Lee: Founders should market one core feature rather than pitch many
Grant Lee · “Dumbest idea I’ve heard” to $100M ARR: Inside the rise of Gamma | Grant Lee (co-founder) · Nov 13, 2025 · at 19:52
Grant Lee, co-founder and CEO of AI presentation tool Gamma, shares an advertising metaphor for why product messaging should highlight a single capability.
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“There's this thing from like consumer advertising, which is you threw a consumer one egg. They can probably catch it. You throw them four or five eggs. They're probably gonna drop all of them. And like, oftentimes founders want to talk about the four or five features they have, maybe 10 features. And then the consumer is totally confused. Like, why, why do I need this thing?”
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