Apple, every mention
59 scenes (2025), the whole family · ← back to Apple
tap a year for its mentions
every year 2025 anyone Shane Parrish 231Jim Collins 13Ben Thompson 13Josh Wolfe 12Daniel Gross 12Benedict Evans 9Alfred Lin 9Garry Tan 7Vlad Tenev 6Jason Calacanis 6
Verbatim, from the transcripts: the passages where Apple comes up
How to Think Like a World-Class Marketer | Rory Sutherland
- ▶ 1:53:05 Rory Sutherland And that probably matters a lot more, in fact, than, you know, by the way, I mean, I lost faith in Apple when they cancelled the car. 2 times in the scene
- ▶ 1:53:05 Rory Sutherland And that probably matters a lot more, in fact, than, you know, by the way, I mean, I lost faith in Apple when they cancelled the car.
Steve Wozniak: The Engineer Who Built Apple [Outliers]
- ▶ 0:08 Shane Parrish HP said no, so he and Steve Jobs started Apple. 3 times in the scene
- ▶ 1:35 Shane Parrish The place that would birth Apple and Google was still called Santa Clara Valley. 2 times in the scene
- ▶ 21:08 Shane Parrish Right then, he started sketching what would become the Apple One. 2 times in the scene
- ▶ 24:26 Shane Parrish Now, it was about to become Apple Computer, though neither Steve knew that at the time.
- ▶ 24:47 Shane Parrish Driving back from the airport one day, Jobs suggested Apple Computer. 3 times in the scene
- ▶ 25:32 Shane Parrish In the conference room, Wozniak showed them the Apple One. 3 times in the scene
- ▶ 27:32 Shane Parrish The Apple II.
- ▶ 27:37 Shane Parrish Wozniak started designing the Apple II as soon as the Apple I was complete.
- ▶ 27:37 Shane Parrish Wozniak started designing the Apple II as soon as the Apple I was complete. 4 times in the scene
- ▶ 28:56 Shane Parrish They could have had Apple, he said. 3 times in the scene
- ▶ 31:43 Shane Parrish They were officially incorporated as Apple Computer in early 1977. 4 times in the scene
- ▶ 32:07 Shane Parrish How many expansion slots should the Apple II have? 10 times in the scene
- ▶ 39:45 Shane Parrish But here's what Apple didn't realize until later. 7 times in the scene
- ▶ 39:47 Shane Parrish VisiCalc could only run on the Apple II. 2 times in the scene
- ▶ 41:02 Shane Parrish With money pouring in, they turned to the Apple III.
- ▶ 41:13 Shane Parrish That morning, Apple went public. 19 times in the scene
- ▶ 41:50 Shane Parrish The freewheeling culture that had produced the Apple II was now subject to the relentless demands of public market. 10 times in the scene
- ▶ 42:54 Shane Parrish Well, Wall Street celebrated the Apple III was dying on people's deaths. 10 times in the scene
- ▶ 47:54 Shane Parrish Steve Wozniak left Apple in 1985, and to this day he remains on Apple's payroll in this ceremonial position. 10 times in the scene
- ▶ 49:09 Shane Parrish The Apple II kept the company alive for years.
Forensic Account: The Bubble No One is Talking About | Anthony Scilipoti
- ▶ 1:19:06 Anthony Scilipoti And I look at Apple, and this is what concerns me. 6 times in the scene
Barry Diller: Building IAC
- ▶ 20:24 Barry Diller Apple and Amazon.
How To Build A Cult | Lulu Cheng Meservey
- ▶ 39:10 Lulu Cheng Meservey I think he had it on his Apple Notes, and just, like, did himself, like, hey, I'm gonna do this, and then, and then did.
- ▶ 1:06:53 Lulu Cheng Meservey They'll look at the Apple leaderboard, and then, ok, the top ones on the Apple leaderboard are this. 2 times in the scene
Why Everyone Is Wrong About AI (Including You) | Benedict Evans
- ▶ 0:43 Benedict Evans There's this sort of question for Apple around, does this actually change the experience of what a smartphone is, what the ecosystem is?
- ▶ 39:32 Benedict Evans And I think to get an Apple II to run it with a screen and everything costs like 15 grand adjusted for inflation.
- ▶ 1:02:18 Benedict Evans Apple's in a slightly different position in that they are always sort of taking the position that they don't want to be first, they want to do it right. 6 times in the scene
- ▶ 1:09:13 Benedict Evans Apple...
Ryan Petersen: Building Flexport
- ▶ 1:19 Shane Parrish Ryan had just used public shipping records to predict April's secret iPhone launch.
- ▶ 12:02 Ryan Petersen People needed to know that this data is out here, and I, we had such interesting data about companies, and so I was searching in the data set for Apple shipments and saw, it's public record, you can look it up, um, saw that they were… 5 times in the scene
Les Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers]
- ▶ 30:53 Shane Parrish This is 40 years before Steve Jobs would obsess over every detail of the Apple Store.
Former PepsiCo CEO Indra Nooyi: Lessons from the Top
- ▶ 1:09:20 Indra Nooyi For example, the guy who ran TVWHI Day, the ad agency, which was doing work for Apple, would always say, when you go to see Steve Jobs, the campaign, if he didn't like it, 3 times in the scene
Bill Belichick: 8x Super Bowl Champion on Winning, Leadership, and Discipline
- ▶ 18:58 Bill Belichick Well, first of all, we don't have cell phones and Apple watches and things like that in our meetings so that they're, they're not part of the meetings, but when the meetings are over, you know, a lot of times the guys race to see what, you…
Andy Grove: Only The Paranoid Survive [Outliers]
- ▶ 42:47 Shane Parrish Intel tried to create the Apple Watch before 1980.
Elad Gil: How to Spot a Billion-Dollar Startup Before the Rest of the World
- ▶ 5:38 Elad Gil Um, for an early tech team, I almost used, like, this Apple framework of Jobs, Wozniak, and Cook, right? 3 times in the scene
- ▶ 6:43 Shane Parrish Like how, how did that happen where you, you had Apple, you have Stripe, you have Coinbase, you have Facebook, you have, uh, walk me through that.
- ▶ 44:03 Elad Gil And the biggest funders of all the open source browsers are Apple and Google with WebKit. 2 times in the scene
Y Combinator CEO Garry Tan: Turning Ambitious Misfits into Founders
- ▶ 0:16 Garry Tan You know, sometimes I sit there and I run into a bug, whether it's a Google product or an Apple product or, you know, Facebook or whatever.
- ▶ 52:42 Garry Tan You know, I mean, sometimes I sit there and I run into a bug into in, you know, whether it's a Google product or an Apple product or, you know, Facebook or whatever.
- ▶ 1:17:23 Garry Tan Like you can sort of see the shade of the very, very dumb version of it from Apple and Apple intelligence.
- ▶ 1:17:23 Garry Tan Like you can sort of see the shade of the very, very dumb version of it from Apple and Apple intelligence.
- ▶ 1:27:10 Garry Tan Like, uh, Apple 3 times in the scene
Henry Singleton: The Greatest Capital Allocator in History [Outliers]
- ▶ 12:17 Shane Parrish Who would later become famous for backing Intel and Apple, helping in the IPO.
- ▶ 50:20 Shane Parrish Ramos shared a story about Singleton's early investment in Apple. 5 times in the scene
Bret Taylor: A Vision for AI’s Next Frontier
- ▶ 2:01:46 Bret Taylor You know, um, like, it was definitely a two-horse race between, uh, Apple and, and Google on, on iOS and Android.
Estée Lauder: A Success Story
- ▶ 11:44 Shane Parrish The Apple Store's hands-on tables, the car dealership's insistence on test drives,
- ▶ 1:13:03 Shane Parrish Apple seems to have learned a lot from Estee Lauder as well, right? 6 times in the scene
Josh Wolfe: Human Advantage in the World of AI
- ▶ 9:20 Josh Wolfe Meaning, instead of going, ah, to the cloud and typing a query, like, 30 to 50% of your inference may be on an Apple or an Android device. 4 times in the scene
- ▶ 24:18 Josh Wolfe Apple doesn't. 2 times in the scene
- ▶ 1:20:15 Josh Wolfe It's sort of the same thing of, like, if you see a show, and you were to ask me today, like, where did you, I don't know, it was on Apple TV, like, was it on Paramount?
- ▶ 1:20:25 Josh Wolfe And in fact, usually when I do the Apple search, and it doesn't show up, it means it's on Netflix, because it can't search Netflix, right?
Mickey Drexler: The Art of Selling with Retail's Merchant Prince
- ▶ 1:46 Shane Parrish From advising Steve Jobs on Apple's retail strategy to building Old Navy from scratch, Drexler's career traces a remarkable journey of seeing opportunities that others missed.
- ▶ 27:38 Mickey Drexler He was recruiting me to join his board about a year. 2 times in the scene
- ▶ 31:36 Shane Parrish So you end up going on the Apple board. 3 times in the scene
How to Win by Being Right and Contrarian: Lessons from Zappos to DoorDash
- ▶ 33:28 Alfred Lin Apple, they weren't the first to many things. 5 times in the scene
- ▶ 1:47:29 Alfred Lin I think open source is a very, very important aspect of, um, what has happened in technology, and, you know, you have these religious fights between closed and open, and you have religious fights between Apple and Microsoft, you know, or,… 2 times in the scene
- ▶ 1:54:55 Alfred Lin Apple, don't ever count Apple out, because back to, they weren't the first to come up with the PC, they weren't first to come up with the mobile phone, they weren't, there's so many other mobile phones, they just wait until they can create… 2 times in the scene