Chesky: Forcing 10x scale unlocks problem solving via first-principles thinking
Brian Chesky · Brian Chesky’s new playbook · Nov 12, 2023 · at 47:02
Brian Chesky, co-founder and CEO of Airbnb, explains to Lenny Rachitsky how Airbnb's 'add a zero' mental model forces teams to abandon incremental processes.
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“One of the best ways to get unstuck from a problem is to imagine a 10 x scale, or 10 x better, or 10 x faster, where you can't do the current process to do it. You have to think differently about the problem. And to think differently about the problem means you have to deeply understand the problem. And to deeply understand the problem, you have to break it into its components. And we might call this like first principle thinking.”
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