to her and solving her problem a bit, she'll say, of course, oh, this is great. I want feature X, Y, and Z. Can it do one, two, and three? Naturally, she would say that. But if you said, and by the way this thing is 10,000 dollars will happily refund your money a hundred percent the second you don't like it. She might say, whoa, whoa, Wait a second. Yeah, I like this thing, but not, not 10,000 dollars. For 10,000 dollars, it would need to solve x, and you're like, oh, there it is, right? That was actually what the thing that was of value”
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