Twitter, every mention
125 scenes, the whole family · ← back to Twitter
tap a year for its mentions
every year anyone Lenny Rachitsky 83Oji Udezue 13April Dunford 12Claire Butler 10Lulu Cheng Meservey 5Kevin Weil 5Shreyas Doshi 4Chris Hutchins 4Wes Kao 3Sriram Krishnan 3
Verbatim, from the transcripts: the passages where Twitter comes up
The surprising advice from a founder who built 2 unicorns | Jason Cohen (WP Engine)
- ▶ 5:58 Lenny Rachitsky I don't know if you saw Twitter now is encouraging long form writing.
Why securing AI is harder than anyone expected and guardrails are failing | HackAPrompt CEO
- ▶ 1:31:02 Sander Schulhoff You can, you can find me on Twitter at Sandra Shuloff. 2 times in the scene
Inside OpenAI: 2026 is the year of agents, AI’s biggest bottleneck, and why compute isn’t the issue
- ▶ 17:13 Lenny Rachitsky I remember Karpathy tweeted that he just like has never seen a model like this. 2 times in the scene
The $1B Al company training ChatGPT, Claude & Gemini on the path to responsible AGI | Edwin Chen
- ▶ 53:48 Edwin Chen And then I became a researcher at Google and Facebook and Twitter, and I just kept running into the same problem over and over again.
- ▶ 1:07:57 Lenny Rachitsky Something that you were quite, you got quite famous for before starting Surge is you built this map at Twitter, while you were at Twitter, that showed a map of the world and how, and what people called, whether they called it soda or pop.
“Dumbest idea I’ve heard” to $100M ARR: Inside the rise of Gamma | Grant Lee (co-founder)
$46B of hard truths: Why founders fail and why you need to run toward fear | Ben Horowitz (a16z)
- ▶ 42:11 Lenny Rachitsky So the advice partly here is just don't believe everything you see on Twitter and little sound bites of advice.
How we restructured Airtable's entire org for AI | Howie Liu (co-founder and CEO)
Why ChatGPT will be the next big growth channel (and how to capitalize on it) | Brian Balfour
- ▶ 7:00 Brian Balfour Obviously the, the Twitter to X transition that happened, right?
- ▶ 56:32 Lenny Rachitsky And it's always only just getting started, especially if you're like on Twitter all day, listening to podcasts like this, where we're surrounded with this bubble of everyone talking about something when in reality, like one percent of…
Inside ChatGPT: The fastest growing product in history | Nick Turley (OpenAI)
- ▶ 1:16:28 Lenny Rachitsky For example, ChatGPT is now, uh, driving more traffic to my newsletter than Twitter, which completely shocked me.
He saved OpenAI, invented the “Like” button, and built Google Maps: Bret Taylor (Sierra)
- ▶ 1:24 Lenny Rachitsky At one point, he was chairman of the board at Twitter.
- ▶ 12:33 Lenny Rachitsky You were chairman of the board at Twitter.
Pricing your AI product: Lessons from 400+ companies and 50 unicorns | Madhavan Ramanujam
- ▶ 2:51 Lenny Rachitsky To leverage the voice of the customer and build best-in-class products, Interpret unifies all customer conversations in real time from Gong recordings to Zendesk tickets to Twitter threads and makes it available for your team for analysis…
- ▶ 50:14 Lenny Rachitsky I did a survey on Twitter once, like what products you pay the most for, and it was always Intercom, and everyone hated their pricing, and they found a solution.
From ChatGPT to Instagram to Uber: The quiet architect behind the world’s most popular products
- ▶ 1:35 Lenny Rachitsky I often say that the best product people are not the people on Twitter and LinkedIn sharing advice, but the people who don't have time to do that because they are too busy doing the work.
How to build a team that can “take a punch” | Hilary Gridley (Head of Core Product, Whoop)
- ▶ 1:22:35 Hilary Gridley Like, the skill of having to condense something that I want to say into, like, a 120 characters or whatever it used to be on old Twitter.
Growth tactics from OpenAI and Stripe’s first marketer | Krithika Shankarraman
- ▶ 1:11:53 Lenny Rachitsky Uh, I'm a huge, I use these all the time, and people are starting to, like, filter them out on Twitter, because they're assuming it's generated by ChatGPT.
OpenAI’s CPO on how AI changes must-have skills, moats, coding, startup playbooks, more | Kevin Weil
- ▶ 1:43 Lenny Rachitsky He was previously head of product at Instagram and Twitter.
- ▶ 25:09 Kevin Weil Well, one of my, so this is something that Ev Williams used to say, um, back at Twitter that's always stuck with me, which is no matter, no matter how big your company gets, no matter how like incredible the people are, there are way more…
- ▶ 1:22:21 Kevin Weil Also, by the way, a very good follow on Twitter. 4 times in the scene
Identify your bullseye customer in one day | Michael Margolis (UX Research Partner at GV)
- ▶ 45:59 Lenny Rachitsky Interpret unifies all your customer interactions from Gong calls to Zendesk tickets, to Twitter threads, to App Store reviews, and makes it available for analysis.
4 questions Shreyas wishes he’d asked himself sooner | Former PM leader at Stripe, Twitter, Google
- ▶ 27:45 Shreyas Doshi Until I, uh, got to Twitter. 4 times in the scene
How to see like a designer: The hidden power of typography and logos | Jessica Hische
- ▶ 1:20:28 Jessica Hische And so I was formerly a very active Twitter person and now I'm not really there so much. 2 times in the scene
Why most public speaking advice is wrong—and how to finally overcome anxiety | Tristan de Montebello
- ▶ 1:54:50 Tristan de Montebello If you want to follow me or hit me up or ask me questions about this podcast, you can do that on Twitter at Montebello, M-O-N-T-E-B-E-L-L-O.
Behind the product: NotebookLM | Raiza Martin (Senior Product Manager, AI @ Google Labs)
- ▶ 2:14 Lenny Rachitsky LM, it's basically been blowing up on Twitter, on LinkedIn.
- ▶ 43:43 Raiza Martin I think I saw it on Reddit first, and then I saw it blowing up on Twitter. 3 times in the scene
How LinkedIn became interesting: The inside story | Tomer Cohen (CPO at LinkedIn)
- ▶ 16:54 Lenny Rachitsky Comes from LinkedIn, not Twitter, where people think it's absurdly underappreciated.
How to consistently go viral: Nikita Bier’s playbook for winning at consumer apps
- ▶ 1:10:45 Nikita Bier And, uh, and it was just so interesting though, that like the way that I started posting about it on Twitter was it kind of captured the zeitgeist of the internet. 2 times in the scene
Improve strategy, influence, and decision-making by understanding your brain | Evan LaPointe
- ▶ 2:11:33 Lenny Rachitsky Uh, I saw you tweeted that, uh, people are telling you that you look like JD Vance, which is hilarious.
Lessons from scaling Uber and Opendoor | Brian Tolkin (Head of Product at Opendoor, ex-Uber)
- ▶ 39:04 Lenny Rachitsky Jobs to be done at Twitter was, uh, quite, quite the journey for them.
The ultimate guide to paid growth | Timothy Davis (Shopify)
- ▶ 12:24 Lenny Rachitsky A lot of people run little experiments on say TikTok and snap and Twitter and things like LinkedIn, and they often don't see a lot of results.
Building product at Stripe: craft, metrics, and customer obsession | Jeff Weinstein (Product lead)
- ▶ 1:13:42 Jeff Weinstein You could still look at the tweets.
- ▶ 1:41:13 Jeff Weinstein And so over the last few years, for those who have either used Atlas or, uh, started a company or maybe follow along on Twitter a bit, you might've seen just a progression of complexity that used to exist being automated.
Pattern Breakers: How to find a breakthrough startup idea | Mike Maples, Jr. (Partner at Floodgate)
- ▶ 1:14 Lenny Rachitsky He's made early bets on transformative companies like Twitter, Lyft, Twitch, Okta, Rappi, and Applied Intuition, and has been on the Forbes Midas list eight times.
- ▶ 36:14 Mike Maples, Jr. You know, thank God I said yes to Twitter and Just TV and, uh, you know, we said yes to Lyft, uh, and Okta.
The social radar: Y Combinator’s secret weapon | Jessica Livingston (co-founder of YC, author)
- ▶ 1:15:08 Jessica Livingston It's just, he has such a big online personality, either through Twitter or through his essays.
Hard-won lessons building 0 to 1 inside Atlassian | Tanguy Crusson (Head of Jira Product Discovery)
- ▶ 28:35 Tanguy Crusson Uh, the, the, at some point, you know, the Slack was really gaining ground and gaining ground and capturing more of the mindshare and everyone on Twitter was always loving them.
Unorthodox frameworks for growing your product, career, and impact | Bangaly Kaba (YT, IG, FB)
- ▶ 1:16 Lenny Rachitsky He's also worked with tons of amazing startups as a growth advisor, including Twitter.
- ▶ 6:55 Lenny Rachitsky You worked with a ton of amazing startups as an advisor, including Twitter.
Radical Candor: From theory to practice with author Kim Scott
- ▶ 0:49 Lenny Rachitsky Prior to this book, Kim was a CEO coach at Dropbox, Qualtrics, Twitter, and many other tech companies.
My favorite interview questions from 100+ guests
- ▶ 20:28 Lenny Rachitsky Leave a comment either on the newsletter post, or in the YouTube comments, or even on Twitter.
Billion dollar failures, and billion dollar success | Tom Conrad (Quibi, Pandora, Pets.com, Zero)
- ▶ 1:39:01 Tom Conrad I'm at tconrad on all the socials from Twitter to threads to Instagram.
Reflections on a movement | Eric Ries (creator of the Lean Startup methodology)
- ▶ 1:09:05 Lenny Rachitsky I heard, I, I found that out through Twitter where one of the YC partners replied and share that story with me because I also didn't know.
Brian Balfour: 10 lessons on career, growth, and life
- ▶ 1:12:01 Brian Balfour Which was like, this only works, you know, and you know, this methodology, but, but there's actually multiple ways to do products, product management at Airbnb.
What sets great teams apart | Lane Shackleton (CPO of Coda)
- ▶ 1:01:24 Lenny Rachitsky Makes me think a little bit about Twitter where 3 times in the scene
Picking sharp problems, increasing virality, and unique product frameworks | Oji Udezue (Typeform)
- ▶ 17:23 Oji Udezue So those are some, I think the interesting thing is Twitter. 11 times in the scene
- ▶ 34:58 Oji Udezue I've gone Twitter, uh, of last year. 2 times in the scene
- ▶ 43:53 Lenny Rachitsky And I'm curious, do you have an example of what an activation milestone was at Calendly or Twitter or Typeform, just to give people a sense of like, here's a good example of an activated user milestone. 6 times in the scene
When enough is enough | Andy Johns (ex-FB, Twitter, Quora)
- ▶ 1:21 Lenny Rachitsky Andy was a legendary product and growth leader at Facebook, Twitter, Quora, and Wealthfront, where he was VP of Growth and VP of Product and then President,
- ▶ 7:15 Andy Johns It actually goes back to, uh, this is 2010 and I was at, uh, Twitter at the time.
- ▶ 1:24:32 Andy Johns And you can find me on Twitter.
An inside look at Figma’s unique GTM motion | Claire Butler (first GTM hire)
- ▶ 37:11 Claire Butler Twitter, we can jump into that, but it was also extremely big for us.
- ▶ 45:17 Claire Butler And so for us, Dylan really identified immediately that Twitter was the place where that existed. 9 times in the scene
- ▶ 58:20 Lenny Rachitsky It used to be Twitter, social graph, find people on Twitter. 4 times in the scene
An inside look at Deel’s unprecedented growth | Meltem Kuran Berkowitz (Head of Growth)
- ▶ 40:31 Meltem Kuran Berkowitz And then messaging is making sure that if someone sees your ad, whether it's on Instagram, Twitter, Google, that it makes sense for them.
The ultimate guide to JTBD | Bob Moesta (co-creator of the framework)
- ▶ 43:59 Lenny Rachitsky So I think with Sriram, something that I read between the lines is he worked at Twitter for many years, and I think Twitter attempted a jobs to be done framework, and I don't know if it went well, and I think it just caused a lot of people… 3 times in the scene
- ▶ 50:14 Lenny Rachitsky I had no idea about this and your senses in the case of Twitter, for example, maybe it was closer to Clay's just like, think about it approach.
The ultimate guide to Martech | Austin Hay (Reforge, Ramp, Runway)
- ▶ 22:07 Austin Hay Fake email test to like a million people, and now you're like on Twitter being embarrassed as a company.
The ultimate guide to A/B testing | Ronny Kohavi (Airbnb, Microsoft, Amazon)
- ▶ 23:02 Ronny Kohavi So we hooked into the Twitter Firehose feed, and we hooked into Facebook, and we spent a hundred person years on this idea, and it failed.
The 10 traits of great PMs, AI, and Slack’s approach to product | Noah Weiss (Slack, Google)
- ▶ 1:24:40 Noah Weiss I will confess that I haven't used Twitter in months because I was like doing digital detox, but still I think at Noah underscore Weiss is a pretty good place to find me online and whether there or anywhere else.
LinkedIn’s product evolution and the art of building complex systems | Hari Srinivasan (LinkedIn)
- ▶ 6:59 Lenny Rachitsky Oftentimes, even more interesting than Twitter, which is crazy to say. 2 times in the scene
- ▶ 1:02:21 Lenny Rachitsky Reminds me of a tweet I think I just saw.
Leveraging growth advisors, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta)
- ▶ 0:59 Lenny Rachitsky He's also been a growth advisor to companies like Twitter, Pinterest, Patreon, Thumbtack, and Canva.
Storytelling with Nancy Duarte: How to craft compelling presentations and tell a story that sticks
- ▶ 23:39 Nancy Duarte Talk and people were tweeting saying, hey, come to this talk.
The science of product, big bets, and how AI is impacting the future of music | Gustav Söderström
- ▶ 1:23:44 Lenny Rachitsky And then the reaching out, would you recommend an angry tweet at you or more of a email to that email address you shared? 2 times in the scene
Lessons on product sense, AI, the first mile experience, and the messy middle | Scott Belsky (Adobe)
- ▶ 32:25 Lenny Rachitsky If you're deep diving on marketing, you can import reports straight from Google Analytics, Facebook ads, or Twitter.
Frameworks for product differentiation, team building, and first principles thinking | Ayo Omojola
- ▶ 51:02 Ayo Omojola I am, uh, on Twitter at, uh, A Y underscore O.
Building a culture of excellence | David Singleton (CTO of Stripe)
- ▶ 13:04 Lenny Rachitsky And I see that on Twitter. 2 times in the scene
- ▶ 31:50 David Singleton It's turned out to have this, you know, wonderful kind of side benefit to some extent, because those experiences tend to get shared a lot, like on Twitter and LinkedIn and elsewhere, because they're worth looking at just because they're…
How to achieve hypergrowth in your business and career | Carilu Dietrich (Atlassian)
- ▶ 2:38 Lenny Rachitsky If you're deep diving on marketing, you can import reports straight from Google Analytics, Facebook Ads, or Twitter.
The ultimate guide to product-led sales | Elena Verna
- ▶ 36:47 Lenny Rachitsky If you're deep diving on marketing, you can import reports straight from Google Analytics, Facebook ads, or Twitter.
Taxi mafias, cash vaults & 100% MoM growth: The story of SEA’s biggest startup | Kevin Aluwi (Gojek)
- ▶ 4:27 Lenny Rachitsky If you're deep diving on marketing, you can import reports straight from Google Analytics, Facebook ads, or Twitter.
Navigating comms and PR | Lulu Cheng Meservey (Substack, Activision Blizzard)
- ▶ 39:35 Lulu Cheng Meservey You probably saw all these tweets about his book.
- ▶ 43:55 Lulu Cheng Meservey If you don't have that, then you don't have a direct channel, even if you have a Twitter or a Substack or whatever. 4 times in the scene
Competing with giants: An inside look at how The Browser Company builds product | Josh Miller (CEO)
- ▶ 7:51 Josh Miller So, uh, Rebecca correct me on Twitter after this, if this is wrong. 3 times in the scene
Hot takes and techno-optimism from tech’s top power couple | Sriram and Aarthi
- ▶ 1:11:45 Sriram Krishnan We had this problem at Twitter, the single best product launch for the last five years at Twitter. 3 times in the scene
Lessons from working with 600+ YC startups | Gustaf Alströmer (Y Combinator, Airbnb)
- ▶ 1:23:28 Gustaf Alströmer I tweet sometimes on twitter.com slash Gustav.
Behind the scenes of Calendly’s rapid growth | Annie Pearl (CPO)
- ▶ 3:57 Lenny Rachitsky We've crossed paths a little bit on Reforge, on Twitter, probably been at events that maybe we didn't know each other at yet, so I'm really excited to finally be chatting sort of real life in real time at least.
10 lessons on bootstrapping a $200m business | Patrick Campbell (ProfitWell)
- ▶ 1:10:05 Patrick Campbell I'm trying to be more on Twitter.
- ▶ 1:12:39 Patrick Campbell So I'm on Twitter at paticus, childhood nickname, P-A-T-T-I-C-U-S, LinkedIn, Patrick Campbell.
Understanding the role of product ops | Christine Itwaru (Pendo)
- ▶ 1:04:17 Christine Itwaru Twitter, same, and I've got my own site, so theproductheart.com. 2 times in the scene
Mastering onboarding | Lauryn Isford (Head of Growth at Airtable)
- ▶ 52:44 Lauryn Isford And you might join because you found Airtable on Twitter, or you might join because Lenny invited you to use Airtable.
AI and product management | Marily Nika (Meta, Google)
- ▶ 23:02 Lenny Rachitsky Something I see on Twitter, a lot of people are like,
- ▶ 35:03 Lenny Rachitsky People have been talking about it on Twitter.
Lessons from Airtable’s unconventional growth strategy | Zoelle Egner
- ▶ 9:34 Zoelle Egner And he had had no trouble getting the vaccine whatsoever, but had seen something on Twitter about it and just decided, like, he wanted to make sure that people were able to get the vaccine as easily as he did.
An inside look at Mixpanel’s product journey | Vijay Iyengar
- ▶ 31:51 Vijay Iyengar So we now not just take customer requests, but we take things that are posted on Twitter and, and NPS survey feedback and, you know, win-loss notes from our competitive deals and pipe them both into Slack and into Notion so that we can…
How to nail your product positioning | April Dunford (Obviously Awesome)
- ▶ 1:03:13 April Dunford I'm on Twitter. 12 times in the scene
What differentiates the highest-performing product teams | John Cutler (The Beautiful Mess)
- ▶ 1:20:41 Lenny Rachitsky Like highlight people that aren't like on Twitter that are doing the work. 2 times in the scene
- ▶ 1:39:33 John Cutler I still am using Twitter a fair amount, I think, but LinkedIn could be good. 2 times in the scene
How to price your product | Naomi Ionita (Menlo Ventures)
- ▶ 52:24 Naomi Ionita I'm a partner of Menlo Ventures, so you can find more about me and the firm at menlovc.com or else on LinkedIn or Twitter.
Countdown of the top 10 episodes of the year
- ▶ 8:40 Crystal Widjaja So I will use the example of using Twitter for quote unquote news when in reality, they're actually using Twitter for entertainment.
Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google)
- ▶ 46:40 Chris Hutchins And so he went on Twitter, and he looked for every single person that asked a question about wine, and he at replied them back. 4 times in the scene
Founder-led sales | Pete Kazanjy (Founding Sales, Atrium)
- ▶ 14:06 Pete Kazanjy And then three, it's going to make it such that you can package that up such that other human, cause like, that's the way that B to B startup scale is like, it's not like WhatsApp or, or like, you know, Twitter or like, uh, Airbnb or…
How Notion leveraged community to build a $10B business | Camille Ricketts
- ▶ 10:57 Camille Ricketts And then we also saw on Twitter, and this is part of why community is such a core focus of mine, but people being like, they're trying really hard to get it back up.
- ▶ 38:35 Camille Ricketts Was just 20 people and they were the 20 people who we happened to see be the most vocal already across Twitter and a couple of other social media platforms because they had that sort of shared quality of wanting to be really vocal and…
Leaving big tech to build the #1 technology newsletter | Gergely Orosz (The Pragmatic Engineer)
- ▶ 17:48 Gergely Orosz Like in terms of, I was like writing on, on Twitter, on my blog, I accidentally published a book called building mobile apps at scale.
- ▶ 53:28 Gergely Orosz Like my, I usually get like, used to get like three or four messages on Twitter per day.
- ▶ 55:02 Gergely Orosz I had maybe 10,000 Twitter followers and I don't know, like maybe a thousand on LinkedIn or something like that.
An inside look at how the New York Times builds product | Alex Hardiman (CPO, the New York Times)
- ▶ 1:06:23 Alex Hardiman You can find me on Twitter, LinkedIn, all the usual channels.
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