Stripe research found 99% of top e-commerce sites have checkout flow errors
Katie Dill · Building beautiful products with Stripe’s Head of Design | Katie Dill (Stripe, Airbnb, Lyft) · Oct 15, 2023 · at 16:46
Katie Dill, Head of Design at Stripe, explains how product design and quality directly impact business metrics and conversion rates.
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“We've done research on the checkout experience in some of the top sites, e-commerce sites. And we found that 99% of the top e-commerce sites have errors in their checkout flow that actually hinder more impactful, more seamless, quicker checkout, and therefore higher conversion with their customers.”
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