| 9× | “nine times” | Moesta: Understanding context reveals why seemingly irrational user behavior is rational | Bob Moesta | Aug 24, 2023 | — |
| 9× | “nine times” | Moesta: Most products fail because creators make trade-offs customers reject | Bob Moesta | Aug 24, 2023 | — |
| 60% | “60%” | Hearst: Over 60% of young people want to create content for a living | Camille Hearst | Aug 20, 2023 | Supported |
| 90% | “90%” | Hay: High-velocity MarTech means buying 90% of tools and building 10% | Austin Hay | Aug 13, 2023 | — |
| 10% | “10%” | Hay: High-velocity MarTech means buying 90% of tools and building 10% | Austin Hay | Aug 13, 2023 | — |
| 40% | “40%” | Miller: Growth teams succeeding on over 40% of experiments think too small | Chris Miller | Aug 10, 2023 | — |
| 100M | “a hundred million” | Ramp reached $100M annual revenue in its first two years | Geoff Charles | Aug 6, 2023 | Supported |
| 10B | “ten billion” | Ramp has surpassed $10 billion in annualized transaction volume | Geoff Charles | Aug 6, 2023 | Supported |
| 33% | “33%” | Ramp replaced quarterly OKRs with a biannual one-pager of company priorities | Geoff Charles | Aug 6, 2023 | — |
| 15% | “15%” | Forsgren: Elite engineering teams deploy on demand and recover under an hour | Nicole Forsgren | Jul 30, 2023 | Supported |
| 50% | “50%” | Forsgren: MSR Paper Finds AI Coding Shifts 50% of Time to Reviewing | Nicole Forsgren | Jul 30, 2023 | Partly supported |
| 50% | “50%” | Forsgren: Research Shows AI Speeds Up Specific Tasks by 50% | Nicole Forsgren | Jul 30, 2023 | Supported |
| $100M | “a hundred million dollars” | Moving Bing ad text to the headline generated $100 million | Ronny Kohavi | Jul 27, 2023 | Supported |
| 2% | “two percent” | Bing's search relevance team targets 2% annual compounding improvement | Ronny Kohavi | Jul 27, 2023 | — |
| 6% | “six percent” | Airbnb's search team drove a 6% revenue gain across 250 experiments | Ronny Kohavi | Jul 27, 2023 | — |
| 66% | “66%” | Microsoft's overall experiment failure rate is 66%, reaching 85% at Bing | Ronny Kohavi | Jul 27, 2023 | Supported |
| 85% | “85%” | Microsoft's overall experiment failure rate is 66%, reaching 85% at Bing | Ronny Kohavi | Jul 27, 2023 | Supported |
| 92% | “92%” | Airbnb's experiment failure rate was 92%, while Google Ads hit 80-90% | Ronny Kohavi | Jul 27, 2023 | Supported |
| 90% | “90%” | Airbnb's experiment failure rate was 92%, while Google Ads hit 80-90% | Ronny Kohavi | Jul 27, 2023 | Supported |
| 10% | “10%” | Approximately 10% of experiments are aborted on day one due to bugs | Ronny Kohavi | Jul 27, 2023 | — |
| 5× | “five times” | GoodUI.org tracks roughly 140 crowdsourced experiment patterns and win rates | Ronny Kohavi | Jul 27, 2023 | Supported |
| 80% | “80%” | Major product redesigns fail approximately 80% of the time | Ronny Kohavi | Jul 27, 2023 | — |
| 8% | “eight percent” | Roughly 8% of Microsoft's online experiments had sample ratio mismatches | Ronny Kohavi | Jul 27, 2023 | Partly supported |
| 8% | “eight percent” | A statistically significant Airbnb search result still carried a 26% false-positive risk | Ronny Kohavi | Jul 27, 2023 | Supported |
| 26% | “26%” | A statistically significant Airbnb search result still carried a 26% false-positive risk | Ronny Kohavi | Jul 27, 2023 | Supported |
| 5% | “five percent” | A statistically significant Airbnb search result still carried a 26% false-positive risk | Ronny Kohavi | Jul 27, 2023 | Supported |
| 400% | “400%” | Weiss: Five Active Users Made Slack Teams 400% More Likely to Upgrade | Noah Weiss | Jul 23, 2023 | — |
| 1B | “a billion” | Srinivasan: LinkedIn has nearly one billion users on its platform | Hari Srinivasan | Jul 16, 2023 | Supported |
| 70% | “70%” | Srinivasan: Hospitality workers have 70% of skills needed for customer service | Hari Srinivasan | Jul 16, 2023 | — |
| 47% | “47%” | Srinivasan: Roughly 47% of LinkedIn recruiters use skills to find candidates | Hari Srinivasan | Jul 16, 2023 | — |
| 50% | “50%” | Srinivasan: Tech industry hiring is down about 50% year-over-year | Hari Srinivasan | Jul 16, 2023 | Supported |
| 5B | “a four billion” | Schottenstein: Snowflake grew from a $4B to $12B valuation in 2019 | Julia Schottenstein | Jul 13, 2023 | Partly supported |
| 13B | “a twelve billion” | Schottenstein: Snowflake grew from a $4B to $12B valuation in 2019 | Julia Schottenstein | Jul 13, 2023 | Partly supported |
| 20% | “20%” | Schottenstein tried to invest 20% of her liquid net worth into dbt | Julia Schottenstein | Jul 13, 2023 | — |
| 35% | “35%” | Schottenstein: dbt Labs charges far below its perceived 20-35% warehouse value | Julia Schottenstein | Jul 13, 2023 | — |
| 50% | “50%” | Schottenstein: 50% of early-stage VC portfolio investments return zero | Julia Schottenstein | Jul 13, 2023 | Supported |
| 10M | “ten million” | Schottenstein: dbt Cloud scheduler serves 8,000 companies and 10M monthly runs | Julia Schottenstein | Jul 13, 2023 | — |
| 100% | “hundred percent” | Costello: Genuine confidence comes from openness, not constant assertion | Paige Costello | Jul 9, 2023 | — |
| $100M | “a hundred million dollars” | Batchu: Ramp reached $100M ARR faster than any fintech company | Sri Batchu | Jun 25, 2023 | Contradicted |
| 100% | “hundred percent” | Sri Batchu: Ramp tracks all-hands Zoom engagement, hitting near 100% | Sri Batchu | Jun 25, 2023 | — |
| 30% | “30 percent” | Batchu: Growth experiments typically have roughly a 30% success rate | Sri Batchu | Jun 25, 2023 | — |
| 10× | “10 X” | Sri Batchu: Companies must reward 10x operators with 10x compensation | Sri Batchu | Jun 25, 2023 | — |
| 1M | “a million” | Tan: Dropbox growth PMs each generated over $1M ARR from experiments | Melissa Tan | Jun 18, 2023 | — |
| 5% | “5%” | Tan: 0.5% conversion wins do not matter for early-stage startups | Melissa Tan | Jun 18, 2023 | — |
| 50% | “50%” | Luc Levesque: ChatGPT now accounts for half of my daily searches | Luc Levesque | Jun 15, 2023 | — |
| 10% | “10%” | Singhal: Many recent tech IPOs are down 90% or more from peak valuations | Nikhyl Singhal | Jun 11, 2023 | Supported |
| 50% | “50%” | Singhal: Half of promotion stalls stem from unaddressed developmental blind spots | Nikhyl Singhal | Jun 11, 2023 | — |
| 40× | “40 X” | Henrickson: Coinbase usage grew 40x over the course of 2017 | Jeremy Henrickson | Jun 4, 2023 | Supported |
| 100% | “hundred percent” | Söderström: Product interfaces must be designed around ML error rates | Gustav Söderström | May 21, 2023 | — |
| 3× | “three times” | Söderström: Spotify abandoned 7-person agile squads for 14-engineer teams | Gustav Söderström | May 21, 2023 | — |
| 90% | “90%” | Söderström: Spotify homepage activity is 90% recall and 10% discovery | Gustav Söderström | May 21, 2023 | — |
| 10% | “10%” | Söderström: Spotify homepage activity is 90% recall and 10% discovery | Gustav Söderström | May 21, 2023 | — |
| 10× | “10 x” | Focusing a product on one core action multiplies user velocity | Scott Belsky | May 18, 2023 | — |
| 10× | “10 X” | Creative professionals will not be replaced by generative AI | Scott Belsky | May 18, 2023 | — |
| 50M | “fifty million” | Omojola: Cash App grew from 50K to over 50M monthly actives | Ayo Omojola | May 14, 2023 | Partly supported |
| 80M | “eighty million” | Omojola: Cash App grew from 50K to over 50M monthly actives | Ayo Omojola | May 14, 2023 | Partly supported |
| 50% | “50%” | Omojola: Roughly half of his Carbon Health hires were former founders | Ayo Omojola | May 14, 2023 | — |
| 1K | “a thousand” | Omojola: Cash App tested over 1,000 combinations before shipping Cash Card | Ayo Omojola | May 14, 2023 | — |
| $500M | “five hundred million dollars” | Thrive Digital manages $500M in annual ad spend with 130 staff members | Jonathan Becker | May 7, 2023 | — |
| $1B | “a billion dollars” | Someone will unlock TikTok B2B SaaS advertising and build a $1B business | Jonathan Becker | May 7, 2023 | — |
| $1M | “a million dollars” | Scaling TikTok ad spend to $1M monthly requires massive ongoing creative volume | Jonathan Becker | May 7, 2023 | — |
| 80% | “80%” | ChatGPT cuts agency RFP drafting time from one week to ten hours | Jonathan Becker | May 7, 2023 | — |
| 1% | “one percent” | Generative AI cuts campaign mockup time from a week to an afternoon | Jonathan Becker | May 7, 2023 | — |
| 10.5% | “10.5%” | Migrating to Stripe Checkout increases average customer revenue by 10.5 percent | David Singleton | May 4, 2023 | Supported |
| 10× | “10 times” | Consistent ad templates made Oracle much more recognizable than SAP or IBM | Carilu Dietrich | Apr 30, 2023 | — |
| 25% | “25%” | Dietrich: Atlassian generated 15% to 25% of leads from SEM | Carilu Dietrich | Apr 30, 2023 | — |
| 50M | “fifty million” | Dietrich: Atlassian CEO Scott Farquhar posted in dev forums at $150M-$200M revenue | Carilu Dietrich | Apr 30, 2023 | Supported |
| $200M | “two hundred million dollars” | Dietrich: Atlassian CEO Scott Farquhar posted in dev forums at $150M-$200M revenue | Carilu Dietrich | Apr 30, 2023 | Supported |
| 2× | “two times” | Dietrich: Atlassian Spent 2x-3x More on R&D Than Benchmark SaaS Peers | Carilu Dietrich | Apr 30, 2023 | — |
| 3× | “three times” | Dietrich: Atlassian Spent 2x-3x More on R&D Than Benchmark SaaS Peers | Carilu Dietrich | Apr 30, 2023 | — |
| 90% | “90%” | Verna: 90% of product-led sales requires finding outside enterprise buyers | Elena Verna | Apr 23, 2023 | — |
| 10M | “ten million” | Rachitsky: Notion did not hire a salesperson until passing $10M ARR | Lenny Rachitsky | Apr 23, 2023 | Supported |
| 7M | “seven million” | Verna: Miro reached $5M-$7M ARR before hiring its first salesperson | Elena Verna | Apr 23, 2023 | Supported |
| 75% | “75%” | Verna: 75% of freemium users are unaware of what is being sold | Elena Verna | Apr 23, 2023 | — |
| 3× | “three times” | Verna: Exposing SurveyMonkey users to three paid triggers boosted conversions | Elena Verna | Apr 23, 2023 | — |
| 5% | “five percent” | Verna: Freemium converts at ~5% while trials convert at 10-15% | Elena Verna | Apr 23, 2023 | — |
| 15% | “15%” | Verna: Freemium converts at ~5% while trials convert at 10-15% | Elena Verna | Apr 23, 2023 | — |
| 10× | “10 times” | Ten-x speed comes from scoping and architecture, not working faster | Varun Parmar | Apr 20, 2023 | — |
| 80% | “80%” | Miro uses a rolling six-month roadmap with tiered delivery precision targets | Varun Parmar | Apr 20, 2023 | — |
| 50% | “50%” | Miro uses a rolling six-month roadmap with tiered delivery precision targets | Varun Parmar | Apr 20, 2023 | — |
| 40% | “40%” | Miro allocates twenty to forty percent of engineering capacity to architectural initiatives | Varun Parmar | Apr 20, 2023 | — |
| 50M | “fifty million” | Parmar: Miro has over 50 million users on its platform | Varun Parmar | Apr 20, 2023 | Supported |
| 70% | “70%” | Miro allocates R&D resources using a 70/20/10 ratio across innovation horizons | Varun Parmar | Apr 20, 2023 | — |
| 20% | “20%” | Miro allocates R&D resources using a 70/20/10 ratio across innovation horizons | Varun Parmar | Apr 20, 2023 | — |
| 10% | “10%” | Miro allocates R&D resources using a 70/20/10 ratio across innovation horizons | Varun Parmar | Apr 20, 2023 | — |
| 80% | “80%” | Up to 80% of podcasts never publish past episode one | Ada Chen Rekhi | Apr 16, 2023 | Contradicted |
| 100M | “hundred million” | Winters: White-label restaurant delivery startups will struggle to reach massive scale | Casey Winters | Mar 30, 2023 | — |
| 25% | “25%” | Winters: Eventbrite drives 25% of ticket sales through its own marketplace | Casey Winters | Mar 30, 2023 | — |
| 80% | “80%” | Rachitsky: 80% of new newsletter signups come from Substack's internal network | Lenny Rachitsky | Mar 30, 2023 | — |
| 70% | “70%” | Winters: Consumer subscription startups require 60-70% annual retention to scale | Casey Winters | Mar 30, 2023 | — |
| $300M | “three hundred million dollars” | Winters: Blue Apron dropped from a $2 billion valuation to $50 million | Casey Winters | Mar 30, 2023 | Supported |
| $2B | “two billion dollars” | Winters: Blue Apron dropped from a $2 billion valuation to $50 million | Casey Winters | Mar 30, 2023 | Supported |
| $50M | “fifty million dollars” | Winters: Blue Apron dropped from a $2 billion valuation to $50 million | Casey Winters | Mar 30, 2023 | Supported |
| 2.7M | “2.7 million” | Aluwi: Gojek has 2.7M drivers and completed 3B orders last year | Kevin Aluwi | Mar 26, 2023 | Partly supported |
| 3B | “three billion” | Aluwi: Gojek has 2.7M drivers and completed 3B orders last year | Kevin Aluwi | Mar 26, 2023 | Partly supported |
| $1B | “a billion dollars” | Aluwi: Gojek's IPO was Indonesia's largest ever, raising over $1B | Kevin Aluwi | Mar 26, 2023 | Partly supported |
| $28B | “twenty eight billion dollars” | Aluwi: Gojek's IPO was Indonesia's largest ever, raising over $1B | Kevin Aluwi | Mar 26, 2023 | Partly supported |
| $2M | “two million dollars” | Grab raised $250M while Gojek had only $2M six months post-launch | Kevin Aluwi | Mar 26, 2023 | Supported |
| 100× | “hundred times” | Grab raised $250M while Gojek had only $2M six months post-launch | Kevin Aluwi | Mar 26, 2023 | Supported |
| 100% | “hundred percent” | Aluwi: Gojek grew over 100% month-over-month for its first 16-18 months | Kevin Aluwi | Mar 26, 2023 | — |
| $1.3B | “a quarter billion dollars” | Aluwi: Indonesian startup eFishery generates ~$250M revenue and is profitable | Kevin Aluwi | Mar 26, 2023 | Contradicted |
| 100% | “hundred percent” | Meservey: Direct communication channels are mandatory for every company | Lulu Cheng Meservey | Mar 23, 2023 | — |
| 10% | “10%” | Josh Miller says Arc browser grew 10% weekly for eight months | Josh Miller | Mar 19, 2023 | — |
| 5% | “five percent” | Schaffer: Adding onboarding questions boosted Twilio signups by five percent | Laura Schaffer | Mar 9, 2023 | — |
| 90% | “90%” | Schaffer: Microsoft and Netflix experimentation shows 80% to 90% of hypotheses fail | Laura Schaffer | Mar 9, 2023 | Supported |
| 100% | “hundred percent” | Rachitsky: Complete product redesigns yield negative results 100% of the time | Lenny Rachitsky | Mar 9, 2023 | — |
| 95% | “95%” | Schaffer: Growth teams should accept lower confidence intervals to run more experiments | Laura Schaffer | Mar 9, 2023 | — |
| 5% | “five percent” | Schaffer: Growth teams should accept lower confidence intervals to run more experiments | Laura Schaffer | Mar 9, 2023 | — |
| 17× | “17 times” | Johnson: Failing to set operating frameworks early forces costly organizational teardowns | Claire Hughes Johnson | Mar 5, 2023 | — |
| 1M | “a million” | Hughes Johnson: Managers should test feedback hypotheses early instead of waiting for data | Claire Hughes Johnson | Mar 5, 2023 | — |
| 90% | “90%” | Alströmer: 90% of potential customers are not early adopters | Gustaf Alströmer | Mar 2, 2023 | — |
| 90% | “90%” | Alströmer: Offering an engineer 10% equity signals undervaluation of engineering | Gustaf Alströmer | Mar 2, 2023 | — |
| 10% | “10%” | Alströmer: Offering an engineer 10% equity signals undervaluation of engineering | Gustaf Alströmer | Mar 2, 2023 | — |
| 70% | “70%” | Pearl: 70% of Calendly signups come through viral loops | Annie Pearl | Feb 26, 2023 | — |
| 99% | “99%” | Pearl: PLG represented 99% of Calendly ARR two years ago | Annie Pearl | Feb 26, 2023 | — |
| 20% | “20%” | Pearl: Sales-led growth represents 20% of Calendly ARR | Annie Pearl | Feb 26, 2023 | — |
| 30% | “30%” | Calendly shifted engineering horizons allocation from 70/30/0 to 30/60/10 | Annie Pearl | Feb 26, 2023 | — |
| 60% | “60%” | Calendly shifted engineering horizons allocation from 70/30/0 to 30/60/10 | Annie Pearl | Feb 26, 2023 | — |
| $1B | “a billion dollars” | Campbell: Bootstrapping is for lifestyle businesses, while funding targets $1B revenue | Patrick Campbell | Feb 19, 2023 | — |
| $200M | “two hundred million dollars” | Campbell: ProfitWell likely sacrificed a $1B exit by not raising money sooner | Patrick Campbell | Feb 19, 2023 | — |
| 1B | “a billion” | Campbell: ProfitWell likely sacrificed a $1B exit by not raising money sooner | Patrick Campbell | Feb 19, 2023 | — |
| 25% | “25%” | Campbell: Value metric pricing reduces SaaS churn 20-25% and doubles expansion revenue | Patrick Campbell | Feb 19, 2023 | Supported |
| 40% | “40%” | Campbell: Tactical retention issues drive 25% to 40% of SaaS churn | Patrick Campbell | Feb 19, 2023 | — |
| 20% | “20%” | Campbell: Companies with customer research grow 15% to 20% faster | Patrick Campbell | Feb 19, 2023 | — |
| 15% | “15%” | Campbell: Companies with customer research grow 15% to 20% faster | Patrick Campbell | Feb 19, 2023 | — |
| 16× | “16 times” | Campbell: SaaS startups face 16x more competitors than a decade ago | Patrick Campbell | Feb 19, 2023 | Supported |
| 110% | “110%” | Campbell: CAC increased 110% to 220% across software markets over 10 years | Patrick Campbell | Feb 19, 2023 | Supported |
| 145% | “145%” | Campbell: CAC increased 110% to 220% across software markets over 10 years | Patrick Campbell | Feb 19, 2023 | Supported |
| 220% | “220%” | Campbell: CAC increased 110% to 220% across software markets over 10 years | Patrick Campbell | Feb 19, 2023 | Supported |
| 30% | “30%” | Campbell: In-person prospect meetings boost willingness to pay and significantly reduce churn | Patrick Campbell | Feb 19, 2023 | Not publicly verifiable |
| 20% | “20%” | Campbell: In-person prospect meetings boost willingness to pay and significantly reduce churn | Patrick Campbell | Feb 19, 2023 | Not publicly verifiable |
| 80% | “80%” | Campbell: 80% of marketing budgets target the top and bottom funnel | Patrick Campbell | Feb 19, 2023 | Partly supported |
| 20% | “20%” | Campbell: Freemium Conversions Have 10% to 20% Higher Retention Than Free Trials | Patrick Campbell | Feb 19, 2023 | Supported |
| 20% | “20%” | Isford: Airtable's onboarding redesign drove a 20% activation lift | Lauryn Isford | Feb 12, 2023 | — |
| 15% | “15%” | Isford: A 5% to 15% activation rate is better than higher percentages | Lauryn Isford | Feb 12, 2023 | — |
| 4× | “four times” | Yandell: DoorDash requires all employees to make deliveries quarterly | Keith Yandell | Feb 9, 2023 | Supported |
| 10× | “10 X” | Yandell: Domain experts are unlikely to deliver 10x breakthrough outcomes | Keith Yandell | Feb 9, 2023 | — |
| 3× | “three X” | DoorDash 2x to 3x'd headcount yearly for most of Yandell's tenure | Keith Yandell | Feb 9, 2023 | Supported |
| 100M | “a hundred million” | Yandell: Tony Xu cut DoorDash restaurant commissions by $100M before IPO | Keith Yandell | Feb 9, 2023 | Supported |
| 20% | “20%” | Retool product charters include a 'Think Bigger' section for ambitious ideas | Eeke de Milliano | Feb 2, 2023 | — |
| 90% | “90%” | Retool's CEO circulates an annual 'Crazy Ideas' document for 10x bets | Eeke de Milliano | Feb 2, 2023 | — |
| 10% | “10%” | Retool's CEO circulates an annual 'Crazy Ideas' document for 10x bets | Eeke de Milliano | Feb 2, 2023 | — |
| 100× | “100 x” | Retool's CEO circulates an annual 'Crazy Ideas' document for 10x bets | Eeke de Milliano | Feb 2, 2023 | — |
| 70% | “70%” | Allocate product resources 70-20-10 between core, strategic initiatives, and bets | Eeke de Milliano | Feb 2, 2023 | — |
| 20% | “20%” | Allocate product resources 70-20-10 between core, strategic initiatives, and bets | Eeke de Milliano | Feb 2, 2023 | — |
| 10% | “10%” | Allocate product resources 70-20-10 between core, strategic initiatives, and bets | Eeke de Milliano | Feb 2, 2023 | — |
| 12× | “12 times” | Tailoring sample app data builds customer trust and connection | Zoelle Egner | Jan 29, 2023 | — |
| 1K | “a thousand” | Inside-company virality scaled Airtable accounts from 10 to 1,000 users yearly | Zoelle Egner | Jan 29, 2023 | — |
| 40% | “40%” | Mixpanel experienced roughly 40% revenue churn on core product in 2018 | Vijay Iyengar | Jan 26, 2023 | — |
| 60% | “60%” | Mixpanel raised retention from 60% to 90% between 2018 and 2022 | Vijay Iyengar | Jan 26, 2023 | — |
| 90% | “90%” | Mixpanel raised retention from 60% to 90% between 2018 and 2022 | Vijay Iyengar | Jan 26, 2023 | — |
| 10× | “10 X” | Iyengar: Cutting mild product successes is 10x more painful than expected | Vijay Iyengar | Jan 26, 2023 | — |
| 30% | “30%” | Iyengar: Web Client-Side Analytics Drops 20% to 30% of Events | Vijay Iyengar | Jan 26, 2023 | Supported |
| 40% | “40%” | Dunford: B2B companies lose roughly 40% of deals to 'no decision' | April Dunford | Jan 22, 2023 | Supported |
| 100% | “100%” | Dunford: Pre-launch positioning theses are partially incorrect 100% of the time | April Dunford | Jan 22, 2023 | — |
| 1K | “a thousand” | Dunford: Marketing personas are a waste of time except for the champion | April Dunford | Jan 22, 2023 | — |
| 3× | “three times” | Mehta: Sending a Super Like on Tinder triples the probability of matching | Ravi Mehta | Jan 19, 2023 | Supported |
| 30% | “30%” | Invoice2go doubled upgrade rates while raising Pro plan prices by 30% | Naomi Ionita | Jan 12, 2023 | — |
| 25% | “25%” | OpenView: Pricing changes yield 25% ARR lifts for half of companies | Naomi Ionita | Jan 12, 2023 | Partly supported |
| 30% | “30%” | Startups should raise enterprise prices until they lose 30% of deals | Naomi Ionita | Jan 12, 2023 | — |
| 10% | “10%” | Only 5% of SaaS companies use pure usage-based pricing | Naomi Ionita | Jan 12, 2023 | Partly supported |
| 5% | “five percent” | Only 5% of SaaS companies use pure usage-based pricing | Naomi Ionita | Jan 12, 2023 | Partly supported |
| 50M | “fifty million” | Walter: Slack revenue grew 10x from $50M during his tenure | Jules Walter | Jan 5, 2023 | Supported |
| 95% | “95%” | Walter: Initiate mentor outreach with the smallest possible ask, not a meeting | Jules Walter | Jan 5, 2023 | — |
| 40% | “40%” | Dunford: B2B Companies Lose 40% of Deals to Status Quo Inaction | April Dunford | Dec 29, 2022 | Supported |
| 10× | “10 X” | Doshi: Ambitious PMs Mistakenly Treat Overhead Tasks Like Leverage Tasks | Shreyas Doshi | Dec 29, 2022 | — |
| 100× | “hundred X” | Doshi: Ambitious PMs Mistakenly Treat Overhead Tasks Like Leverage Tasks | Shreyas Doshi | Dec 29, 2022 | — |
| 4% | “four percent” | Hutchins: Publishing ten weekly episodes puts a podcast in the top 4% | Chris Hutchins | Dec 18, 2022 | — |
| 1% | “one percent” | Hutchins: 3,000 episode downloads puts a podcast in the top 1% | Chris Hutchins | Dec 18, 2022 | Partly supported |
| 50% | “50%” | Hutchins: The average podcast retains under 50% of listeners by episode end | Chris Hutchins | Dec 18, 2022 | — |
| 15% | “15%” | Founders need a 15% to 25% win rate before hiring reps | Pete Kazanjy | Dec 15, 2022 | — |
| 20% | “20%” | Founders need a 15% to 25% win rate before hiring reps | Pete Kazanjy | Dec 15, 2022 | — |
| 25% | “25%” | Founders need a 15% to 25% win rate before hiring reps | Pete Kazanjy | Dec 15, 2022 | — |
| 5× | “five X” | Founders need a 15% to 25% win rate before hiring reps | Pete Kazanjy | Dec 15, 2022 | — |
| 10× | “10 X” | Founders need a 15% to 25% win rate before hiring reps | Pete Kazanjy | Dec 15, 2022 | — |
| 50% | “50%” | Evaluate new sales reps sequentially: onboarding, first meetings, then proposals | Pete Kazanjy | Dec 15, 2022 | — |
| 50% | “50%” | Written pre-interview screening documents filter out unmotivated sales candidates | Pete Kazanjy | Dec 15, 2022 | — |
| 72% | “72%” | Ramanujam: 72% of innovations fail without early willingness-to-pay testing | Madhavan Ramanujam | Dec 8, 2022 | Supported |
| 20% | “20%” | Ramanujam: Just 20% of built features drive 80% of willingness to pay | Madhavan Ramanujam | Dec 8, 2022 | — |
| 80% | “80%” | Ramanujam: Just 20% of built features drive 80% of willingness to pay | Madhavan Ramanujam | Dec 8, 2022 | — |
| 50% | “50%” | Customer survey purchase intent drastically overestimates actual conversion rates | Madhavan Ramanujam | Dec 8, 2022 | — |
| 20% | “20%” | Customer survey purchase intent drastically overestimates actual conversion rates | Madhavan Ramanujam | Dec 8, 2022 | — |
| 20% | “20%” | Features highly desired by 10-20% of users should be unbundled add-ons | Madhavan Ramanujam | Dec 8, 2022 | — |
| 50% | “50%” | Features highly desired by 10-20% of users should be unbundled add-ons | Madhavan Ramanujam | Dec 8, 2022 | — |
| 90% | “90%” | Ramanujam: 90% of companies attempting land-and-expand fail to actually expand | Madhavan Ramanujam | Dec 8, 2022 | — |
| $100M | “a hundred million dollars” | Mansuri: Meltwater reached $100M ARR with zero venture capital | Sahil Mansuri | Dec 4, 2022 | Supported |
| 63% | “63%” | Mansuri: 63% of tech sales reps missed their Q3 2022 quotas | Sahil Mansuri | Dec 4, 2022 | — |
| 54% | “54%” | Mansuri: 63% of tech sales reps missed their Q3 2022 quotas | Sahil Mansuri | Dec 4, 2022 | — |
| 46% | “46%” | Mansuri: 63% of tech sales reps missed their Q3 2022 quotas | Sahil Mansuri | Dec 4, 2022 | — |
| 76% | “76%” | Mansuri: 76% of tech companies missed their Q3 2022 revenue targets | Sahil Mansuri | Dec 4, 2022 | — |
| 59% | “59%” | Mansuri: 76% of tech companies missed their Q3 2022 revenue targets | Sahil Mansuri | Dec 4, 2022 | — |
| 51% | “51%” | Mansuri: 76% of tech companies missed their Q3 2022 revenue targets | Sahil Mansuri | Dec 4, 2022 | — |
| 80% | “80%” | Mansuri: Predicts over 80% of tech companies will miss Q4 2022 goals | Sahil Mansuri | Dec 4, 2022 | — |
| 20% | “20%” | Mansuri: A SaaS sales rep's quota is typically five times their OTE | Sahil Mansuri | Dec 4, 2022 | Supported |
| 5× | “five X” | Mansuri: A SaaS sales rep's quota is typically five times their OTE | Sahil Mansuri | Dec 4, 2022 | Supported |
| 92% | “92%” | Mansuri: Over 92% of VP sales leaders are men and 85% white | Sahil Mansuri | Dec 4, 2022 | Partly supported |
| 85% | “85%” | Mansuri: Over 92% of VP sales leaders are men and 85% white | Sahil Mansuri | Dec 4, 2022 | Partly supported |
| 100% | “100%” | Mansuri: The core function of a venture capitalist is 100% sales | Sahil Mansuri | Dec 4, 2022 | — |
| 10M | “ten million” | Ethan Smith: Creating individual pages for every keyword variation no longer works | Ethan Smith | Dec 1, 2022 | — |
| 1K | “a thousand” | Smith: Aggregate topic search volume is at least 10x single keywords | Ethan Smith | Dec 1, 2022 | — |
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