Beykpour: Defending Twitter's Jobs to Be Done Rollout Was Exhausting
Kayvon Beykpour · Twitter’s ex-Head of Product on Elon, consumer products, culture, more | Kayvon Beykpour · Apr 28, 2024 · at 47:44
Former Twitter Head of Product Kayvon Beykpour reflects on internal framework debates at Twitter during an interview with Lenny Rachitsky.
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“I was not a fan of how we leveraged jobs to be done at Twitter. I thought it was Exhausting and not particularly helpful. And so I, it's a particularly, particularly sore subject for me because, you know, I was sort of charged with defending it and rolling it out. And it's hard to do that when you don't really believe in something.”
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