Moore: A startup's beachhead segment cannot be a billion-dollar market
Geoffrey Moore · Geoffrey Moore on finding your beachhead, crossing the chasm, and dominating a market · Jan 25, 2024 · at 20:36
Geoffrey Moore explains why selecting too large of an initial market segment prevents startups from becoming market leaders.
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“What it can't be is a billion dollar segment. Because if it's a billion dollar segment, you might be able to get there, but you would not be a big fish.”
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