“Like splitting promotions and social to the side sounds like the stupidest idea, but there's about 85% of the population, 85 to 88% that absolutely love it. And today Gmail has about 1.8 billion active users, according to Gmail. Most of these users are using this feature.”
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More from Itamar Gilad
Opinion
Gilad: Google+ Caused Google to Miss Mobile Social Opportunities Like WhatsApp
“In hindsight, not only did Google bet on the wrong thing, it missed much easier opportunities. So just not far from Google's headquarters, there was WhatsApp. Not very famous in the US, but they actually created massive impact. Hundreds of millions of people w…”
Gilad: Validating features by copying competitors never works
“In many companies I meet, if the leading competitor has this feature and we think it's a good idea, validation is done. Let's launch it. That's it. It's a great idea. We need to do it. Never works, honestly. You should not assume that your competitor actually …”
Gilad: Date-based release roadmaps eliminate learning and evidence-guided product development
“I would say that release roadmaps where you are just saying by Q three, we want to launch this or by October, we have to launch that. They're kind of competing with this. If you're doing that. And people know that the goal is to launch that thing by October. F…”
Gilad: Opinion-based debates mean the most senior person always wins
“Because when you have the discussion, you come with your own opinions. Usually the most senior person's opinions will win. That's just the way it is.”
Gilad: Measuring engineers solely on output drives disengagement
“So the engineers are kind of getting the signal that what they need to do is deliver. They're focused on output. That's what they're measured on. So they're kind of disengaged. They're disengaged from the users, from the business. They don't care that much.”
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