Apple, every mention
175 scenes, the whole family · ← back to Apple
tap a year for its mentions
every year anyone Shane Parrish 231Jim Collins 13Ben Thompson 13Josh Wolfe 12Daniel Gross 12Benedict Evans 9Alfred Lin 9Garry Tan 7Vlad Tenev 6Jason Calacanis 6
Verbatim, from the transcripts: the passages where Apple comes up
Frank Slootman: Doing Less, Doing Better
- ▶ 12:08 Shane Parrish And before you know it, you have, you know, before Steve jobs came back to Apple, they have, uh, 2 times in the scene
Proven Strategies to Accelerate Growth, Productivity and Profits with George Stalk, Jr.
- ▶ 1:18 Shane Parrish George first came on my radar when Tim Cook told all Apple executives to read his book, Competing Against Time, How Time-Based Competition is Reshaping Global Markets.
- ▶ 38:04 Shane Parrish It was, uh, to my knowledge is the only book that, uh, Tim Cook has recommended all of, all of the Apple executives read.
- ▶ 1:09:29 Shane Parrish Well, the reason for that, there is the variety of devices that it's going to, which is one of the reasons I think that Apple has started to sunset some of their, their older devices, because, uh, you can't releasing an update that works… 6 times in the scene
Aaron Dignan: Change The Way You Work
- ▶ 0:03 Aaron Dignan I think it was the main thing I deal with when folks ask me about doing this at scale is like, there's no such thing as Apple or Amazon, right?
- ▶ 14:02 Aaron Dignan So even if you did have a hundred-year time horizon and you owned, I don't know, if you owned Apple outright, if they just blow it year after year after year, the value of your asset is going to go down and down and down. 3 times in the scene
- ▶ 1:16:40 Aaron Dignan Folks ask me about doing this at scale is like, there's no such thing as Apple or Amazon, right?
Tobi Lütke: Calm Progress
- ▶ 2:13:43 Tobi Lütke I highly recommend Aura Rings or Apple Watches or these trackers, um, because having some data about your sleep is important, and then, um, the apps can just help you interpret this. 2 times in the scene
Andrew Wilkinson: Tiny Holdings
- ▶ 37:41 Andrew Wilkinson I wear my Apple watch.
Kunal Shah: Core Human Motivations
- ▶ 1:55:08 Kunal Shah For example, a lot of social media stock market tanked and revenue tanked when Apple announced a way to not be able to keep more information asymmetry, and boom, you can't predict many things about people, and therefore your revenue
Laurie Santos: The Pursuit of Happiness
- ▶ 1:18 Shane Parrish If you're enjoying the show and listening on Apple Podcasts, Spotify, or any other platform, please take a moment and hit the follow button now.
Luke Burgis: The Power of Mimetic Desire
- ▶ 2:04:59 Shane Parrish And so like, but you also have in my head going on is like Apple versus Google, right? 2 times in the scene
Balaji Srinivasan: The Network State
- ▶ 2:00:40 Balaji Srinivasan Like the Apple watch is a perfect example of this.
Andrew Huberman: The Science of Small Changes
- ▶ 25:00 Dr. Andrew Huberman Reverie is an app for Android and Apple.
#129 Marc Andreessen: Interview with an Icon
- ▶ 15:56 Marc Andreessen And then, by the way, you know, to this day, like, you know, Apple, you know, opening up the iPhone and the App Store was a big step forward, but of course, even Apple continues to exercise a fair amount of control. 4 times in the scene
#121 Walter Isaacson: Curiosity Fuels Creativity
- ▶ 13:23 Shane Parrish Steve saw firsthand, uh, how money changed people at Apple and how a lot of the misfits started to act rich.
- ▶ 17:24 Walter Isaacson So I write about those different talents, whether it's Ben Franklin pulling together the founders, Jennifer Doudna pulling together a consortium of scientists to fight COVID, or Steve Jobs creating the awesome team he created at Apple.
- ▶ 18:54 Walter Isaacson Everybody had to walk through the atrium and pump into people and exchange ideas to the Apple headquarters.
- ▶ 35:41 Walter Isaacson But Steve jobs finally realized they had a sign made for him when he came back to Apple after his exile.
#113 Sarah Tavel: The Value of Intellectual Rigor
- ▶ 58:31 Sarah Tavel It was owned by Facebook and Amazon and Google and Apple and
#111 Joel Greenblatt: Investing Made Simple
- ▶ 23:08 Joel Greenblatt So, uh, most of the big indexes are driven by the Amazon, Google, Microsoft, Apple, and those businesses don't seem very irrational to me. 3 times in the scene
#106 Josh Kaufman: Maximizing Our Locus of Control
- ▶ 59:10 Josh Kaufman Business example of, of this is, um, in the founding of Apple, when Steve Jobs takes a calligraphy class, and then typography, and, and that element of design becomes an instrumental part of the very first Macintosh computers.
#104 Nir Eyal: Mastering Indistraction
#102 Sendhil Mullainathan: The Chaos Inside Us
- ▶ 1:27:26 Shane Parrish Um, so it's like your, your aura ring or your Apple watch or whatever that future technology is going, you know, we noticed that you use negative words when you speak to these people or something, right?
#93 Matt Holland: Zero Day
- ▶ 40:36 Matthew Holland I mean, if you look at Apple, Apple iPhone, for the past 4 times in the scene
- ▶ 45:19 Shane Parrish Like, is it the same sort of system that you would use for Windows or Apple?
#82 Bill Ackman: Getting Back Up
- ▶ 1:06:58 Bill Ackman You know, the Google, Apple, uh, sort of app that you have on your phone, you know, that combined with testing, you know, hopefully we can start going back to a more normal life.
- ▶ 1:19:18 Bill Ackman And then in the asset side of the insurance company are really the, you know, the equities that you read about, you know, Apple and so on.
#81 Jason Calacanis: Intelligent Risk
- ▶ 27:56 Jason Calacanis Or the thousand companies that tried to compete against Apple, right, on the smartphone space?
- ▶ 44:59 Jason Calacanis If a company is storing a bunch of capital and paying you a dividend, that signals to us that you are not a bold and ambitious founder, and this is one of the big problems I have with Apple and Tim Cook, which, who I don't think should be…
- ▶ 58:48 Jason Calacanis And the same thing was true of Apple. 4 times in the scene
#78 Balaji Srinivasan: Exploring COVID-19
- ▶ 28:11 Shane Parrish Are we going to a world where, you know, you can have a company issued or a ring or Apple phone and they basically say, don't go into the office today because we predict that you're likely contagious.
#77 Mike Maples: Living in the Future
- ▶ 1:03:22 Mike Maples Jr. Whereas like Wozniak, his original design for the Apple II was just poetry and electronics, particularly when you compare it with what was there in the day.
- ▶ 1:07:18 Mike Maples Jr. They recruit Reid Hoffman, who'd been at eWorld at Apple, which was a failed initiative.
#73 Steven Strogatz: Exploring Curiosities
- ▶ 52:19 Shane Parrish So I plug my phone into my car, turn on Apple CarPlay, get directions.
#67 Jim Collins: Keeping the Flywheel in Motion
- ▶ 5:01 Jim Collins You founded, co-founded Apple. 4 times in the scene
- ▶ 10:53 Jim Collins And he actually called me, ah, a couple of times in his very late years, and we're talking about the future of Apple. 2 times in the scene
- ▶ 1:55:33 Jim Collins You got Apple's got 6 times in the scene
- ▶ 2:04:20 Jim Collins Uh, we've, we've talked about, uh, you know, Apple.
#63 Hugh Howey: Winning at the Self-publishing Game
- ▶ 30:08 Hugh Howey We'll learn to trust them like the way, um, we trusted, uh, Apple's operating system over Windows. 2 times in the scene
- ▶ 1:12:44 Hugh Howey This like was consumed the publishing world for a couple of years and led to an antitrust, uh, suit against Apple that, uh, Apple lost and the publishers that could colluded with Apple lost as well and had to basically, um, uh, yeah,… 3 times in the scene
#61 Jonathan Haidt: When Good Intentions Go Bad
- ▶ 20:45 Jonathan Haidt And actually, the Apple controls are very good for that.
Gabriel Weinberg: Practical Steps to Safeguard Your Data and Identity Online
- ▶ 18:51 Shane Parrish Do you think that like Apple strategy is to be more privacy focused? 6 times in the scene
- ▶ 30:39 Gabriel Weinberg I do think that end-to-end encryption, which is kind of what you're talking about, like, built into iMessage now, uh, that was the Apple FBI case, um, you should be able, I should be able to send you a text message and no one should be… 5 times in the scene
- ▶ 1:22:46 Gabriel Weinberg Another mental model we use really heavily at DuckDuckGo, it could be in the top five, is a directly responsible individual, DRI, which we, um, really took from Apple, which is that, but really expanded it, which is that every task, every…
#56 Daniel Gross: Catalyzing Success
- ▶ 14:56 Daniel Gross As an Orthodox Jew, leading a very different life from the one I'm leading now, and I had no idea that, you know, flash forward a couple years, I would have started a company, a company would have gotten acquired by Apple, and be, you…
- ▶ 22:55 Daniel Gross What they actually, I think would be the benefit of doing is, is doing one thing Apple was, is legendary at, which is saying, let's, let's take a break from the current metrics.
- ▶ 23:48 Shane Parrish As you were saying that the comparison between Google and Apple were used to work and how they go about solving business problems, what happens when those people compete? 6 times in the scene
- ▶ 26:47 Daniel Gross Um, and so Apple Maps, uh, will always be, I think, second to Google Maps in its agility, and then the Pixel will always be in second place to whatever beauty they come up with for the next iPhone.
- ▶ 28:52 Daniel Gross Um, so if I had to pick, I'd actually be much more optimistic about Apple merely because, um, 6 times in the scene
- ▶ 38:47 Daniel Gross Um, but while I was at Apple, this was before the whole Cambridge Analytica Facebook debacle, um, I noticed this very strong organizational tilt towards privacy, towards customer and user privacy. 3 times in the scene
- ▶ 41:09 Shane Parrish Uh, and so if you're Apple and you, you have hundreds of billions of dollars in the bank, you can take a stance, uh, and let it play out over time again to your timescale thing. 3 times in the scene
#50 Josh Wolfe: Inventing the Future
- ▶ 39:19 Josh Wolfe Three and a half years ago, I'm wearing an iWatch right now, constant physical contact with my skin with no barrier.
- ▶ 45:22 Josh Wolfe If you look at the new Apple headquarters, it's a giant circle. 3 times in the scene
#40 Ben Thompson: Thriving in a Digital World
- ▶ 3:58 Ben Thompson Not just, not just Google or Apple or, or Facebook.
- ▶ 4:03 Shane Parrish I mean, you worked at Microsoft, you worked at Apple, you worked at Automatic. 2 times in the scene
- ▶ 8:14 Ben Thompson I got this opportunity at Apple to work at Apple University, which was, you know, a fantastic experience.
- ▶ 1:05:54 Ben Thompson The business model was either you own the device and sell the device like Apple did, or you, you give the, you give the, the software for free, building this massive sort of network effect,
- ▶ 1:22:25 Shane Parrish Well, it seems like everything that's new, even like Apple Pay, I mean, it's run on the back end of existing kind of credit card companies or platforms. 3 times in the scene
- ▶ 1:22:34 Ben Thompson Yeah, I mean, and you can sketch out a scenario where in the long run, if enough people use Apple Pay, then Apple Pay could, you know, Apple could do something to switch out the back end. 9 times in the scene
- ▶ 1:35:44 Ben Thompson That's why Apple succeeded.
#37 Annie Duke: Getting Better by Being Wrong
- ▶ 1:01:48 Annie Duke How could IBM possibly ever get crushed by Apple? 4 times in the scene
#34 Amelia Boone: Learning How to Suffer
- ▶ 1:10 Shane Parrish Amelia Boone is here, and she's one of the most decorated athletes in the ultra-competitive and somewhat superhuman Spartan and Tough Mudder races, twenty-four-hour races, hundred miles of running, and when she's not doing that, she's a…
- ▶ 39:39 Amelia Boone Um, I was probably the only person upset when Apple discontinued the shuffles, uh, because everyone's like, who uses a shuffle anymore?
#33 Dan Ariely: The Truth About Lies
- ▶ 5:56 Dan Ariely Let's think on spending side and credit cards and Apple Pay and Android Pay are designed to get us to spend more and think less.
#32 Patrick Collison: Earning Your Stripes
- ▶ 39:56 Patrick Collison You know, we are, I am, we are far from being, uh, the, the Apples or the Berkshires or whoever, you know, a multi-decade sort of track record of making good bets.
- ▶ 57:48 Patrick Collison The Economist and Apple have extraordinarily high standards for themselves.
- ▶ 1:40:06 Patrick Collison Um, Facebook, Google, Apple, Intel, um, you know, they're all based in a, um, you know, a fairly small number of square miles, right?
#27 Chris Voss: The Art of Letting Other People Have Your Way
- ▶ 34:23 unnamed speaker But let's say, let's, if we go out, you know, when, when was, uh, when was Apple started? 2 times in the scene
#23 Ray Dalio: Life Lessons from a Self-Made Billionaire
- ▶ 43:28 Shane Parrish Are any of the tools connected to biometrics, like an Apple Watch for heart rate and stuff like that, or?
Rory Sutherland: The Psychology of Advertising
- ▶ 5:07 Rory Sutherland I mean, if you take, if you take a very extreme case, purists in the tech industry kind of hated Steve Jobs, because they look at Apple products and say, well, look, if you look at the objective measures of clock speed or process of power,…
#18 Naval Ravikant: The Angel Philosopher
- ▶ 1:44:57 Naval Ravikant He took a dollar salary from Apple. 2 times in the scene
#15 Samuel Arbesman: Future-Proof Your Knowledge
- ▶ 42:00 Sam Arbesman Um, like an Apple genius who can fix it or can understand it.
#7 Venkatesh Rao: The Three Types of Decision Makers
- ▶ 47:40 Venkatesh Rao What does it mean to be a citizen of, say, the Amazon ecosystem, or the Google ecosystem, or an app developer for Apple, or a driver for Lyft or Uber?
#5 Chris Dixon: The State of Venture Capital
- ▶ 4:54 Chris Dixon And there were firms kind of around, it was, it all happened in Silicon Valley around, you know, the rise of firms like Intel, um, Apple, um, you know, those kinds of things, Microsoft, um, 2 times in the scene
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