Apple, every mention

66 scenes (said by Shane Parrish), the whole family · ← back to Apple

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every year anyone Shane Parrish 231Jim Collins 13Ben Thompson 13Josh Wolfe 12Daniel Gross 12Benedict Evans 9Alfred Lin 9Garry Tan 7Vlad Tenev 6Jason Calacanis 6

Verbatim, from the transcripts: the passages where Apple comes up

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What 12 Years of Failure Taught Steve Jobs About Success Sep 1, 2026 · 62 mentions

  • ▶ 0:33 Shane Parrish I think the right place to start is leading up to the original, I wouldn't say firing, but the original leaving from Apple, and the coup attempt with Scully, and can you walk me through sort of what happened 10 times in the scene
  • ▶ 4:52 Shane Parrish And Steve's version of the computer, which was closed, uh, and sort of more controlled, which is a theme I think we're gonna talk about a lot today, uh, was the reason that Apple was facing financial struggles because it wasn't selling.
  • ▶ 5:56 Shane Parrish Uh, he leaves Apple. 6 times in the scene
  • ▶ 34:37 Shane Parrish Really gives him leverage over the Apple transaction, which is coming. 16 times in the scene
  • ▶ 38:56 Shane Parrish So Apple looks to buy the competitor, basically, to Next Step, which is, ah, BOS. 7 times in the scene
  • ▶ 40:42 Shane Parrish And so Apple ends up buying 12 times in the scene
  • ▶ 53:51 Shane Parrish He's selling his Apple stock to Steve running as interim CEO, which he never relinquished until. 10 times in the scene

Make Better Decisions by Fixing Yourself First Aug 18, 2026 · 1 mention

  • ▶ 36:28 Shane Parrish Should those be at the company level specifically, or should they be at a platform level like Apple?

The Near Death Experience of RobinHood | Vlad Tenev, Co-Founder Mar 3, 2026 · 1 mention

  • ▶ 1:34:14 Shane Parrish oh my god, this is like Steve Jobs coming back to Apple, taking 400 product lines and making like, no, we're doing four computers, we're simplifying everything.

Steve Wozniak: The Engineer Who Built Apple [Outliers] Nov 4, 2025 · 97 mentions

Ryan Petersen: Building Flexport Aug 5, 2025 · 1 mention

  • ▶ 1:19 Shane Parrish Ryan had just used public shipping records to predict April's secret iPhone launch.

Les Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers] Jul 15, 2025 · 1 mention

  • ▶ 30:53 Shane Parrish This is 40 years before Steve Jobs would obsess over every detail of the Apple Store.

Andy Grove: Only The Paranoid Survive [Outliers] May 20, 2025 · 1 mention

Elad Gil: How to Spot a Billion-Dollar Startup Before the Rest of the World May 13, 2025 · 1 mention

  • ▶ 6:43 Shane Parrish Like how, how did that happen where you, you had Apple, you have Stripe, you have Coinbase, you have Facebook, you have, uh, walk me through that.

Henry Singleton: The Greatest Capital Allocator in History [Outliers] Apr 22, 2025 · 6 mentions

Estée Lauder: A Success Story Mar 11, 2025 · 7 mentions

Mickey Drexler: The Art of Selling with Retail's Merchant Prince Feb 4, 2025 · 4 mentions

  • ▶ 1:46 Shane Parrish From advising Steve Jobs on Apple's retail strategy to building Old Navy from scratch, Drexler's career traces a remarkable journey of seeing opportunities that others missed.
  • ▶ 31:36 Shane Parrish So you end up going on the Apple board. 3 times in the scene

Matthew Dicks: The Storytelling Expert Sep 3, 2024 · 1 mention

  • ▶ 1:12 Shane Parrish If you're enjoying the show and listening on Apple Podcasts, Spotify, or any other platform, please take a moment and hit the follow button now.

Maya Shankar: The Toolkit to Accomplish Your Hardest Goals Jul 9, 2024 · 1 mention

  • ▶ 1:16 Shane Parrish If you can hit that big follow button right now on Apple or Spotify, we'd appreciate it.

#197 Michaeleen Doucleff: The 4 Biggest Mistakes Parents Make Jun 25, 2024 · 1 mention

  • ▶ 1:55 Shane Parrish If you're enjoying the show and listening on Apple Podcasts, Spotify, or another platform, please take a moment and hit the follow button.

Morgan Housel: Get Rich, Stay Rich May 28, 2024 · 1 mention

  • ▶ 1:49 Shane Parrish If you're enjoying the show and listening on Apple Podcasts, Spotify, or any other platform, please take a moment and hit the follow button now.

Abigail Shrier: Why the Kids Aren’t Alright May 21, 2024 · 1 mention

  • ▶ 1:11 Shane Parrish If you're enjoying the show and listening on Apple Podcasts, Spotify, or YouTube, please hit the follow button now.

David Segal: Building a $200m Business Apr 16, 2024 · 1 mention

  • ▶ 1:08 Shane Parrish Most people listening on Apple Podcasts or Spotify haven't yet hit the follow button.

Brad Jacobs: How To Build a Billion Dollar Company Mar 19, 2024 · 1 mention

  • ▶ 1:36 Shane Parrish Most people listening on Apple Podcasts or Spotify right now haven't yet hit the follow button.

Chris Davis: Three Generations of Wealth Mar 5, 2024 · 1 mention

  • ▶ 0:53 Shane Parrish Most people listening to this podcast on Apple or Spotify haven't yet hit the follow button.

Rey Flemings: A Different Definition of Success Aug 22, 2023 · 1 mention

Frank Slootman: Doing Less, Doing Better Aug 8, 2023 · 2 mentions

  • ▶ 12:08 Shane Parrish And before you know it, you have, you know, before Steve jobs came back to Apple, they have, uh, 2 times in the scene

Proven Strategies to Accelerate Growth, Productivity and Profits with George Stalk, Jr. May 2, 2023 · 8 mentions

  • ▶ 1:18 Shane Parrish George first came on my radar when Tim Cook told all Apple executives to read his book, Competing Against Time, How Time-Based Competition is Reshaping Global Markets.
  • ▶ 38:04 Shane Parrish It was, uh, to my knowledge is the only book that, uh, Tim Cook has recommended all of, all of the Apple executives read.
  • ▶ 1:09:29 Shane Parrish Well, the reason for that, there is the variety of devices that it's going to, which is one of the reasons I think that Apple has started to sunset some of their, their older devices, because, uh, you can't releasing an update that works… 6 times in the scene

Laurie Santos: The Pursuit of Happiness Jun 14, 2022 · 1 mention

  • ▶ 1:18 Shane Parrish If you're enjoying the show and listening on Apple Podcasts, Spotify, or any other platform, please take a moment and hit the follow button now.

Luke Burgis: The Power of Mimetic Desire May 31, 2022 · 2 mentions

  • ▶ 2:04:59 Shane Parrish And so like, but you also have in my head going on is like Apple versus Google, right? 2 times in the scene

#121 Walter Isaacson: Curiosity Fuels Creativity Oct 5, 2021 · 1 mention

  • ▶ 13:23 Shane Parrish Steve saw firsthand, uh, how money changed people at Apple and how a lot of the misfits started to act rich.

#102 Sendhil Mullainathan: The Chaos Inside Us Feb 2, 2021 · 1 mention

  • ▶ 1:27:26 Shane Parrish Um, so it's like your, your aura ring or your Apple watch or whatever that future technology is going, you know, we noticed that you use negative words when you speak to these people or something, right?

#93 Matt Holland: Zero Day Sep 29, 2020 · 1 mention

#78 Balaji Srinivasan: Exploring COVID-19 Mar 13, 2020 · 1 mention

  • ▶ 28:11 Shane Parrish Are we going to a world where, you know, you can have a company issued or a ring or Apple phone and they basically say, don't go into the office today because we predict that you're likely contagious.

#73 Steven Strogatz: Exploring Curiosities Jan 7, 2020 · 1 mention

Gabriel Weinberg: Practical Steps to Safeguard Your Data and Identity Online May 14, 2019 · 6 mentions

  • ▶ 18:51 Shane Parrish Do you think that like Apple strategy is to be more privacy focused? 6 times in the scene

#56 Daniel Gross: Catalyzing Success Apr 16, 2019 · 9 mentions

  • ▶ 23:48 Shane Parrish As you were saying that the comparison between Google and Apple were used to work and how they go about solving business problems, what happens when those people compete? 6 times in the scene
  • ▶ 41:09 Shane Parrish Uh, and so if you're Apple and you, you have hundreds of billions of dollars in the bank, you can take a stance, uh, and let it play out over time again to your timescale thing. 3 times in the scene

#40 Ben Thompson: Thriving in a Digital World Sep 5, 2018 · 5 mentions

  • ▶ 4:03 Shane Parrish I mean, you worked at Microsoft, you worked at Apple, you worked at Automatic. 2 times in the scene
  • ▶ 1:22:25 Shane Parrish Well, it seems like everything that's new, even like Apple Pay, I mean, it's run on the back end of existing kind of credit card companies or platforms. 3 times in the scene

#34 Amelia Boone: Learning How to Suffer Jun 13, 2018 · 1 mention

  • ▶ 1:10 Shane Parrish Amelia Boone is here, and she's one of the most decorated athletes in the ultra-competitive and somewhat superhuman Spartan and Tough Mudder races, twenty-four-hour races, hundred miles of running, and when she's not doing that, she's a…

#23 Ray Dalio: Life Lessons from a Self-Made Billionaire Oct 11, 2017 · 1 mention

  • ▶ 43:28 Shane Parrish Are any of the tools connected to biometrics, like an Apple Watch for heart rate and stuff like that, or?
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