Mixpanel experienced roughly 40% revenue churn on core product in 2018
Vijay Iyengar · An inside look at Mixpanel’s product journey | Vijay Iyengar · Jan 26, 2023 · at 8:21
Vijay Iyengar (Head of Product at Mixpanel) details the crisis Mixpanel faced in 2018 after spreading engineering across too many product lines.
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“And what ended up happening was that by 2018, we had this big churn problem. We had something like 40% churn, revenue churn, our core product.”
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