Gamma

“Early on, things like creating the outline perplexity was actually great. You know, not one that people talk about as often, but creating the outline and doing web search and, you know, actually integrating some of those elements together for us was pretty pow…”

“When I think about something that could be scalable, it's almost like you can take the ingredients of a brand and replicate it a ton. Like you're kind of, you know, this DNA is something where you can imagine creating tons of content around and all feeling pre…”

“So we look at kind of all kind of new subscriber growth. Over 50% of this is, is word of mouth. It's either people searching, you know, direct, coming direct, entering gamma.app or going through search and typing in gamma, like a branded keyword search where t…”

“All of our people leaders are player coaches in that they still do the end work themselves, and they can like mentor and coach those around them.”

“It's very clear, you know, LinkedIn, the conversion rates are just substantially higher. They're four X, maybe five X higher than other platforms.”

“And so you're going from like, you know, tiny pieces of content to all of a sudden every week we're testing thousands of pieces of creative.”

“I mentioned our first 10 employees, all 10 of them are still here today, five years later, right?”

“Your friends want to do you a favor, so they're going to try the product. They're also going to lie to you. They're going to tell you how great it is. And then you look at the usage and nobody's coming back.”

“I think with like founder led marketing, it's almost this mindset of you want to give people a ton of content. Maybe it's like, you know, a value in the content. So you're sharing something, maybe some, you know, some secret tactic or, You know, you're giving …”

“And so we've been in a startup where we've had great economics from the very beginning. We run profitably. We have really strong margins.”

“I think one approach is you think about new users as you almost have like a cynical view of them. You have to think about them being selfish, vain, and lazy, right? Like they're coming in, they have no desire to learn a new tool. And so what can you give them …”

“For instance, Twitter for us, hasn't been that impactful. And I think for, Tools like notion. They've been really, really impactful.”

“You guys are at over a hundred million ARR now, worth over two billion dollars.”

“This is end of March, 20, 23. And all of a sudden, you know, we'd go from a few hundred signups a day to now first day was like a couple thousand. And then the next day would be like 5000 signups. And then 10,000 signups a day and then 20,000 signups a day. An…”

“One thing we did, you know, we open sourced our, basically our entire brand. We have brand.gamma.app, which is everything about our brand, our voice and tone, our art direction, what we use in the journey to create the sort of art direction that we have so tha…”

“And for us at some point, you know, more than a quarter of our team or about a quarter of our team was product designers. And I think that's like on sort of unintuitive level of investment, or at least that's not common.”

“And so for us to be able to actually test across, you know, 20 different models in production today, always trying to align kind of value we're delivering to our customers with, you know, our ability to actually scale this operation that's been at the sort of …”

“It's hard to know where that 10% is going to come from. So you kind of just have to cast a super wide net, right? You can sort of, I think try to, again, trick yourself into thinking you're great at picking creators or you're great at telling them how to like …”

“Within a couple months, we had hit a million in ARR and became profitable.”

“It wasn't part of the original vision, although the spirit was there, which is, we want to make it incredibly fast and effortless for people to create content. So, it just so happened that AI was a magical gift that allowed us to do all those things. Along the…”

“When we first started gamma, we knew we wanted to help change the way people communicate. And we actually had two different ideas. We were parallel pathing kind of at the same time. So of course we had, you know, presentations, re-imagining how people were cre…”

“Every time we invest In influencer marketing, we actually see word of mouth increase even more. And it's always like, you can just see it. Like basically anytime you spend, you know, a little bit of money, you start seeing people come through influencer. The w…”

“There's this thing from like consumer advertising, which is you threw a consumer one egg. They can probably catch it. You throw them four or five eggs. They're probably gonna drop all of them. And like, oftentimes founders want to talk about the four or five f…”

“All the initial influencers, I onboarded manually myself. We would find, I would spend time, I would jump on a call with each one of them so that they understood what Gamma represented, how to use the product.”