Starbucks, every mention

153 scenes, the whole family · ← back to Starbucks

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every year anyone Guy Raz 170Howard Schultz 48Vicky Tsai 12Scott Svenson 9Justin Gold 7Whitney Wolfe Herd 6Oliver Kharraz 5Ally Svenson 5Alexa von Tobel 5Rosanna Pansino 4

Verbatim, from the transcripts: the passages where Starbucks comes up

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Serena & Lily: Serena Dugan and Lily Kanter. They Built a $20M Brand—Then One Investor Almost Destroyed It Aug 3, 2026 · 2 mentions

  • ▶ 50:07 Lily Kanter In fact, Maveron, who was, you know, came from the money of Starbucks, they told us that if Starbucks had walked in their door right now, they wouldn't fund them. 2 times in the scene

Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter. May 25, 2026 · 7 mentions

  • ▶ 1:03:36 Justin Gold The first thing that happened was we got into Starbucks. 4 times in the scene
  • ▶ 1:03:41 Justin Gold And they put us into a bistro box, which is, we're still there.
  • ▶ 1:05:09 Justin Gold So, so, so 2010, I'll just set this, to set the stage, we're in Starbucks nationally, right?
  • ▶ 1:07:54 Justin Gold We now had a national brand, and we were in Starbucks, and people were like, ok, this squeezeback's a real thing.

Advice Line with Jonah Peretti of Buzzfeed May 7, 2026 · 1 mention

  • ▶ 34:12 Guy Raz You open up the muffin and you show people what it looks like inside and why you can deliver, like you just mentioned, why you are able to deliver more nutrients, as you argue, in the form of a muffin, an easily consumable product than,…

Shep and Ian Murray: Vineyard Vines. A Stale Product Transforms into a Lifestyle Brand. Apr 27, 2026 · 1 mention

  • ▶ 18:25 Ian Murray And then on larger scale, you had people like Howard Schultz revolutionizing getting a cup of coffee at Starbucks, David Nealman at JetBlue, um, Pike's Place Fish Market, where they made, you know, throwing fish fun.

KIND bars: Daniel Lubetzky. From peace in the Middle East to a $5 billion snack bar Apr 20, 2026 · 8 mentions

  • ▶ 49:33 Guy Raz One of the things that is interesting to me is you were, from what I read, like, just obsessed with getting these in Starbucks, which makes sense because Starbucks has not that many products available to buy, but they're right there as… 8 times in the scene

La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti. A Brotherhood Built on Coffee (2020) Jan 12, 2026 · 7 mentions

  • ▶ 3:46 Guy Raz Then, in the 19 seventies and eighties, places like Pete's Coffee and later Starbucks introduced Americans to the second wave, coffee with a more sophisticated flavor profile and European-style drinks like espressos and lattes.
  • ▶ 8:45 Guy Raz I guess at the time, this is, this is Seattle before, like, Sub Pop and Starbucks and Microsoft. 3 times in the scene
  • ▶ 21:43 Todd Carmichael Coffee in America was just dedicated to, you know, fast-to-go business, Starbucks style.
  • ▶ 34:41 Guy Raz And in, in 1994, right, even though Starbucks was starting to kind of grow, it was in San Francisco and Los Angeles and, and, and people were sort of starting to develop a taste for that Starbucks darker roast, which a lot of people for a… 2 times in the scene

SkinnyDipped: Breezy and Val Griffith. The Flourishing Snack Company That Almost Failed Dec 29, 2025 · 2 mentions

  • ▶ 15:17 Val Griffith We couldn't find these delicious, better for you kinds of snacks, and so I can remember that we would go into Starbucks, and we would look at the, you know, at the, at the pastry case.
  • ▶ 1:17:21 Guy Raz When you think about, ah, about where you got to now, 10 years on, more, and you've got a great product and brand, and people know it, and it's visible, it's a Starbucks, and here you are, over a hundred million dollars in sales.

Advice Line with Todd Graves of Raising Cane's Dec 25, 2025 · 2 mentions

  • ▶ 9:30 Guy Raz So, do you know, many years ago, we, we had Howard Schultz on the show, and then I went out to Seattle to the roastery there with him, and he gave me, this is like 10 years ago, he gave me a whiskey-flavored Starbucks coffee. 2 times in the scene

Khan Academy: Sal Khan. From Tutoring His Cousins to Teaching the World For Free (September 2020) Dec 8, 2025 · 1 mention

Madison Reed: Amy Errett Aug 18, 2025 · 2 mentions

  • ▶ 17:47 Amy Errett I learned that this thing inside of me, which is mission-based and values-based, was an important factor in whatever I did next, and so he validated that that could be true and be, have success through that, and I had the good fortune of… 2 times in the scene

Crumbl: Jason McGowan Aug 11, 2025 · 3 mentions

  • ▶ 3:34 Guy Raz In fact, Crumble Cookies has more followers on the platform than Starbucks, Domino's, and Taco Bell combined.
  • ▶ 51:57 Guy Raz Let's talk about TikTok, because you really figured out how to get virality, like massive, I think you've got ten million TikTok followers in your channel, more than Starbucks, right, for example. 2 times in the scene

Torchy's Tacos: Mike Rypka Jul 28, 2025 · 1 mention

  • ▶ 52:31 Mike Rypka Starbucks has the siren, and so on and so forth, and so we were like, well, what, what is that for Torchy's, and we talked about pitchforks, and this, and that, and

Talenti: Josh Hochschuler Jun 30, 2025 · 1 mention

  • ▶ 1:41 Guy Raz Now, you might quibble with the idea that Starbucks is like a sidewalk cafe in Milan, but it did change the way Americans drink coffee.

Advice Line with Perry Chen of Kickstarter Jun 12, 2025 · 1 mention

  • ▶ 34:00 Joe Fontana It's not like a Starbucks or Dunkin' Donuts where you're bouncing into them.

Perfect Snacks: Bill and Leigh Keith Jun 9, 2025 · 8 mentions

  • ▶ 25:42 Guy Raz When we come back in just a moment, how the family gets rescued by its own recipe for peanut butter bars, and how those bars eventually find their way into Whole Foods, Starbucks, and beyond.
  • ▶ 1:02:35 Guy Raz And, and, and you guys were in Starbucks, which I think was kind of a pioneer in, in that, in the refrigerator section. 7 times in the scene

Tecovas: Paul Hedrick May 19, 2025 · 2 mentions

Advice Line with Travis Boersma of Dutch Bros Feb 13, 2025 · 2 mentions

  • ▶ 25:12 Travis Boersma There's so many things you can take away from a Chick-fil-A, a Costco, a Starbucks for that matter, a Dutch Bros.
  • ▶ 33:57 Travis Boersma And so we had to educate people on it a lot, but it got its own momentum and certainly Starbucks helped everybody with that.

Advice Line with Joe Gebbia of Airbnb Jan 30, 2025 · 1 mention

  • ▶ 30:17 Guy Raz He's making, so, so in terms of, of fundraising, I mean, look, the reality is everybody has a network, even if you think you don't, and it's, it's, you know, the person that, that you see at Starbucks, or, um, you know, a friend of a…

Advice Line with Jack Conte of Patreon Jan 16, 2025 · 1 mention

  • ▶ 18:14 Zach Parsons Like, if we think about trying to compete with Onyx, um, that's, that's pretty daunting, you know, or, or Blue Bottle or, or Starbucks, you know, name the coffee brand.

Advice Line with Norma Kamali of Norma Kamali Nov 28, 2024 · 4 mentions

  • ▶ 17:15 Guy Raz You know, there's an episode of the show we did, ah, maybe a year or two ago, on Mod Pizza, and actually the founders were on the advice line a couple months ago, and what's cool, you should listen to that episode, because their first… 2 times in the scene
  • ▶ 27:24 Guy Raz They get a cup of coffee at Starbucks, and they walk down the street with it. 2 times in the scene

Advice Line with Chris Ruder of Spikeball Nov 21, 2024 · 1 mention

  • ▶ 15:51 Jimmy Davidson Like I see Starbucks as the corporate locations, whereas I see, you know, Chick-fil-A, uh, you know, lets an owner own a single location, like you just said, guy.

BARK: Matt Meeker Nov 4, 2024 · 1 mention

  • ▶ 13:56 Matt Meeker We started with a couple hundred topics, and then we would tell people, it's seven p.m. at that Starbucks.

Advice Line with Lara Merriken of LÄRABAR Oct 17, 2024 · 1 mention

  • ▶ 31:20 Lara Merriken They know they go to, say, Starbucks to get their coffee or the coffee shop, but what, what are you offering that's different than that?

Advice Line: Reaching New Customers Oct 3, 2024 · 1 mention

  • ▶ 11:57 Guy Raz And when they were first on the show, they told the story of how they brought pizza to the fast casual industry after selling their coffee company to Starbucks.

Advice Line with Vicky Tsai of Tatcha Sep 26, 2024 · 2 mentions

  • ▶ 1:33 Guy Raz You worked in corporate finance, you worked for Starbucks, um, but you kind of became disillusioned with that world after a while. 2 times in the scene

Advice Line with Scott and Ally Svenson of MOD Pizza Sep 5, 2024 · 3 mentions

  • ▶ 1:26 Guy Raz Fored with it, and they decided to start a coffee shop in London, which turned into a massive business called Seattle Coffee Company, which they sold to Starbucks, and then eventually came back to Seattle, where they're from, and started…
  • ▶ 37:55 Ally Svenson I might also suggest that you study, um, Starbucks and what they did years and years ago, uh, when people start, nobody knew anything about people knew they liked drinking Starbucks coffee, but nobody knew anything about ethical sourcing… 2 times in the scene

Advice Line with Jim Koch of Boston Beer Company Aug 8, 2024 · 1 mention

  • ▶ 33:39 Jim Koch Uh, and they had a Starbucks up there, and he bought a cup of coffee, and it was a dollar 99.

Advice Line with Brett Schulman of CAVA Jul 4, 2024 · 1 mention

  • ▶ 32:35 Guy Raz As you know, Sean, we've done a couple of coffee brands in the show, of course, Starbucks, and we've done La Cologne, and, uh, Dutch Bros Coffee, too, which is a big, big chain.

American Giant: Bayard Winthrop Jul 1, 2024 · 2 mentions

nutpods: Madeline Haydon May 13, 2024 · 1 mention

YouTube Creator and Cookbook Author: Rosanna Pansino Apr 22, 2024 · 4 mentions

Full body preventive health care with Andrew Lacy of Prenuvo Dec 7, 2023 · 1 mention

  • ▶ 38:34 Andrew Lacy That means that there's a facility down the road for you, just like there might be a Starbucks and you turn up, you get maybe a 10, 15 minute scan.

CAVA: Ted Xenohristos and Brett Schulman Nov 27, 2023 · 1 mention

  • ▶ 1:07:57 Guy Raz But, you know, yesterday I went to a Starbucks, and I just happened to, you know, get a coffee from somebody who just

When a robot cooks your lunch with Steve Ells of Chipotle and Kernel Nov 9, 2023 · 1 mention

  • ▶ 26:06 Guy Raz And actually, you can do the math, and you can figure it out, and say, you know, in a couple of years, not going to Starbucks, this thing's gonna pay itself off.

Love’s next chapter with Whitney Wolfe Herd of Bumble Oct 26, 2023 · 6 mentions

Solo Stove: Spencer and Jeff Jan Aug 14, 2023 · 3 mentions

  • ▶ 0:03 Spencer Jan We started putting out job postings, and one of the first girls we interviewed, we had, we, we told her to meet us at the Starbucks, uh, because we didn't even have an office, and we didn't even order anything.
  • ▶ 42:49 Guy Raz Spencer and Jeff start to hire a team out of a new open floor office, a metal table and chairs outside Starbucks.
  • ▶ 48:19 Spencer Jan Um, and one of the first girls we interviewed, we had, we, we told her to meet us at the Starbucks

MOD Pizza & Seattle Coffee Company: Scott and Ally Svenson Jul 24, 2023 · 43 mentions

  • ▶ 2:32 Guy Raz At the time, there was no Starbucks in London. 3 times in the scene
  • ▶ 10:26 Ally Svenson Starbucks-like coffee offering that I, that we were looking for, but we would have to make our own coffee, bring all the coffee back from the U.S., and that was, that went on for a while. 3 times in the scene
  • ▶ 12:31 Guy Raz Alright, so when did the two of you start to talk about, hey, maybe there's an opportunity here to open a, like a, a Starbucks-like coffee place. 4 times in the scene
  • ▶ 19:35 Guy Raz Where did you, I mean, you went to Starbucks in the U.S., and you saw what they were doing, and you loved it. 2 times in the scene
  • ▶ 22:53 Scott Svenson Theory because, you know, he could not imagine selling enough cups of coffee to not only pay the rent, but also pay very expensive labor in the UK and all the other cost of goods sold, and he just couldn't envision it because he had never…
  • ▶ 28:46 Scott Svenson Um, we had always talked about wanting to bring to London two things, the Starbucks-style coffee experience and a bit of home.
  • ▶ 31:36 Scott Svenson Starbucks at the time, to put in context, Starbucks food sales at the time were eight to 10% of sales, and ours were 25%. 5 times in the scene
  • ▶ 34:06 Guy Raz When we come back in just a moment, what happened when Starbucks did come to London, and how a van full of teens led Scott and Allie to think seriously about pizza?
  • ▶ 35:01 Guy Raz Ali and Scott are working round the clock on Seattle Coffee Company, and the business is booming, but they still have to figure out how to manage the company's growth and deal with the looming threat of Starbucks. 3 times in the scene
  • ▶ 37:54 Guy Raz I mean, imagine a certain point you thought, okay, this is going to be a global empire, but in the end, three years in, Starbucks offers you ninety million dollars, and you accept it. 8 times in the scene
  • ▶ 40:20 Guy Raz So all of your locations under that deal would become Starbucks. 9 times in the scene
  • ▶ 40:28 Guy Raz And eventually I think you were even the president of Starbucks Europe.
  • ▶ 44:20 Scott Svenson Yeah, so, um, one little thing that happened in between is, as we were leaving Starbucks, um, we got involved with helping to back an incredible couple and concept called Carluccio's, which is an Italian deli cafe concept that two…
  • ▶ 1:12:12 Scott Svenson All the advantages that come from being that market share leader over time, being the, the Starbucks of the category, the Chipotle of the category, the Panera of the category, as opposed to the second, third, and fourth brands in those…

Dutch Bros. Coffee: Travis Boersma Jun 26, 2023 · 3 mentions

  • ▶ 12:04 Guy Raz It's like before the sort of Starbucks kind of revolution happens.
  • ▶ 40:58 Guy Raz So, but like drive-through, I don't think there were drive-through Starbucks, I mean, there were drive-through McDonald's, you get coffee there, but
  • ▶ 1:14:12 Guy Raz That's like Starbucks level.

Chef and Restaurateur: Thomas Keller May 29, 2023 · 1 mention

  • ▶ 1:00:08 Guy Raz Whereas when we, you know, have Howard Schultz on, most people have had a cup of Starbucks, right?

Complexly: Hank and John Green Jan 16, 2023 · 3 mentions

  • ▶ 57:24 Hank and John Green I mean, I remember writing the book, I was at the Starbucks at 86th and ditch is where I wrote most of it, Starbucks in Indianapolis, and I would come into the Starbucks and I would write for three or four hours, and I would be crying, 3 times in the scene

Roku: Anthony Wood Nov 21, 2022 · 2 mentions

  • ▶ 1:16 Guy Raz So Starbucks is an obvious one, because even if you don't drink their espresso drinks, it's because of Starbucks' influence that you can get great espresso drinks almost anywhere in the United States. 2 times in the scene

Bluemercury: Marla and Barry Beck Oct 24, 2022 · 4 mentions

HIBT Lab! Wonder: Marc Lore Sep 22, 2022 · 1 mention

  • ▶ 22:25 Guy Raz Starbucks in the Bay Area, some of them are offering 20 bucks an hour.

Bonobos: Andy Dunn (2019) Apr 4, 2022 · 1 mention

  • ▶ 37:47 Andy Dunn And I drove to a Starbucks and sat down with, with someone who knew about the company and explained to him our growth and said, we definitely need some more money.

Headspace: Andy Puddicombe and Rich Pierson (2019) Jan 3, 2022 · 3 mentions

  • ▶ 0:58 Guy Raz I'm Guy Raz, and on today's show, how a Buddhist monk and a stressed-out marketing consultant sat down at a Starbucks and wound up launching Headspace, a meditation app that has millions of users around the world.
  • ▶ 28:21 Rich Pierson So we, there was a Starbucks that was over the road.
  • ▶ 34:32 Rich Pierson The very first idea, actually, that I think on the first or second time that we met in Starbucks, I said, you should put this on an app.

Back to the Roots: Nikhil Arora and Alejandro Velez Nov 8, 2021 · 1 mention

  • ▶ 46:18 Alejandro Velez 20 11 got a little bit more from waste collection because we were by then picking up from roughly 40 Pete's and Starbucks and local shops.

Title Nine: Missy Park Oct 18, 2021 · 1 mention

Stacy's Pita Chips: Stacy Madison (2019) Aug 9, 2021 · 1 mention

  • ▶ 23:08 Stacy Madison Oban pan, Dunkin Donuts, at the time Starbucks was coming into the world, you know, everybody wants those little spaces, and we realized we had to make a choice.

Numi Organic Tea: Reem Hassani and Ahmed Rahim Jul 5, 2021 · 5 mentions

  • ▶ 32:47 Guy Raz Like, you had Starbucks, which was a second wave, and then now you had, like, La Cologne and Stumptown and, and coffee was what people were excited about in the late nineties.
  • ▶ 41:31 Guy Raz And in that first year you, you launched, Starbucks bought 4 times in the scene

Live Episode! Clubhouse: Paul Davison and Rohan Seth May 6, 2021 · 1 mention

  • ▶ 16:22 Paul Davison Uh, you know, you could be standing in line at Starbucks and the person next to you could know your name and, and, you know, you could see the common connections you have.

Siete Family Foods: Miguel and Veronica Garza Mar 15, 2021 · 1 mention

Boxed: Chieh Huang Feb 22, 2021 · 1 mention

  • ▶ 25:07 Chieh Huang And then you come back in two hours, and you collect your money from that, or you, you make coffee, and, and in 15 minutes, you come back, and so instead of, like, growing crops, like you would in Farmville, you would do menial, kind of,…

How I Built Resilience: M. Night Shyamalan Feb 4, 2021 · 2 mentions

  • ▶ 7:20 Guy Raz Because who's going to say, oh, you're Howard Schultz at Starbucks. 2 times in the scene

Norma Kamali: Norma Kamali Feb 1, 2021 · 1 mention

  • ▶ 2:06 Guy Raz Think Dell Computers and Southwest Airlines, or even Starbucks and Burton Snowboards.

Kenneth Cole: Kenneth Cole Nov 16, 2020 · 1 mention

  • ▶ 54:44 Guy Raz It's like Howard Schultz came back to Starbucks after being away from it for so long.

Khan Academy: Sal Khan Sep 21, 2020 · 1 mention

How I Built Resilience (Special Edition): Guy Raz Sep 12, 2020 · 1 mention

  • ▶ 6:43 Guy Raz This was in 2008, and, um, on the first day of the class, we received a handout, and it was the story of how Starbucks was founded.

Zocdoc: Oliver Kharraz Aug 17, 2020 · 5 mentions

  • ▶ 14:07 Oliver Kharraz And then we'd go to Starbucks and we'll chat up strangers and say, hey, here's a five dollar gift card. 5 times in the scene

La Colombe Coffee Roasters: Todd Carmichael and J.P. Iberti Jul 20, 2020 · 7 mentions

  • ▶ 3:40 Guy Raz Then, in the 19 seventies and eighties, places like Pete's Coffee and later Starbucks introduced Americans to the second wave, coffee with a more sophisticated flavor profile and European-style drinks like espressos and lattes.
  • ▶ 8:39 Guy Raz I guess at the time, this is, this is Seattle before, like, Sub Pop, and Starbucks, and Microsoft, I mean, they were sort of there, but it's still, like, early eighties Seattle, totally different place than it is today. 3 times in the scene
  • ▶ 21:41 Todd Carmichael You know, fast to go business, Starbucks style.
  • ▶ 34:13 Guy Raz And in, in 1994, right, even though Starbucks was starting to kind of grow, it was in San Francisco and Los Angeles and, and, and people were sort of starting to develop a taste for that Starbucks darker roast, which a lot of people for a… 2 times in the scene

Tatcha: Vicky Tsai Jul 13, 2020 · 12 mentions

  • ▶ 13:56 Vicky Tsai Um, I had it from the summer of business school, so between those two years, so I had it my entire second year of business school, and then I had it two years after that when I graduated and I worked for Starbucks.
  • ▶ 14:13 Vicky Tsai My job was to launch Starbucks' consumer products business in China, and I was flying all the time through Japan. 8 times in the scene
  • ▶ 20:56 Guy Raz Did a part of you kind of regret leaving Starbucks at that point, or did a part of you think, like, God, what am I doing with my life? 2 times in the scene
  • ▶ 23:32 Vicky Tsai And so I called up my friend from Starbucks, Japan, and I asked her where to find these blotting papers.
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