Apple
includes Apple II, Apple III, Apple Watch, Apple Podcasts, Apple I, Apple Pay, Apple Store, Apple Maps, Apple Notes, Apple CarPlay, Apple Intelligence, Apple One and 5 more
58 statements across 30 episodes · 19 bullish · 13 bearish · 26 people on the record · first statement Nov 13, 2015 by Chris Dixon · said 464 times in 82 episodes since 2015 · across every show →
Mentions by year, the whole family
brought up most by Shane Parrish (231), Jim Collins (13), Ben Thompson (13), Josh Wolfe (12), Daniel Gross (12), Benedict Evans (9), Alfred Lin (9), Garry Tan (7)
tap a year for its mentions
2026 115 mentions in 7 episodes 16 per episode
- What 12 Years of Failure Taught Steve Jobs About Success
- The Near Death Experience of RobinHood | Vlad Tenev, Co-Founder
- Morgan Housel: Wealth is What You Have Minus What You Want
- Make Better Decisions by Fixing Yourself First
- Excellence Is the Capacity to Take Pain
- Speed, Stress, and Better Decisions | Winston Weinberg
- The $2 Trillion Mind | Nicolai Tangen
- every mention in 2026, scene by scene →
2025 181 mentions in 19 episodes 10 per episode
- Steve Wozniak: The Engineer Who Built Apple [Outliers]
- Why Everyone Is Wrong About AI (Including You) | Benedict Evans
- How to Win by Being Right and Contrarian: Lessons from Zappos to DoorDash
- Josh Wolfe: Human Advantage in the World of AI
- Y Combinator CEO Garry Tan: Turning Ambitious Misfits into Founders
- Estée Lauder: A Success Story
- Forensic Account: The Bubble No One is Talking About | Anthony Scilipoti
- Ryan Petersen: Building Flexport
- 11 more episodes that year, every mention in 2025 →
2024 16 mentions in 13 episodes 1 per episode
- Matthew Dicks: The Storytelling Expert
- April Dunford: The Marketing Expert
- Chris Davis: Three Generations of Wealth
- John Mackey: Building Whole Foods
- Rob Fraser: The Power of Focus
- John Bragg: The Blueberry Billionaire
- Brian Halligan: Building HubSpot into a Multi-Billion Dollar Company
- Maya Shankar: The Toolkit to Accomplish Your Hardest Goals
- 5 more episodes that year, every mention in 2024 →
2023 17 mentions in 5 episodes 3 per episode
- Proven Strategies to Accelerate Growth, Productivity and Profits with George Stalk, Jr.
- Aaron Dignan: Change The Way You Work
- Frank Slootman: Doing Less, Doing Better
- Dr. Gio Valiante (Part 1): Discipline and Resilience
- Rey Flemings: A Different Definition of Success
- every mention in 2023, scene by scene →
2022 13 mentions in 8 episodes 2 per episode
- #129 Marc Andreessen: Interview with an Icon
- Tobi Lütke: Calm Progress
- Luke Burgis: The Power of Mimetic Desire
- Andrew Wilkinson: Tiny Holdings
- Kunal Shah: Core Human Motivations
- Laurie Santos: The Pursuit of Happiness
- Balaji Srinivasan: The Network State
- Andrew Huberman: The Science of Small Changes
- every mention in 2022, scene by scene →
2021 11 mentions in 6 episodes 2 per episode
- #121 Walter Isaacson: Curiosity Fuels Creativity
- #111 Joel Greenblatt: Investing Made Simple
- #113 Sarah Tavel: The Value of Intellectual Rigor
- #106 Josh Kaufman: Maximizing Our Locus of Control
- #104 Nir Eyal: Mastering Indistraction
- #102 Sendhil Mullainathan: The Chaos Inside Us
- every mention in 2021, scene by scene →
2020 17 mentions in 6 episodes 3 per episode
2019 56 mentions in 6 episodes 9 per episode
- #56 Daniel Gross: Catalyzing Success
- #67 Jim Collins: Keeping the Flywheel in Motion
- Gabriel Weinberg: Practical Steps to Safeguard Your Data and Identity Online
- #63 Hugh Howey: Winning at the Self-publishing Game
- #50 Josh Wolfe: Inventing the Future
- #61 Jonathan Haidt: When Good Intentions Go Bad
- every mention in 2019, scene by scene →
2018 30 mentions in 6 episodes 5 per episode
- #40 Ben Thompson: Thriving in a Digital World
- #37 Annie Duke: Getting Better by Being Wrong
- #32 Patrick Collison: Earning Your Stripes
- #34 Amelia Boone: Learning How to Suffer
- #27 Chris Voss: The Art of Letting Other People Have Your Way
- #33 Dan Ariely: The Truth About Lies
- every mention in 2018, scene by scene →
2017 4 mentions in 3 episodes 1 per episode
2016 2 mentions in 2 episodes 1 per episode
2015 2 mentions in 1 episode
Everything said about Apple, oldest first
Nov 13, 2015 neutral
Dixon: VC invests only $10B–$20B yearly, smaller than big tech R&D budgets
“This industry is actually, you know, it gets a lot of attention in the press venture capital, but it's actually a very small industry. So, you know, they're probably, there are a few dozen kind of firms that most people, you know, that, that, that constitute t…”
Jul 25, 2018 negative
Duke: IBM lost to Apple due to a culture of outcome bias
“And it's, I've always felt that it's because IBM is operating under a culture of resulting, and Apple isn't. Apple can't possibly be Operating under they're doing something unconventional by definition. Their whole business model is to make unconventional choi…”
Sep 5, 2018 neutral
Jan 22, 2019 neutral
Apr 16, 2019 positive
Gross: Breakthrough products come from intuition, not metric optimization
“Doing one thing Apple was, is legendary at, which is saying, let's, let's take a break from the current metrics. And let's just try to envision some type of blue sky idea. Let's not even collect data about how it's going to be. Let's use our intuition and tast…”
Apr 16, 2019 positive
Gross: Apple chose privacy over beating Google to market in ML
“While I was at Apple, this was before the whole Cambridge Analytica Facebook debacle I noticed this very strong organizational tilt towards privacy, towards customer and user privacy. And I gotta tell you, I was in the room, I was a little bit of the devil her…”
Apr 16, 2019 neutral
Gross: Google will always beat Apple in services, but lose in hardware
“And I think this will always be the case. They will try to always fix this, but it will always be the case that Google will be amazing at services because ads requires a service business model, and Apple will be amazing at kind of user experience and hardware.…”
Apr 16, 2019 neutral
Gross: Corporate cultures emerge directly from underlying tech business models
“So in, in many ways, I think the cultural differences between Google and Apple or Facebook and Apple are just emerging properties of an ads driven business model versus we sell you shrink wrapped, you know, pieces of hardware business model.”
Apr 16, 2019 neutral
Gross: Defying short-term capitalism requires strong leadership and financial plenty
“Can organizations break away from the kind of capitalistic imperative? I guess I observed one example of it. But it really requires, I think it requires a very strong leader, like incredibly emotionally strong and A sense of plenty. Like, I don't think this wo…”
Apr 16, 2019 positive
Jul 2, 2019 positive
Haidt: Cap screen time at two hours, ban social media before high school
“So any parents who are listening to this podcast, I urge you to follow a few simple rules. That is two hours a day of screen time. And actually, the Apple controls are very good for that. The new ones just out a few months ago are actually very good for that. …”
Oct 1, 2019
Collins: Pilot projects must be executed excellently to achieve a clean test
“If you're going to fire a bullet, do it excellent. That way you know that if it doesn't hit, it's just not going to work. As opposed to, maybe it would have worked if you would have done it well. So if it's a bullet, you still have to bring the kind of excelle…”
Oct 1, 2019 positive
Collins: Early Steve Jobs could not have achieved Apple's second-era success
“And one of the things that I think is a great message of Steve Jobs' life, if you watch the arc, is there was a Steve Jobs, one point O and a Steve Jobs, two point O. And most people only know the one point O because all the sort of immature behavior from when…”
Oct 1, 2019 positive
Collins: A company's second major cannonball usually becomes its biggest business
“What history shows is usually the second cannonball from a bullet to cannonball process on top of an existing flywheel becomes the biggest part of the company. Marriott started in restaurants, bullet to cannonball, hotels, right? Apple started in personal comp…”
Oct 1, 2019 positive
Apr 14, 2020 negative
Calacanis: Tim Cook should not be CEO of Apple anymore
“If a company is storing a bunch of capital and paying you a dividend, that signals to us that you are not a bold and ambitious founder, and this is one of the big problems I have with Apple and Tim Cook, which, who I don't think should be CEO of that company a…”
Sep 29, 2020 negative
May 18, 2021 bullish
Greenblatt: Tech mega-caps driving the market are not irrationally valued
“Most of the big indexes are driven by the Amazon, Google, Microsoft, Apple, and those businesses don't seem very irrational to me. Those are some of the greatest businesses that man has ever created partially due to the internet interconnectedness of the world…”
Oct 5, 2021
Isaacson: Steve Jobs engraved 30 engineers' signatures inside Macintosh case
“He asked the 30 engineers on the team to sign their names onto a whiteboard that they engraved on the inside of the case, where nobody would ever see it, nobody would ever know, but their signatures were on the inside of the case.”
Oct 5, 2021 neutral
Oct 5, 2021 positive
Jan 25, 2022 negative
Andreessen notes that Apple continues to exercise significant gatekeeper control
“Apple, you know, opening up the iPhone and the App Store was a big step forward, but of course, even Apple continues to exercise a fair amount of control. I mean, they're far more open than Verizon was in those days, you know, but even still, like, you know, A…”
Jun 28, 2022
Shah: Apple privacy changes hurt social media by reducing information asymmetry
“A lot of social media stock market tanked and revenue tanked when Apple announced a way to not be able to keep more information asymmetry, and boom, you can't predict many things about people, and therefore your revenue
Well, tank because you can't predict th…”
Feb 7, 2023
Dignan: Large corporations do not exist; they are interconnected 150-person Dunbar groups
“I mean, there's no such thing as a big company, really. I think it's the main thing I deal with when Folks ask me about doing this at scale is like, there's no such thing as Apple or Amazon, right? Like that's not actually a real thing. There are groups of. 15…”
Mar 5, 2024 negative
Davis's father refused to invest in Apple because Steve Jobs wore sandals
“I remember my father telling the story about these hippies in his office at fiduciary trust company, you know, in, in downtown New York, respectable trust bank. And he said, this guy shows up in sandals. In sandals. He couldn't believe it. He said, how can a g…”
Aug 6, 2024
Halligan: HubSpot was modeled on Steve Jobs's integrated iPod strategy
“And then HubSpot a lot is based on his work. We started the company out of Sloan while we were a business school and it's Sloan, they did field trips and we did a field trip to the West coast... And then he talked about how we came up with the iPod and kernels…”
Sep 3, 2024 neutral
Feb 4, 2025
Mar 4, 2025 bearish
Wolfe: Android is better architected than Apple for on-device AI
“And if I had to bet today, it's Android because of the architecture over Apple, but if Apple can do some smart things, maybe they can catch up to this, but some of the design choices and the closed aspects, which have been great for privacy as a feature, may h…”
Mar 4, 2025 bullish
Mar 11, 2025 positive
Apple's retail strategy mirrors Estée Lauder's product demos and packaging obsession
“Apple seems to have learned a lot from Estee Lauder as well, right? If you think about it, they have a hands-on demo. So they guide you through it. They show you how their products work, how to use them. They focus on the customer experience with the packaging…”
Apr 22, 2025 neutral
Apr 22, 2025 bullish
Singleton Picked Apple Over Other Startups Due to Consumer Psychology
“Well, Cy, he replied, I figured most of these millions of expected potential computer customers would at first be intimidated by computers, but could anyone be intimidated by a computer named Apple? Besides, he said, all the others except Apple, if they failed…”
Apr 29, 2025 neutral
May 13, 2025 neutral
Gil: Major open-source technologies historically require giant corporate backers
“Almost every single major open source company has had a giant, ah, institutional backer. IBM was the biggest funder of Linux in the nineties as a counterbalance to Microsoft. And the biggest funders of all the open source browsers are Apple and Google with Web…”
May 13, 2025
Gil: Early tech startups need the 'Jobs, Wozniak, and Cook' archetype framework
“For an early tech team, I almost used, like, this Apple framework of Jobs, Wozniak, and Cook, right? Steve Jobs and Steve Wozniak started Apple together. Steve Jobs was known as somebody who really was great at setting the vision and direction, but also was ju…”
Aug 5, 2025
Aug 5, 2025
Sep 2, 2025 bearish
Evans: Apple risks being 'Microsofted' by cloud-based AI models
“There's this sort of question for Apple around, does this actually change the experience of what a smartphone is, what the ecosystem is? Does it end up kind of getting Microsofted, in the sense that you're going to still, for the time being, you're still going…”
Sep 30, 2025 negative
Oct 28, 2025 bearish
Scilipoti: Apple's Debt-Funded Share Buybacks Pose a Major Financial Risk
“And I look at Apple, and this is what concerns me. Revenues are growing. Minimal. And yet, it generates meaningful cash because it has a brand. People are still willing to pay eight, 2000 dollars for a new phone. There's a lot of competitors, and I'm not sure …”
Nov 4, 2025
Nov 4, 2025 positive
Nov 4, 2025 negative
Nov 4, 2025
Wozniak: Engineers Cannot Skip Foundational Steps in Technical Development
“Throughout my career at Apple and other places, you always find a lot of geeks who try to reach levels without doing the in-between ones first, and it won't work. It never does. That's just cognitive development. Plain and simple. You can't teach somebody two …”
Nov 4, 2025 negative
Nov 4, 2025 positive
Nov 4, 2025 positive
Parrish: Jobs's closed system only succeeded because Wozniak's open system funded it
“Job's closed system only worked because Wozniak's open system funded them. The Apple II kept the company alive for years. Its profits bankrolled everything that came after. Those eight expansion slots Wozniak fought for Became the financial engine that allowed…”
Nov 4, 2025 positive
Parrish: Open hardware architecture turns third-party developers into marketing arms
“That was the power of the open architecture. Every third-party company that made a product for the Apple II became, in effect, a marketing arm for Apple. Every ad they bought, every review they got, every innovation they created made the Apple II more valuable…”
Nov 4, 2025 positive
Nov 4, 2025 negative
Parrish: Apple's Official Apple III Fix Was Dropping the Machine Onto Desks
“When customers called about system failures, technicians would tell them to lift the front of the computer three to six inches off their desk and drop it. The physical shock might reset the loose chips. The official fix for the computer worth thousands of doll…”
Nov 4, 2025
Nov 4, 2025 neutral
Parrish: VisiCalc initially ran exclusively on the Apple II by accident
“VisiCalc could only run on the Apple II. And this wasn't because of some brilliant strategy. It was completely accidental. The Apple II just happened to be the only computer with everything VisiCalc needed. Enough RAM to hold the spreadsheet, a proper keyboard…”
Dec 9, 2025 bearish
Sutherland: Apple made a mistake by cancelling its urban electric car project
“I lost faith in Apple when they cancelled the car. Because I thought you, they had the brand power to create, for places like New York and London, a form of microtransport, which was really, really cool, really, really efficient.”
Dec 9, 2025 positive
Sutherland: Engineers dislike marketing because consumers prioritize human design over technical metrics
“And so their failure to understand the wider context within which they were operating, which is the job of marketing, Is exactly the reason nerds hate marketing, because they think in a perfect world, nerd metrics win out. But the consumer is much more bothere…”
Dec 9, 2025 positive
Sutherland: Strong brands possess unique credibility to establish weird product categories
“You know, the brand power you have, you see, you know, if you're Apple or Ford or whatever, people will buy a weird product from you much more readily than they will from Alfa Romeo. Right. Because they go, well, if Ford is doing it, you know, it must be ok. R…”
Sep 1, 2026
Sep 1, 2026
Wozniak's Open Systems Sustained Apple While Jobs's Closed Models Initially Struggled
“Yeah, so the open one that Wozniak had created where people could put their own components in, take it apart, that was keeping them afloat. And Steve's version of the computer, which was closed and sort of more controlled, which is a theme I think we're gonna …”