Meservey: Chasing vanity virality inflates followers but creates an unengaged, mismatched audience
Lulu Cheng Meservey · Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard) · Mar 23, 2023 · at 58:18
Lulu Cheng Meservey, comms strategist and executive, discusses why optimizing for superficial follower growth harms long-term audience alignment.
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“Sometimes in the effort to just gain followers for the sake of it or go viral for the sake of it, you end up with a mismatch of the audience. You had this viral hamster tweet and now they're all here expecting hamster content and they're not engaging with you. You're not bringing value to them. It's just Making the number go up, which is not that meaningful.”
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