Mixpanel

“If you need an app mobile device event tracking, I usually recommend Clevertap because Mixpanel has unfortunately failed me a lot and Amplitude doesn't have the CRM components that I would need all in one space.”

“And so the end result of that phase, which is from, you know, 2018 to maybe late 20 21, 2022 was our retention went from about 60% to 90% and our NPS went from 16 to 50.”

“If you're the leader in some core product, our takeaway here is you should continue to out-invest everyone else in that core and then invest, you know, the profits that come out of that core into the next venture, like invest profits and not people. Or venture…”

“We aren't a huge product team, and we, we're not going to do like, 50 things and a half. We're going to do maybe 10 to 12 things. And so that's enough that we don't, we can do something that doesn't scale if that enables high bandwidth communication between us…”

“Just take 10 minutes to consider the idea and just sincerely consider how might we make it work. And if at the end of those 10 minutes, it's like futile and there's no path, it's fine to say no. And it's a good, good instinct to say no, actually, in a lot of c…”

“Basically all these feeds information land in our data warehouse, which is BigQuery. And from there, they're pushed out via a reverse CTL tool we use called Census to Slack and Notion.”

“And what ended up happening was that by 2018, we had this big churn problem. We had something like 40% churn, revenue churn, our core product.”

“We would get towards the end of the project, bring design in, and they would use each project as an opportunity to squeeze in like, oh, and we can simplify here. And that's just a classic way to blow up scope at the end of the project because there wasn't a de…”

“What this created was this culture where all engineers and designers could consume that raw feed of direct points of customer with no gatekeeper, no process to access it, no pre-aggregation.”

“We took all the churn reasons that our customer success and sales teams had been painstakingly collecting for years, grouped them by category, which was like roughly product features we needed to build. Sorted descending by ARR, took the top 10 things and made…”

“In a very competitive context where there are just table stakes features that customers need and that's been validated by the market, you need to optimize for speed more so than anything else. But it is an approach that outlives its usefulness pretty fast.”

“I think the biggest mistake is, is setting up analytics using client-side SDKs, client-side tracking.”

“It's also 10 X more painful than you think to cut mild successes than anything else. And just organizationally it's painful and there's teams that have whole road maps and you know, it's a really painful experience.”

“Some of those problems have a tension with each other, like power and simplicity. There's a trade off there, right? And we want one team to own both so that they can, they're kind of forced to confront that tension and beat that trade off.”