Lee: Twitter audiences demand tactical, contrarian, and technical content over generalities
Grant Lee · “Dumbest idea I’ve heard” to $100M ARR: Inside the rise of Gamma | Grant Lee (co-founder) · Nov 13, 2025 · at 33:57
Grant Lee, co-founder and CEO of Gamma, contrasts social media content strategy across Twitter and LinkedIn.
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“Yeah, I, that's what I've found is, like, tactical, oftentimes more contrarian on Twitter, and also I would say technical, too. People really like to know, you know, again, going into, again, going back to, like, getting into the weeds, like, is this something I feel like I can replicate? And I'm not gonna give you credit, like, there's no credibility if you just give, like, a blanket statement or something that feels generic. Like, I really need to know if you can show me the metrics even better.”
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