Former Twitter Head of Product Kayvon Beykpour describes being fired unexpectedly in April 2022 immediately after returning from the hospital following his daughter's birth.
“The day after we get home from the hospital, Parag called me and said that he was letting me go, and that he was taking the team in a different direction. And that night, Twitter signed a term sheet with Elon to sell the company.”
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More from Kayvon Beykpour
Insight
Beykpour: Generalized live-only consumer video apps cannot be durable standalone products
“I still am very skeptical that there can be a consumer product that is just focused on live video, like a generalized synchronous live video application for short form video. I don't think can be durable on its own.”
Kayvon BeykpourApr 28, 2024▶ 1:02:41Twitter’s ex-Head of Product on Elon, consumer products, culture, more | Kayvon Beykpour
Opinion
Beykpour: Twitter spotted consumer trends early but repeatedly botched execution
“There's a pattern where Twitter is really great at spotting meaningful consumer behavior changes, right? Like they spotted Vine and acquired Vine, botched it, spotted Periscope, botched it. Just spotted Instagram, by the way, before, you know, Facebook tried t…”
Kayvon BeykpourApr 28, 2024▶ 1:06:10Twitter’s ex-Head of Product on Elon, consumer products, culture, more | Kayvon Beykpour
AssertionSupported
Beykpour: Twitter undermined Vine by building a competing internal video stack
“They then competed with vine internally. So vine was a separate organization within, within Twitter, separate office, obviously in New York. And then Twitter, rather than like, Integrated holistically into the product and sort of pour gasoline on it. They buil…”
Kayvon BeykpourApr 28, 2024▶ 1:08:11Twitter’s ex-Head of Product on Elon, consumer products, culture, more | Kayvon Beykpour
Disclosure
Beykpour: Twitter 'Shamelessly' Took Inspiration from Clubhouse for Spaces
“When Clubhouse kind of came on the map, it really re-centered, it put into focus a user experience that felt a lot more right, and I'll give them complete credit for that. They, you know, Paul and Rohan and that team did an exceptional job crafting an experien…”
Kayvon BeykpourApr 28, 2024▶ 1:15:03Twitter’s ex-Head of Product on Elon, consumer products, culture, more | Kayvon Beykpour
Insight
Beykpour: Cultural change requires removing employees not bought into the vision
“I think one of the really important things about driving cultural change
At the leadership level is you gotta identify whether someone's on the wagon or off the wagon and either quickly convince them to get on the wagon or if they're not on the wagon, like th…”
Kayvon BeykpourApr 28, 2024▶ 36:36Twitter’s ex-Head of Product on Elon, consumer products, culture, more | Kayvon Beykpour
Opinion
Beykpour: Amazon Burying Order Details in Confirmation Emails Is Customer-Hostile
“Amazon doesn't send you when you get older confirmation from Amazon, they intentionally bury the order details. It's like, click the link and authenticate to go see what you ordered. I don't give two shits what metrics that drive for Amazon. That is one of the…”
Kayvon BeykpourApr 28, 2024▶ 50:01Twitter’s ex-Head of Product on Elon, consumer products, culture, more | Kayvon Beykpour
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