Apple, every mention
24 scenes (2026), the whole family · ← back to Apple
tap a year for its mentions
every year 2026 anyone Shane Parrish 231Jim Collins 13Ben Thompson 13Josh Wolfe 12Daniel Gross 12Benedict Evans 9Alfred Lin 9Garry Tan 7Vlad Tenev 6Jason Calacanis 6
Verbatim, from the transcripts: the passages where Apple comes up
What 12 Years of Failure Taught Steve Jobs About Success
- ▶ 0:33 Shane Parrish I think the right place to start is leading up to the original, I wouldn't say firing, but the original leaving from Apple, and the coup attempt with Scully, and can you walk me through sort of what happened 10 times in the scene
- ▶ 4:52 Shane Parrish And Steve's version of the computer, which was closed, uh, and sort of more controlled, which is a theme I think we're gonna talk about a lot today, uh, was the reason that Apple was facing financial struggles because it wasn't selling.
- ▶ 5:56 Shane Parrish Uh, he leaves Apple. 6 times in the scene
- ▶ 7:33 unnamed speaker He decides that he's gonna leave Apple, and he wants to go into the next phase of his career. 6 times in the scene
- ▶ 9:41 unnamed speaker And especially from the fortune he had built at Apple, he had really gotten that champagne taste, and he only wanted the best. 3 times in the scene
- ▶ 17:30 unnamed speaker Building a monument to his own genius, his own vision, and thinking that that would be enough for the market, enough to beat Apple and get revenge on Apple.
- ▶ 22:47 unnamed speaker Steve, from his visits to Xerox PARC, saw what was called object-oriented programming, which is the foundation for Apple products now.
- ▶ 30:57 unnamed speaker It wasn't like the Apple where you saw Steve and Apple together.
- ▶ 34:37 Shane Parrish Really gives him leverage over the Apple transaction, which is coming. 16 times in the scene
- ▶ 38:56 Shane Parrish So Apple looks to buy the competitor, basically, to Next Step, which is, ah, BOS. 7 times in the scene
- ▶ 40:42 Shane Parrish And so Apple ends up buying 12 times in the scene
- ▶ 42:47 unnamed speaker At one point, he sold almost all of his Apple shares out of frustration with leadership there. 8 times in the scene
- ▶ 48:57 unnamed speaker This is like the first thing he did when he returned to Apple as CEO. 8 times in the scene
- ▶ 51:39 unnamed speaker It looks more like the closed ecosystem, the Apple ecosystem is actually the success. 4 times in the scene
- ▶ 53:51 Shane Parrish He's selling his Apple stock to Steve running as interim CEO, which he never relinquished until. 10 times in the scene
- ▶ 56:15 unnamed speaker He killed 70% of Apple projects upon taking over as the interim CEO. 7 times in the scene
- ▶ 59:03 unnamed speaker Lorraine created structure in his life, a structure outside of Apple, and I think that, you know, Steve, as he got older, was able to not just be an Apple guy anymore, but was able to decenter his life among family, among Next, among Pixar.
Make Better Decisions by Fixing Yourself First
- ▶ 36:28 Shane Parrish Should those be at the company level specifically, or should they be at a platform level like Apple?
Excellence Is the Capacity to Take Pain
- ▶ 48:07 Kaz Nejatian In the movie, there's this very famous scene where Steve Jobs had fired, uh, the Apple II team.
Speed, Stress, and Better Decisions | Winston Weinberg
- ▶ 13:57 Winston Weinberg And when I started saying, Hey, you filed a brief last week and, you know, Apple V, whatever case, and
The Near Death Experience of RobinHood | Vlad Tenev, Co-Founder
- ▶ 37:18 Vlad Tenev We were like, well, we should just make them exactly like the Apple events because they've perfected it. 6 times in the scene
- ▶ 1:34:14 Shane Parrish oh my god, this is like Steve Jobs coming back to Apple, taking 400 product lines and making like, no, we're doing four computers, we're simplifying everything.
The $2 Trillion Mind | Nicolai Tangen
- ▶ 42:37 Nicolai Tangen I think you should, you know, buy a, you know, a hundred million worth of apple.
Morgan Housel: Wealth is What You Have Minus What You Want
- ▶ 1:10:57 Morgan Housel Everyone knows, or it is now well known, the story of Apple. 2 times in the scene