Christian Idiodi (partner at Silicon Valley Product Group) shares a case study about developing a high-volume hiring product while working at Snagajob.
“When we launched this product in its first 90 days, it books thirty two million dollars. In sales.”
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More from Christian Idiodi
Insight
Idiodi: Executive-driven product happens when PMs fail to earn decision rights
“When we see sales or executive driven product management, when we see these alternatives to product management, it's not a cultural knock or a leadership knock. It's really on the individual and the discipline has to elevate itself to a place that it earns the…”
Christian IdiodiDec 21, 2023▶ 7:24The essence of product management | Christian Idiodi (SVPG)
Insight
Idiodi: Great PMs only emerge from massive failures or exceptional mentors
“I've only seen great product managers come out of two places. One either a series of massive failure in their career or experiences that have been bad, or from learning from great product leaders.”
Christian IdiodiDec 21, 2023▶ 8:09The essence of product management | Christian Idiodi (SVPG)
Insight
Idiodi: 6-8 B2B or 15-25 B2C reference customers indicate product-market fit
“For B to B, I want six to eight references. For B to C, I want, you know, maybe 15 to 25 references as an indication that we've achieved product market fit.”
Christian IdiodiDec 21, 2023▶ 23:03The essence of product management | Christian Idiodi (SVPG)
Opinion
Idiodi: People dislike PMs because they haven't worked with competent ones
“I think most people don't like product managers often because they haven't experienced good product managers.”
Christian IdiodiDec 21, 2023▶ 5:00The essence of product management | Christian Idiodi (SVPG)
AssertionNot checkable as stated
Idiodi: I have zero product failures using reference customer discovery
“I have never had a product failure using this technique. If I were to credit, I, you know, goodness, I think the last count, I'm up to like, 205 products I have worked on or participated in creating, you know, in my career.”
Christian IdiodiDec 21, 2023▶ 22:26The essence of product management | Christian Idiodi (SVPG)
Insight
Idiodi: A feature should only be built if all reference customers want it
“All 25 have to want the same thing. If one person's out, you just don't do it at all. And the reason that's powerful is because if I come to you and I say, hey, it's missing this feature. I say, well, you have 25 people that look like you that are very happy w…”
Christian IdiodiDec 21, 2023▶ 33:19The essence of product management | Christian Idiodi (SVPG)
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