Products must win over users who are selfish, vain, and lazy
Grant Lee · “Dumbest idea I’ve heard” to $100M ARR: Inside the rise of Gamma | Grant Lee (co-founder) · Nov 13, 2025 · at 18:37
Grant Lee, co-founder and CEO of Gamma, discusses user onboarding psychology and the importance of crafting the first 30 seconds of the user experience.
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“I think one approach is you think about new users as you almost have like a cynical view of them. You have to think about them being selfish, vain, and lazy, right? Like they're coming in, they have no desire to learn a new tool. And so what can you give them in that 1:30 seconds that earns you the next 30 seconds and then the next 30 seconds?”
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