Meservey: Viral Twitter growth threads attract low-value likes but fail to earn respect
Lulu Cheng Meservey · Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard) · Mar 23, 2023 · at 59:05
Lulu Cheng Meservey critiques generic Twitter listicles and engagement bait designed purely to inflate follower counts.
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“They get a lot of likes that are kind of low value likes from random people about the internet. But I don't think that they're deepening a relationship with a meaningful audience. And I don't think that they're really capturing the respect and admiration of their peers.”
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