Duolingo hit 1M day-one downloads in China before a government ban
Gina Gotthilf · Failure · Dec 13, 2023 · at 56:53
Gina Gotthilf, former VP of Growth at Duolingo, recounts international launch failures and product setbacks during Duolingo's early growth phase.
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“I went and launched Duolingo in China, and it got downloaded by a million people in the first day, and then the app got blocked, and we, you know, because of the government, and then we couldn't figure out what to do, and then everyone rated the app, like, one star because it didn't work, and so then we had a really, like, a lot of trouble actually recovering from that.”
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