also referred to as: twitter x
includes Twitter Spaces, Twitter Space
71 statements across 37 episodes · 30 bullish · 21 bearish · 28 people on the record · first statement Aug 7, 2022 by Ryan Hoover · said 209 times in 93 episodes since 2022 · across every show →
Mentions by year, the whole family
brought up most by Lenny Rachitsky (83), Oji Udezue (13), April Dunford (12), Claire Butler (10), Lulu Cheng Meservey (5), Kevin Weil (5), Shreyas Doshi (4), Chris Hutchins (4)
tap a year for its mentions
2026 1 mention in 1 episode
2025 25 mentions in 14 episodes 2 per episode
- OpenAI’s CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil
- Why securing AI is harder than anyone expected and guardrails are failing | HackAPrompt CEO
- Inside OpenAI: 2026 is the year of agents, AI’s biggest bottleneck, and why compute isn’t the issue
- The $1B Al company training ChatGPT, Claude & Gemini on the path to responsible AGI | Edwin Chen
- Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour
- He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor (Sierra)
- Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam
- “Dumbest idea I’ve heard” to $100M ARR: Inside the rise of Gamma | Grant Lee (co-founder)
- 6 more episodes that year, every mention in 2025 →
2024 26 mentions in 15 episodes 2 per episode
- 4 questions Shreyas wishes he’d asked himself sooner | Former PM leader at Stripe, Twitter, Google
- Behind the product: NotebookLM | Raiza Martin (Senior Product Manager, AI @ Google Labs)
- How to see like a designer: The hidden power of typography and logos | Jessica Hische
- How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps
- Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead)
- Pattern Breakers: How to find a breakthrough startup idea | Mike Maples, Jr. (Partner at Floodgate)
- Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YT, IG, FB)
- Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at GV)
- 7 more episodes that year, every mention in 2024 →
2023 106 mentions in 38 episodes 3 per episode
- Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform)
- An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
- How to nail your product positioning | April Dunford (Obviously Awesome)
- Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)
- The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
- What differentiates the highest-performing product teams | John Cutler (The Beautiful Mess)
- What sets great teams apart | Lane Shackleton (CPO of Coda)
- When enough is enough | Andy Johns (ex-FB, Twitter, Quora)
- 30 more episodes that year, every mention in 2023 →
2022 51 mentions in 25 episodes 2 per episode
- Persuasive communication and managing up | Wes Kao (Maven, altMBA, Section4)
- Overcome imposter syndrome and accelerate your career | Julie Zhuo (Sundial, Facebook)
- Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google)
- How to launch and grow your product | Ryan Hoover of Product Hunt and Weekend Fund
- Leaving big tech to build the #1 technology newsletter | Gergely Orosz (The Pragmatic Engineer)
- How Notion leveraged community to build a $10B business | Camille Ricketts
- How to work through fear, give hard feedback, and doing layoffs with grace | Matt Mochary
- Lessons from one of the world’s top executive recruiters | Lauren Ipsen (Daversa Partners, GC)
- 17 more episodes that year, every mention in 2022 →
Everything said about Twitter, oldest first
Aug 7, 2022 positive
Hoover: Product launches serve as overlooked team morale milestones
“One of them is team morale. And this might, I think this is overlooked. And I would also encourage founders not to get their team to I would say you shouldn't be motivated to launch a product just to get like the likes on Twitter and the upvotes on product hun…”
Aug 25, 2022 bullish
Doshi: Twitter will endure long-term barring catastrophe due to network effects
“That core product differentiation combined with network effects Has what enabled Twitter to kind of, you know, have the staying power it's had, and I think unless something terrible happens, I think Twitter will be around for a really long time.”
Aug 28, 2022 negative
Kao: One-directional content formats allow more low-substance claims
“So if you imagine a pyramid triangle at the bottom, there's more room for BS and at the very top of the triangle, there's less room for BS. So what's at the bottom of that triangle, Twitter podcasts, short, you know, articles, right? It's basically situations …”
Oct 30, 2022 positive
Subscribing is a far higher-intent signal than social media follows
“Subscribe as like an action is pretty heavyweight. It's like a costly signal, right? It's not as easy as just like mashing the follow button on a bunch of accounts on Twitter or something like that. If someone is subscribed to you, they're kind of granting you…”
Dec 11, 2022 neutral
Jan 22, 2023 positive
Dunford: Twitter sharpens thinking via pushback, whereas LinkedIn offers superficial praise
“Like if I have a half-baked idea, I throw it out on LinkedIn and everyone goes, that's great, April. And that's it. Whereas if I have a half-baked idea and I throw it out on Twitter. People aren't shy about telling me I'm wrong. And I appreciate it because I k…”
Mar 12, 2023 negative
Krishnan: Early Twitter failed by not defining its social norms and vibe
“And by the, I think one of the things that Twitter didn't get right in the original days with some of the other apps did, it never told people what kind of party it was. It was like, are we going to Michelin star restaurant where you sit down or it's a sports …”
Mar 12, 2023 positive
Mar 23, 2023 negative
Meservey: Viral Twitter growth threads attract low-value likes but fail to earn respect
“They get a lot of likes that are kind of low value likes from random people about the internet. But I don't think that they're deepening a relationship with a meaningful audience. And I don't think that they're really capturing the respect and admiration of th…”
Mar 23, 2023
Meservey: I built my Twitter following specifically to reach Substack's target writers
“And before I worked at Substack, I had a sleepy account of a couple hundred followers that Didn't do very much. And I realized that the people that we were trying to speak to are heavy Twitter users, whether it's media people or online writers. And so I decide…”
Mar 23, 2023 negative
Meservey: Chasing vanity virality inflates followers but creates an unengaged, mismatched audience
“Sometimes in the effort to just gain followers for the sake of it or go viral for the sake of it, you end up with a mismatch of the audience. You had this viral hamster tweet and now they're all here expecting hamster content and they're not engaging with you.…”
Mar 23, 2023 positive
Jul 16, 2023 positive
Jul 27, 2023 negative
Bing wasted 100 person-years integrating social feeds before shutting it down
“We hooked into the Twitter Firehose feed, and we hooked into Facebook, and we spent a hundred person years on this idea, and it failed. You don't see it anymore. It existed for about a year and a half, and all the experiments were just negative to flat.”
Aug 13, 2023 negative
Sep 7, 2023
Figma packages routine engineering quality week fixes into annual 'Little Big Updates'
“We did quality weeks with engineering, and then we decided a couple years ago, we had this idea where we're like, oh, when we package all of those quality updates up into one thing and launch them together, and we could even show like the tweet or the, you kno…”
Sep 7, 2023
CEO Dylan Field built a custom Twitter scraper to map design influencers
“Dylan is also a great engineer. If you don't know that about him or a scrappy engineer who can figure things out. And he had this idea and he built this tool or the script, this scraper where he identified a couple of influencers in the design community. Like …”
Sep 14, 2023 bullish
Threads will beat Twitter by winning the advertising revenue spiral
“I mean, Threads will prosper, I believe, and again, you know, it'll just be another click for advertisers who understand the Facebook marketplace versus The Twitter ad marketplace is much harder to access. So I think the way Treads wins is the revenue spiral v…”
Sep 14, 2023 negative
Sep 14, 2023 negative
Elon Musk fundamentally misunderstands Twitter's bifurcated user base
“Well, actually Twitter understood, and this is sort of reflected in what Elon Musk is doing these days, that he doesn't seem to understand. And if you ask anyone who's, who was at Twitter, you will see the understanding in their eyes and the fact that he doesn…”
Sep 14, 2023 neutral
30% of Twitter's customer base was 'unseen' media organizations
“Twitter has, 30% of Twitter's customer base were unseen. There were media organizations. People like the NFL, the NBA HBO, who wanted content, their content to reach more people, to be in conversational spaces. And they were essentially business customers and …”
Feb 11, 2024
Zeratsky disabled Instagram and Facebook and keeps social apps off his phone
“I, I'm not on Instagram and I'm not on Facebook. Like I was on both of those things and I left both of them. Like I disabled my accounts. I am on Twitter and LinkedIn, but I don't have either of those apps installed on my phone. I stay logged out of those site…”
Feb 11, 2024
Zeratsky: Willpower cannot beat digital distractions without environmental friction
“The basic principle with laser is that your willpower is never going to win. Like we'll, and there's like, there's great research on this, like, but for now, just trust me, like, well, you're not going to white knuckle your way through, like not looking at Twi…”
Mar 17, 2024 negative
Mar 21, 2024 neutral
Mar 24, 2024 neutral
Rachitsky: Leading US tech and enterprise CEOs were born in India
“Today the CEOs of Microsoft, Alphabet, Adobe, which is a two hundred fifty billion dollar company, turns out, IBM, which is a hundred seventy billion dollar company, Palo Alto Networks, which is a hundred billion dollar company, even Starbucks, also a hundred …”
Apr 11, 2024 neutral
Jackson: Extreme PMF on a core product does not make expansion PMF free
“Just because you got to level four on your main product doesn't mean product market fit is free on all these new products. Right. And you've been inside Airbnb and I've been inside, you know, Dropbox and Twitter, like getting new products to be successful is h…”
Apr 28, 2024 negative
Beykpour: Cultural change requires removing employees not bought into the vision
“I think one of the really important things about driving cultural change
At the leadership level is you gotta identify whether someone's on the wagon or off the wagon and either quickly convince them to get on the wagon or if they're not on the wagon, like th…”
Apr 28, 2024
Apr 28, 2024 positive
Beykpour: Ranked timeline and core optimization returned Twitter to DAU growth
“The reason why Twitter went from stagnant to declining DAU growth To growing DAU again is because they refine the core, right? This is when they went from the reverse chronological timeline to the rank timeline and that, you know, and the year after that was a…”
Apr 28, 2024 positive
Apr 28, 2024 positive
Beykpour: Twitter Seeded Community Notes and Fleets Free From OKRs
“Community notes, like the project that I was mentioning Keith, you know, started, we intentionally structured that like a startup. Like it was literally like we made a seed bet on Keith and his team. And we were like, you don't like, Don't worry about the OKRs…”
Apr 28, 2024 negative
Beykpour: Twitter spotted consumer trends early but repeatedly botched execution
“There's a pattern where Twitter is really great at spotting meaningful consumer behavior changes, right? Like they spotted Vine and acquired Vine, botched it, spotted Periscope, botched it. Just spotted Instagram, by the way, before, you know, Facebook tried t…”
Apr 28, 2024 positive
Apr 28, 2024 bullish
Beykpour: Community Notes is the future because standard moderation is unscalable
“I always felt really bullish on that being the future of how essentially how like content is moderated on Twitter, just cause it was very clear that the way we were handling content moderation Among many other flaws just wasn't scalable”
Apr 28, 2024 positive
Beykpour: Small acqui-hires accelerated cultural change and speculative product bets at Twitter
“One of the things we found
That was a really effective way of accelerating cultural change and also helping drive some of these product initiatives that were particularly speculative was doing small acquires.
And really the benefit of that was a, you bring i…”
Apr 28, 2024 negative
Beykpour: Defending Twitter's Jobs to Be Done Rollout Was Exhausting
“I was not a fan of how we leveraged jobs to be done at Twitter. I thought it was Exhausting and not particularly helpful. And so I, it's a particularly, particularly sore subject for me because, you know, I was sort of charged with defending it and rolling it …”
Apr 28, 2024 neutral
Beykpour: Twitter Reverted Reverse-Chron Feeds to Algorithmic to Drive Metrics
“You press the toggle, it turns you to reverse cron, and then we would pull the rug out from underneath you and make the experience go back to the ring timeline after like, I don't know, 24 hours or something like that. Oh, wow. And the reason that the team fel…”
Apr 28, 2024 negative
Beykpour: Twitter undermined Vine by building a competing internal video stack
“They then competed with vine internally. So vine was a separate organization within, within Twitter, separate office, obviously in New York. And then Twitter, rather than like, Integrated holistically into the product and sort of pour gasoline on it. They buil…”
Apr 28, 2024 neutral
Beykpour: Musk Held Two-Hour Transition Meeting at Twitter HQ with Isaacson Present
“And in that massive conference room, it was me, Scott, Elon, and then at the very, very end of the room, Walter Isaacson, who, by the way, like, I had a hard time I knew I recognized, I never met Walter in person, but I was like, is that Walter Isaacson? But h…”
Apr 28, 2024 positive
Beykpour: Twitter 'Shamelessly' Took Inspiration from Clubhouse for Spaces
“When Clubhouse kind of came on the map, it really re-centered, it put into focus a user experience that felt a lot more right, and I'll give them complete credit for that. They, you know, Paul and Rohan and that team did an exceptional job crafting an experien…”
Apr 28, 2024 neutral
Beykpour: Telco SMS bug blocked Twitter signups in UAE and other countries
“We finally had got more rigorous amount around instrumenting our onboarding flow. And we found that like in a couple of countries, like we, like one of the, we had a bug with our like SMS verification flow where, you know, we wanted to verify users who were si…”
Jun 30, 2024 positive
Field: Figma found early users by mapping Twitter's design graph with PageRank
“So I kind of constructed this list of, like, here are the most central designers in the graph, but also then I, like, looked at their work, and the ones that I was really inspired by, and, like, as a total fanboy, and someone who, like, wanted to learn as much…”
Jul 7, 2024 negative
Maples: Outlier startups rarely follow standard management frameworks
“And I also noticed that like all the ones that had seemed to do well, didn't necessarily follow the best practices that everybody talked about. I didn't see the Twitter guys doing the business model canvas, for example. And I didn't see the Justin TV team, eve…”
Sep 8, 2024 positive
Oct 31, 2024 negative
Shreyas Doshi: Post-IPO Twitter struggled due to lacking a product strategy
“Twitter's biggest problem is a product strategy problem. The reason they are struggling is they don't have a real product strategy. Now, of course, attempts were made to create a product strategy, but it wasn't a real compelling cohesive product strategy.”
Nov 3, 2024 positive
Runway sent influencers locked bags with three-day countdowns to build hype
“They did this really clever strategy where they sent all these influencer types on Twitter, a package that it arrives and it's a bag with a lock on it. And the lock says this will open in three days. And there's a countdown that's counting down and you can't l…”
Feb 27, 2025 positive
Coleman: Elon Musk endorsed Community Notes prototype two years before acquisition
“This is, I think, two years before any acquisition stuff happened, Elon is just a Twitter user building rockets and electric cars and other cool stuff, and stumbles on this thing that depicts the prototype that we've been testing, and he writes back, yeah, def…”
Feb 27, 2025 negative
Coleman: Community Notes rejected using journalists to avoid curated editorial decisions
“Initially, some people inside the company were suggesting like, Hey, why don't you have journalists or, you know, some select group be the first participants, but Very specifically, we're like, no, that's like, we're trying to move away from the idea of curate…”
Feb 27, 2025 negative
Coleman: Community Notes was never started or maintained for cost savings
“You know, an interesting thing about that is no one ever asked us or brought up or seemed to care about anything related to cost savings in this process. And I think that's like a pro like an assumption people have outside the company that like, this must've b…”
Feb 27, 2025 positive
Feb 27, 2025 negative
Feb 27, 2025 positive
Coleman: Early mock-ups showed users across political spectrum liked Community Notes
“When we built the first mock-ups, we had just, these were just, like, pictures of, you know, depicting what community notes might look like. We showed those to people across the political spectrum. We saw, like, hey, people really like these, whether they're o…”
Feb 27, 2025
Coleman: No employees were assigned to Community Notes; all self-selected
“We did not assign anyone to this project. Like people reached out to join or they applied to join the job. You know, I and the team interviewed every single person that joined the team and we're like, we want that person on the team. They want to be on the tea…”
Feb 27, 2025 neutral
Coleman: Biggest shift from legacy moderation to Community Notes happened under X
“The biggest change there happened in X. The biggest changes prior to that were just the decision to put this out there and you know, and, Have it be operating at, you know, in public at first us wide scale. But yeah, then the big, the bigger switches came in t…”
Mar 2, 2025 neutral
Mullenweg: Internal sentiment analysis showed 52% negative reaction on Twitter
“We ran a sentiment analysis recently. We were kind of like looking at different social networks, analyzing all the comments, and we found actually that the negative, you know, the sort of devil horn fraction on like what was it? Like LinkedIn, Facebook, Instag…”
Mar 27, 2025 bullish
Jul 31, 2025 negative
Taylor: FriendFeed lost to Twitter despite superior uptime and product features
“I think it was a time when like Twitter had the fail whale and it was down half the time and people couldn't even use it. And, you know, we, our product, we were innovating faster. We had more features. People liked it. We could. And we were up a hundred perce…”
Aug 17, 2025 bullish
Aug 31, 2025 positive
Liu: Post-Elon Twitter Is Better Due to Bolder Product Execution
“I would say net net, I like The post-Elon Twitter more than the pre-Elon Twitter because it's just bolder, and like, I, you know, I guess I really admire bold product execution where you're not just kind of stuck to, like, the current laurels, and they've made…”
Sep 14, 2025 bullish
Sep 14, 2025 neutral
Smith: Google intentionally tuned search algorithms to rank Reddit, Twitter, and Quora
“Google has specifically configured their search algorithm to rank Reddit and Twitter and Quora because they want user generated content. And if it wasn't good content, then they would change the algorithm and they wouldn't rank it.”
Nov 13, 2025 positive
Lee: Twitter audiences demand tactical, contrarian, and technical content over generalities
“Yeah, I, that's what I've found is, like, tactical, oftentimes more contrarian on Twitter, and also I would say technical, too. People really like to know, you know, again, going into, again, going back to, like, getting into the weeds, like, is this something…”
Nov 13, 2025 negative
Dec 14, 2025 positive
Reddit provides more authentic Codex user feedback than hype on X
“Especially, I think for Twitter X it's a little bit more hypey, and then Reddit is a little more negative, but real, actually. So I've started increasingly paying attention to, like, how people are talking about using codecs on Reddit, actually.”
Dec 21, 2025 neutral
Feb 19, 2026 positive
Rachitsky: 70% of engineers and PMs report enjoying work more with AI
“Both engineers and PMs, 70% of people said they are enjoying their job more. And about 10% said they're enjoying their job less. Designers, interestingly, Only 55% said they're enjoying their job more, and 20% said they're enjoying their job less.”
Aug 2, 2026 negative
Aug 2, 2026
Aug 2, 2026 positive
Aug 30, 2026 positive
Seshan: Codex development process remains unchanged despite shifting market perception
“And actually with the Codex app the team who initially got it up and running and we're working on it we're super, again, user focused, tight iteration loop, really dog food at the thing, like mainline to the app as much as possible to get get everything right …”