Chesky: Companies should allocate 80% to big leaps, 20% to optimization
Brian Chesky · Brian Chesky’s new playbook · Nov 12, 2023 · at 35:10
Brian Chesky, co-founder and CEO of Airbnb, compares product development strategy to football passing versus running plays.
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“Think of conversion and growth optimization as like running a football down a field and think of these big, like leaps as passive. You should probably be doing 80% passes, 20% running the ball down the field, and a lot of companies, they do 80% running down the ball down the field versus 20% passes.”
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