Gamma grew to 20,000 daily signups purely from organic word of mouth
Grant Lee · “Dumbest idea I’ve heard” to $100M ARR: Inside the rise of Gamma | Grant Lee (co-founder) · Nov 13, 2025 · at 12:06
Grant Lee is the co-founder and CEO of Gamma, an AI presentation software company. He explains the organic surge in signups after revamping Gamma's onboarding flow.
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“This is end of March, 20, 23. And all of a sudden, you know, we'd go from a few hundred signups a day to now first day was like a couple thousand. And then the next day would be like 5000 signups. And then 10,000 signups a day and then 20,000 signups a day. And then it just kept going up and we weren't doing any sort of marketing, no advertising.”
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