Apple, every mention
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every year anyone Shane Parrish 231Jim Collins 13Ben Thompson 13Josh Wolfe 12Daniel Gross 12Benedict Evans 9Alfred Lin 9Garry Tan 7Vlad Tenev 6Jason Calacanis 6
Verbatim, from the transcripts: the passages where Apple comes up
What 12 Years of Failure Taught Steve Jobs About Success
- ▶ 0:33 Shane Parrish I think the right place to start is leading up to the original, I wouldn't say firing, but the original leaving from Apple, and the coup attempt with Scully, and can you walk me through sort of what happened 10 times in the scene
- ▶ 4:52 Shane Parrish And Steve's version of the computer, which was closed, uh, and sort of more controlled, which is a theme I think we're gonna talk about a lot today, uh, was the reason that Apple was facing financial struggles because it wasn't selling.
- ▶ 5:56 Shane Parrish Uh, he leaves Apple. 6 times in the scene
- ▶ 7:33 unnamed speaker He decides that he's gonna leave Apple, and he wants to go into the next phase of his career. 6 times in the scene
- ▶ 9:41 unnamed speaker And especially from the fortune he had built at Apple, he had really gotten that champagne taste, and he only wanted the best. 3 times in the scene
- ▶ 17:30 unnamed speaker Building a monument to his own genius, his own vision, and thinking that that would be enough for the market, enough to beat Apple and get revenge on Apple.
- ▶ 22:47 unnamed speaker Steve, from his visits to Xerox PARC, saw what was called object-oriented programming, which is the foundation for Apple products now.
- ▶ 30:57 unnamed speaker It wasn't like the Apple where you saw Steve and Apple together.
- ▶ 34:37 Shane Parrish Really gives him leverage over the Apple transaction, which is coming. 16 times in the scene
- ▶ 38:56 Shane Parrish So Apple looks to buy the competitor, basically, to Next Step, which is, ah, BOS. 7 times in the scene
- ▶ 40:42 Shane Parrish And so Apple ends up buying 12 times in the scene
- ▶ 42:47 unnamed speaker At one point, he sold almost all of his Apple shares out of frustration with leadership there. 8 times in the scene
- ▶ 48:57 unnamed speaker This is like the first thing he did when he returned to Apple as CEO. 8 times in the scene
- ▶ 51:39 unnamed speaker It looks more like the closed ecosystem, the Apple ecosystem is actually the success. 4 times in the scene
- ▶ 53:51 Shane Parrish He's selling his Apple stock to Steve running as interim CEO, which he never relinquished until. 10 times in the scene
- ▶ 56:15 unnamed speaker He killed 70% of Apple projects upon taking over as the interim CEO. 7 times in the scene
- ▶ 59:03 unnamed speaker Lorraine created structure in his life, a structure outside of Apple, and I think that, you know, Steve, as he got older, was able to not just be an Apple guy anymore, but was able to decenter his life among family, among Next, among Pixar.
Make Better Decisions by Fixing Yourself First
- ▶ 36:28 Shane Parrish Should those be at the company level specifically, or should they be at a platform level like Apple?
Excellence Is the Capacity to Take Pain
- ▶ 48:07 Kaz Nejatian In the movie, there's this very famous scene where Steve Jobs had fired, uh, the Apple II team.
Speed, Stress, and Better Decisions | Winston Weinberg
- ▶ 13:57 Winston Weinberg And when I started saying, Hey, you filed a brief last week and, you know, Apple V, whatever case, and
The Near Death Experience of RobinHood | Vlad Tenev, Co-Founder
- ▶ 37:18 Vlad Tenev We were like, well, we should just make them exactly like the Apple events because they've perfected it. 6 times in the scene
- ▶ 1:34:14 Shane Parrish oh my god, this is like Steve Jobs coming back to Apple, taking 400 product lines and making like, no, we're doing four computers, we're simplifying everything.
The $2 Trillion Mind | Nicolai Tangen
- ▶ 42:37 Nicolai Tangen I think you should, you know, buy a, you know, a hundred million worth of apple.
Morgan Housel: Wealth is What You Have Minus What You Want
- ▶ 1:10:57 Morgan Housel Everyone knows, or it is now well known, the story of Apple. 2 times in the scene
How to Think Like a World-Class Marketer | Rory Sutherland
- ▶ 1:53:05 Rory Sutherland And that probably matters a lot more, in fact, than, you know, by the way, I mean, I lost faith in Apple when they cancelled the car. 2 times in the scene
- ▶ 1:53:05 Rory Sutherland And that probably matters a lot more, in fact, than, you know, by the way, I mean, I lost faith in Apple when they cancelled the car.
Steve Wozniak: The Engineer Who Built Apple [Outliers]
- ▶ 0:08 Shane Parrish HP said no, so he and Steve Jobs started Apple. 3 times in the scene
- ▶ 1:35 Shane Parrish The place that would birth Apple and Google was still called Santa Clara Valley. 2 times in the scene
- ▶ 21:08 Shane Parrish Right then, he started sketching what would become the Apple One. 2 times in the scene
- ▶ 24:26 Shane Parrish Now, it was about to become Apple Computer, though neither Steve knew that at the time.
- ▶ 24:47 Shane Parrish Driving back from the airport one day, Jobs suggested Apple Computer. 3 times in the scene
- ▶ 25:32 Shane Parrish In the conference room, Wozniak showed them the Apple One. 3 times in the scene
- ▶ 27:32 Shane Parrish The Apple II.
- ▶ 27:37 Shane Parrish Wozniak started designing the Apple II as soon as the Apple I was complete.
- ▶ 27:37 Shane Parrish Wozniak started designing the Apple II as soon as the Apple I was complete. 4 times in the scene
- ▶ 28:56 Shane Parrish They could have had Apple, he said. 3 times in the scene
- ▶ 31:43 Shane Parrish They were officially incorporated as Apple Computer in early 1977. 4 times in the scene
- ▶ 32:07 Shane Parrish How many expansion slots should the Apple II have? 10 times in the scene
- ▶ 39:45 Shane Parrish But here's what Apple didn't realize until later. 7 times in the scene
- ▶ 39:47 Shane Parrish VisiCalc could only run on the Apple II. 2 times in the scene
- ▶ 41:02 Shane Parrish With money pouring in, they turned to the Apple III.
- ▶ 41:13 Shane Parrish That morning, Apple went public. 19 times in the scene
- ▶ 41:50 Shane Parrish The freewheeling culture that had produced the Apple II was now subject to the relentless demands of public market. 10 times in the scene
- ▶ 42:54 Shane Parrish Well, Wall Street celebrated the Apple III was dying on people's deaths. 10 times in the scene
- ▶ 47:54 Shane Parrish Steve Wozniak left Apple in 1985, and to this day he remains on Apple's payroll in this ceremonial position. 10 times in the scene
- ▶ 49:09 Shane Parrish The Apple II kept the company alive for years.
Forensic Account: The Bubble No One is Talking About | Anthony Scilipoti
- ▶ 1:19:06 Anthony Scilipoti And I look at Apple, and this is what concerns me. 6 times in the scene
Barry Diller: Building IAC
- ▶ 20:24 Barry Diller Apple and Amazon.
How To Build A Cult | Lulu Cheng Meservey
- ▶ 39:10 Lulu Cheng Meservey I think he had it on his Apple Notes, and just, like, did himself, like, hey, I'm gonna do this, and then, and then did.
- ▶ 1:06:53 Lulu Cheng Meservey They'll look at the Apple leaderboard, and then, ok, the top ones on the Apple leaderboard are this. 2 times in the scene
Why Everyone Is Wrong About AI (Including You) | Benedict Evans
- ▶ 0:43 Benedict Evans There's this sort of question for Apple around, does this actually change the experience of what a smartphone is, what the ecosystem is?
- ▶ 39:32 Benedict Evans And I think to get an Apple II to run it with a screen and everything costs like 15 grand adjusted for inflation.
- ▶ 1:02:18 Benedict Evans Apple's in a slightly different position in that they are always sort of taking the position that they don't want to be first, they want to do it right. 6 times in the scene
- ▶ 1:09:13 Benedict Evans Apple...
Ryan Petersen: Building Flexport
- ▶ 1:19 Shane Parrish Ryan had just used public shipping records to predict April's secret iPhone launch.
- ▶ 12:02 Ryan Petersen People needed to know that this data is out here, and I, we had such interesting data about companies, and so I was searching in the data set for Apple shipments and saw, it's public record, you can look it up, um, saw that they were… 5 times in the scene
Les Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers]
- ▶ 30:53 Shane Parrish This is 40 years before Steve Jobs would obsess over every detail of the Apple Store.
Former PepsiCo CEO Indra Nooyi: Lessons from the Top
- ▶ 1:09:20 Indra Nooyi For example, the guy who ran TVWHI Day, the ad agency, which was doing work for Apple, would always say, when you go to see Steve Jobs, the campaign, if he didn't like it, 3 times in the scene
Bill Belichick: 8x Super Bowl Champion on Winning, Leadership, and Discipline
- ▶ 18:58 Bill Belichick Well, first of all, we don't have cell phones and Apple watches and things like that in our meetings so that they're, they're not part of the meetings, but when the meetings are over, you know, a lot of times the guys race to see what, you…
Andy Grove: Only The Paranoid Survive [Outliers]
- ▶ 42:47 Shane Parrish Intel tried to create the Apple Watch before 1980.
Elad Gil: How to Spot a Billion-Dollar Startup Before the Rest of the World
- ▶ 5:38 Elad Gil Um, for an early tech team, I almost used, like, this Apple framework of Jobs, Wozniak, and Cook, right? 3 times in the scene
- ▶ 6:43 Shane Parrish Like how, how did that happen where you, you had Apple, you have Stripe, you have Coinbase, you have Facebook, you have, uh, walk me through that.
- ▶ 44:03 Elad Gil And the biggest funders of all the open source browsers are Apple and Google with WebKit. 2 times in the scene
Y Combinator CEO Garry Tan: Turning Ambitious Misfits into Founders
- ▶ 0:16 Garry Tan You know, sometimes I sit there and I run into a bug, whether it's a Google product or an Apple product or, you know, Facebook or whatever.
- ▶ 52:42 Garry Tan You know, I mean, sometimes I sit there and I run into a bug into in, you know, whether it's a Google product or an Apple product or, you know, Facebook or whatever.
- ▶ 1:17:23 Garry Tan Like you can sort of see the shade of the very, very dumb version of it from Apple and Apple intelligence.
- ▶ 1:17:23 Garry Tan Like you can sort of see the shade of the very, very dumb version of it from Apple and Apple intelligence.
- ▶ 1:27:10 Garry Tan Like, uh, Apple 3 times in the scene
Henry Singleton: The Greatest Capital Allocator in History [Outliers]
- ▶ 12:17 Shane Parrish Who would later become famous for backing Intel and Apple, helping in the IPO.
- ▶ 50:20 Shane Parrish Ramos shared a story about Singleton's early investment in Apple. 5 times in the scene
Bret Taylor: A Vision for AI’s Next Frontier
- ▶ 2:01:46 Bret Taylor You know, um, like, it was definitely a two-horse race between, uh, Apple and, and Google on, on iOS and Android.
Estée Lauder: A Success Story
- ▶ 11:44 Shane Parrish The Apple Store's hands-on tables, the car dealership's insistence on test drives,
- ▶ 1:13:03 Shane Parrish Apple seems to have learned a lot from Estee Lauder as well, right? 6 times in the scene
Josh Wolfe: Human Advantage in the World of AI
- ▶ 9:20 Josh Wolfe Meaning, instead of going, ah, to the cloud and typing a query, like, 30 to 50% of your inference may be on an Apple or an Android device. 4 times in the scene
- ▶ 24:18 Josh Wolfe Apple doesn't. 2 times in the scene
- ▶ 1:20:15 Josh Wolfe It's sort of the same thing of, like, if you see a show, and you were to ask me today, like, where did you, I don't know, it was on Apple TV, like, was it on Paramount?
- ▶ 1:20:25 Josh Wolfe And in fact, usually when I do the Apple search, and it doesn't show up, it means it's on Netflix, because it can't search Netflix, right?
Mickey Drexler: The Art of Selling with Retail's Merchant Prince
- ▶ 1:46 Shane Parrish From advising Steve Jobs on Apple's retail strategy to building Old Navy from scratch, Drexler's career traces a remarkable journey of seeing opportunities that others missed.
- ▶ 27:38 Mickey Drexler He was recruiting me to join his board about a year. 2 times in the scene
- ▶ 31:36 Shane Parrish So you end up going on the Apple board. 3 times in the scene
How to Win by Being Right and Contrarian: Lessons from Zappos to DoorDash
- ▶ 33:28 Alfred Lin Apple, they weren't the first to many things. 5 times in the scene
- ▶ 1:47:29 Alfred Lin I think open source is a very, very important aspect of, um, what has happened in technology, and, you know, you have these religious fights between closed and open, and you have religious fights between Apple and Microsoft, you know, or,… 2 times in the scene
- ▶ 1:54:55 Alfred Lin Apple, don't ever count Apple out, because back to, they weren't the first to come up with the PC, they weren't first to come up with the mobile phone, they weren't, there's so many other mobile phones, they just wait until they can create… 2 times in the scene
John Mackey: Building Whole Foods
- ▶ 1:58:37 John Mackey Um, and then once we had that, then the wearables, the data you can get from an Oura Ring, Apple Watch, Garmin,
Rob Fraser: The Power of Focus
- ▶ 31:14 Rob Fraser I started to open my Apple notes, started thinking about different brand names and went to school.
John Bragg: The Blueberry Billionaire
- ▶ 1:03:26 John Bragg An article on the weekend, a contrarian view, but Buffett's maybe, Berkshire's not doing so well, but they compare it with Apple and Microsoft and some high flyers that have done extremely well.
Matthew Dicks: The Storytelling Expert
- ▶ 1:12 Shane Parrish If you're enjoying the show and listening on Apple Podcasts, Spotify, or any other platform, please take a moment and hit the follow button now.
- ▶ 24:15 Matthew Dicks That's the CEO of Apple has been sitting on something for two and a half years, and today's the day we get to see it.
April Dunford: The Marketing Expert
- ▶ 1:08:16 April Dunford That, that would be like saying, you don't think any of the innovation that Apple's done matters. 2 times in the scene
Brian Halligan: Building HubSpot into a Multi-Billion Dollar Company
- ▶ 22:13 Brian Halligan And I remember this one day was a really good day in the morning we visited Apple.
Maya Shankar: The Toolkit to Accomplish Your Hardest Goals
- ▶ 1:16 Shane Parrish If you can hit that big follow button right now on Apple or Spotify, we'd appreciate it.
#197 Michaeleen Doucleff: The 4 Biggest Mistakes Parents Make
- ▶ 1:55 Shane Parrish If you're enjoying the show and listening on Apple Podcasts, Spotify, or another platform, please take a moment and hit the follow button.
Morgan Housel: Get Rich, Stay Rich
- ▶ 1:49 Shane Parrish If you're enjoying the show and listening on Apple Podcasts, Spotify, or any other platform, please take a moment and hit the follow button now.
Abigail Shrier: Why the Kids Aren’t Alright
- ▶ 1:11 Shane Parrish If you're enjoying the show and listening on Apple Podcasts, Spotify, or YouTube, please hit the follow button now.
David Segal: Building a $200m Business
- ▶ 1:08 Shane Parrish Most people listening on Apple Podcasts or Spotify haven't yet hit the follow button.
Brad Jacobs: How To Build a Billion Dollar Company
- ▶ 1:36 Shane Parrish Most people listening on Apple Podcasts or Spotify right now haven't yet hit the follow button.
Chris Davis: Three Generations of Wealth
- ▶ 0:53 Shane Parrish Most people listening to this podcast on Apple or Spotify haven't yet hit the follow button.
- ▶ 20:24 Christopher Davis I was just thinking of it the other day because it was the anniversary of Apple coming public.
Dr. Gio Valiante (Part 1): Discipline and Resilience
- ▶ 39:51 Dr. Gio Valiante Happened with Steve Jobs when he was, when he was fired from Apple.
Rey Flemings: A Different Definition of Success
- ▶ 1:44 Shane Parrish Flemings was the CEO of Particle, which was acquired by Apple in 2010.
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