Figma packages routine engineering quality week fixes into annual 'Little Big Updates'
Claire Butler · An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire) · Sep 7, 2023 · at 52:43
Claire Butler, Figma's Senior Director of Marketing, explains how Figma addresses community feature requests and small UX fixes at scale.
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“We did quality weeks with engineering, and then we decided a couple years ago, we had this idea where we're like, oh, when we package all of those quality updates up into one thing and launch them together, and we could even show like the tweet or the, you know, form request that spurred us to do this, and that was where idea of little big updates came, which is a launch that we do every year at Figma.”
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