Lee: Influencer marketing requires a wide net because hit posts are unpredictable
Grant Lee · “Dumbest idea I’ve heard” to $100M ARR: Inside the rise of Gamma | Grant Lee (co-founder) · Nov 13, 2025 · at 52:12
Gamma co-founder Grant Lee shares strategic takeaways on creator partnerships after scaling Gamma's influencer playbook.
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“It's hard to know where that 10% is going to come from. So you kind of just have to cast a super wide net, right? You can sort of, I think try to, again, trick yourself into thinking you're great at picking creators or you're great at telling them how to like post about your stuff. But the reality is like, even for me, I could never guess, like I kind of had some idea, but I just had to make sure that I was meeting enough creators broadly such that when you meet enough, they're all posting. There's some pocket that ended up just taking off”
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