Mixpanel set roadmap by sorting customer churn reasons descending by ARR
Vijay Iyengar · An inside look at Mixpanel’s product journey | Vijay Iyengar · Jan 26, 2023 · at 9:19
Vijay Iyengar (Head of Product at Mixpanel) explains how Mixpanel abandoned complex planning to quickly eliminate churn-driving feature gaps.
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“We took all the churn reasons that our customer success and sales teams had been painstakingly collecting for years, grouped them by category, which was like roughly product features we needed to build. Sorted descending by ARR, took the top 10 things and made that our roadmap.”
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