Amazon, every mention

409 scenes, the whole family · ← back to Amazon

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every year anyone Guy Raz 470Marc Lore 14Natalie Gordon 13Eric Rukiski 12Reed Hastings 11Randy Hetrick 9Katlin Smith 9Francesca Thompson 9Marina Lido 8Kip Tindell 8

Verbatim, from the transcripts: the passages where Amazon comes up

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Advice Line with Kip Tindell of The Container Store Sep 10, 2026 · 3 mentions

  • ▶ 2:49 Kip Tindell Like a lot of entrepreneurs, we, you know, we struggled to find just the right people to sell to and all of that, but retail has also changed, you know, with the advent of Amazon and online, and so it's been interesting.
  • ▶ 3:34 Guy Raz Kip, you, you briefly mentioned this idea when you talked about Amazon, right?
  • ▶ 24:54 Guy Raz Um, you know, Amazon could crush them, but the secret of that, that business's success, as you'll hear in the episode, is customer service.

Advice Line with Ben Goodwin of Olipop Sep 3, 2026 · 1 mention

Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants Aug 17, 2026 · 2 mentions

  • ▶ 23:04 Guy Raz And selling it on Amazon, or?
  • ▶ 29:43 Laura Modi And I found it on Amazon, and I remember turning to my husband and saying, okay, honey, this book cost 217 dollars.

Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company. Jul 27, 2026 · 3 mentions

  • ▶ 2:14 Guy Raz Despite competition from retail giants like Amazon and Walmart, every customer who calls Sweetwater is assigned a dedicated sales engineer.
  • ▶ 39:04 Chuck Surack Really, the success of Amazon is what got people comfortable buying online.
  • ▶ 57:09 Guy Raz All right, so coming back to Sweetwater, um, during these years, right, e-commerce is taking off, right, like Amazon and Walmart got huge, right, online.

Advice Line with Kenneth Cole Jul 16, 2026 · 2 mentions

  • ▶ 7:17 Matt Jacobs So primarily launched e-commerce, a mix of DTC and Amazon, and have recently expanded our retail presence as well.
  • ▶ 13:00 Guy Raz And I think, I would think that right now you probably still want to bias towards just conversion, which is like Amazon searches and you're in Sprouts, so just selling through retailers.

Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough Jul 6, 2026 · 4 mentions

  • ▶ 16:28 Krishna Kaliannan Go out to Amazon, and get, uh, you know, kind of some alternative sweetener.
  • ▶ 35:40 Guy Raz I want to go back to the ingredients for a sec, because in, in that first year of making it yourself and going, you know, selling it, I mean, were, you were literally going to GNC and buying protein powder and, and, and ordering, you know,… 2 times in the scene
  • ▶ 52:11 Krishna Kaliannan And I basically moved into that building, bought a, uh, like a cot off Amazon, set it up in the office,

e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant Jun 29, 2026 · 3 mentions

Advice Line with Susan Griffin-Black of EO Products Jun 25, 2026 · 2 mentions

Advice Line with Shazi Visram of Happy Family Organics Jun 18, 2026 · 1 mention

  • ▶ 28:04 Shazi Visram I've, I'm almost thinking, you know, sort of launching it at Safeway, but selling it at Whole Foods and Amazon.

Advice Line with Christina Tosi of Milk Bar Jun 11, 2026 · 2 mentions

  • ▶ 34:55 Christy Clement We're in about 50 independent gift stores and coffee shops across the country, and we sell on Amazon. 2 times in the scene

Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019) Jun 8, 2026 · 2 mentions

  • ▶ 14:42 Guy Raz I mean, I would order books from Amazon.
  • ▶ 50:53 Tobias Lütke If you bought something online, and, uh, it wasn't on Amazon, and you liked the experience, it was Shopify.

Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter. May 25, 2026 · 2 mentions

  • ▶ 10:47 Guy Raz And so it's not like now where you can, you can literally go on Amazon now and buy powdered anything, you know, you can get powdered spinach and whatever you want, but I'm thinking 2001, like that's not so easy to get.
  • ▶ 41:47 Guy Raz The idea was, um, and, and this is a time, 2005, 2006, when you could walk into a Whole Foods, it's harder now, because it's, you know, it's owned by Amazon, but it, you could walk in and get the store manager, and they would, you could…

Advice Line: New Offerings, Bigger Markets May 14, 2026 · 2 mentions

  • ▶ 15:17 Guy Raz It's an amazing story of how he left his job as a TV executive, inspired by this new thing called podcasting, and built it into a hugely successful network that was acquired by Amazon.
  • ▶ 24:26 Guy Raz And, and also you start to get, like, if you go through Amazon as well, um,

Advice Line with Jonah Peretti of Buzzfeed May 7, 2026 · 2 mentions

  • ▶ 22:50 Andrew Bruce Yeah, so last year I was selling through my website at the beginning of the year and then, um, got on Amazon and closed out the year doing around 1.2 million dollars in sales. 2 times in the scene

iRobot: Colin Angle. How The Roomba Became a Household Icon Apr 13, 2026 · 13 mentions

  • ▶ 51:09 Colin Angle That idea that if I could only have a room but figured out where things were and what should happen and have a voice interface like Alexa, suddenly you have a new solution for the smart home.
  • ▶ 51:26 Colin Angle And really that was what, uh, led me to saying, hey, uh, iRobot and Amazon might have some pretty interesting synergies, and because Scuba hadn't succeeded, because Terra hadn't succeeded, then when Amazon started to be interested in… 2 times in the scene
  • ▶ 53:40 Guy Raz And this is going to lead to the, to the Amazon acquisition offer and also why it made sense. 10 times in the scene

Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP Apr 2, 2026 · 2 mentions

diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021) Mar 30, 2026 · 48 mentions

  • ▶ 1:38 Guy Raz I'm Guy Raz, and on the show today, how Mark Lorre took an idea guaranteed to lose him money selling diapers online, built an e-commerce giant, sold it to Amazon, and then went head-to-head with them by building an even bigger business,… 4 times in the scene
  • ▶ 26:30 Marc Lore Not even Amazon at the time.
  • ▶ 42:11 Guy Raz Now we're going to get into the chapter of your life where you begin to encounter Amazon. 19 times in the scene
  • ▶ 46:29 Marc Lore Yeah, now you just sparked my memory, but, uh, that's when they told us that they were launching Amazon Mom, which was a program designed to get moms into their membership program, and it was really driven by diapers.
  • ▶ 48:22 Guy Raz So you, you sell it to Amazon. 7 times in the scene
  • ▶ 51:45 Guy Raz When we come back in just a moment, how Mark took the hard lessons he learned from competing against Amazon the first time and decided to launch yet another business, this time with an even bigger e-commerce idea.
  • ▶ 52:20 Guy Raz So Mark is running Quidzy at Amazon, but it's not a super happy period in his life. 9 times in the scene
  • ▶ 1:00:40 Marc Lore It was going up against Amazon. 2 times in the scene
  • ▶ 1:04:59 Marc Lore Now I wanted to give Doug, Walmart, and their board the very best I've got because it was very different than the Amazon experience. 4 times in the scene

Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge Mar 16, 2026 · 1 mention

  • ▶ 1:22:52 Aaron Krause They literally made a scrub daddy box, but they put cheap, you know, Chinese sponges inside of it, and they were passing it off all over Amazon as if it was ours.

Advice Line with Hernan Lopez of Wondery Mar 12, 2026 · 3 mentions

  • ▶ 1:20 Guy Raz And soon after, uh, Wondery became the target of, of interest from acquirers and was eventually acquired by Amazon. 2 times in the scene
  • ▶ 17:44 Guy Raz I mean, I would think that, you know, and you know this having worked with Amazon and on like a, a product like this, right?

Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company Feb 23, 2026 · 21 mentions

  • ▶ 54:54 Jim McKelvey And I remember one guy telling me, oh, Amazon's gonna attack you? 4 times in the scene
  • ▶ 54:58 Jim McKelvey Don't worry, I'm on the board of Amazon, and I developed Amazon Prime, and we can get them to leave you alone.
  • ▶ 1:03:18 Guy Raz Um, all right, so you are on the board, and Square is really growing, and then, 2014, Amazon decides to get into this game. 16 times in the scene

Advice Line with Pete Maldonado and Rashid Ali of Chomps Feb 19, 2026 · 1 mention

Advice Line with Julia Hartz of Eventbrite Feb 12, 2026 · 1 mention

  • ▶ 26:00 Guy Raz You can spend a hundred bucks on Amazon with a mic and, and, you know, and, and headphones, and you can start a podcast and upload it for free, and you can put it on Apple and Spotify.

Netflix: Reed Hastings. “We’re Not a Family.” The Provocative Idea That Helped Build a Streaming Giant Feb 9, 2026 · 12 mentions

  • ▶ 21:52 Reed Hastings Amazon had gotten public. 4 times in the scene
  • ▶ 32:36 Reed Hastings Because I was living an e-commerce life, you know, buying a lot of things on Amazon.
  • ▶ 44:31 Reed Hastings Uh, yeah, we had a similar thing with Amazon, but I think it was earlier. 2 times in the scene
  • ▶ 48:07 Reed Hastings Um, they had a big competition with Amazon. 3 times in the scene
  • ▶ 50:53 Reed Hastings And, uh, just before then, um, we got in a head of marketing, uh, Leslie Kilgore, uh, who was out of Amazon, but before that was Procter & Gamble and, you know, uh, central casting for marketing.
  • ▶ 1:13:33 Guy Raz I mean, over time, you know, there's, we mentioned Hulu, and then Disney gets into this, and HBO, and Paramount and Apple, and Amazon.

Advice Line with Jon Stein of Betterment Feb 5, 2026 · 1 mention

  • ▶ 39:26 Guy Raz I think it's bigger than Amazon when it comes to pet supplies in the U.S.

Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon Jan 26, 2026 · 1 mention

  • ▶ 52:18 Guy Raz I know you're going to say that, but if I don't know anything about guitars, I'm like, hey, I can just get this off Amazon for 80 bucks.

Advice Line: Tapping AI as a Resource for Your Business Jan 1, 2026 · 6 mentions

  • ▶ 4:07 Guy Raz Tell me a little bit about, and I'm, and are you mainly selling online and through Amazon and retailers? 2 times in the scene
  • ▶ 17:58 Valerie Abenroth Realized that since nobody knew who we were, um, we weren't getting many sales on our website, and once we got started on Amazon, which was about June of twenty-twenty-four, we just moved all our sales there for simplicity and sales tax… 4 times in the scene

Advice Line with Todd Graves of Raising Cane's Dec 25, 2025 · 1 mention

  • ▶ 11:06 Evan Sledge And, uh, yeah, we got, we had 320 bucks as a group from the class and we bought green beans off of Amazon and, and aged it and, and luckily people around school bought it.

Exploding Kittens: Elan Lee. How cat-themed Russian Roulette changed game night forever Dec 22, 2025 · 4 mentions

  • ▶ 48:01 Elan Lee So we, um, contacted a bunch of retailers, uh, the Targets and the Walmarts and the Amazons of the world, and said, like, look, we've got this thing. 3 times in the scene
  • ▶ 1:16:46 Guy Raz Is it Amazon?

93 Rejections, One Revolution: How Indiegogo Changed Crowdfunding Forever Dec 15, 2025 · 1 mention

  • ▶ 41:09 Slava Rubin We just started with film because trying to take a, you know, page out of the playbook of Amazon, you know, starting with books only and then expanding to other stuff.

Advice Line with Scott Tannen of Boll & Branch and Jamie Siminoff of Ring Dec 11, 2025 · 4 mentions

  • ▶ 1:05 Guy Raz You built the incredible Ring Doorbell, which is now an entire home security system that you sold to Amazon, and now you are back running it.
  • ▶ 19:38 Eric Alexson Both the website and we most recently have launched on Amazon for the retail aspect, which leads me to my question to you. 2 times in the scene
  • ▶ 31:22 Chris McElroy And then, of course, we have our own Amazon and, uh, direct-to-consumer channel.

Hydro Flask: Travis Rosbach. How a thirsty surfer changed the water bottle industry Nov 24, 2025 · 1 mention

  • ▶ 41:44 Guy Raz And I think it's changed now that Amazon owns it, but Whole Foods, like stores, had a lot of autonomy to do that.

Advice Line with Anthony Casalena of Squarespace Nov 20, 2025 · 2 mentions

  • ▶ 19:16 Stacey Bernstein So we're DTC, Amazon, and we're in about a hundred plus retail locations across the country, including Air One, um, a few, um, resorts, and, and we're, we're really kind of actually testing these channels and see where we live best. 2 times in the scene

Advice Line with Chet Pipkin of Belkin International Nov 13, 2025 · 2 mentions

  • ▶ 9:01 Daniel Moll Yeah, we're mostly online today, we're also on Amazon, and then we're getting into some retail stores, and we're also carried by a few hotels and Airbnbs as well.
  • ▶ 34:14 Ryan Hellriegel We sell on Amazon and our website, primarily.

Advice Line with Tariq Farid of Edible Arrangements Nov 6, 2025 · 1 mention

  • ▶ 7:53 Jake DeLeon Yeah, we're, we're available nationwide in select stores, Walmart, Whole Foods, uh, Kroger, Meijer, um, and, and, uh, some other independents as well, and as, as you mentioned, Guy, we're available online on Amazon and our own…

Babylist: Natalie Gordon. How a new mom used nap time to build a $500M business. Nov 3, 2025 · 17 mentions

  • ▶ 2:53 Guy Raz In the early 2000, she landed her first job at Amazon, just as the company was at a critical turning point. 2 times in the scene
  • ▶ 3:00 Natalie Gordon It was a really great time to be at Amazon. 8 times in the scene
  • ▶ 3:03 Natalie Gordon I really was part of the founding team for Amazon Fresh. 2 times in the scene
  • ▶ 6:03 Natalie Gordon And I started feeling really excited that I wanted to build something, and my actual framing for it was, I went to college for four years, I worked at Amazon for four years, and like, I don't actually know how to build an app or a website… 2 times in the scene
  • ▶ 16:49 Natalie Gordon Most baby registries were single store registries, and so you could only add items from Babies R Us, and then you'd have a second registry for Amazon.com.
  • ▶ 47:35 Guy Raz I, I wonder how you were getting, I mean, the, the sort of the affiliate programs with Amazon and Target and others, that's, you just kind of plug that in, but then you started to work directly with smaller vendors, right, that, that maybe… 2 times in the scene

Advice Line with Niraj Shah of Wayfair Oct 30, 2025 · 5 mentions

  • ▶ 4:40 Niraj Shah And so then all of a sudden we have the specialist benefit versus the Amazons and the Walmarts of the world, and we have the scale benefit versus the upstarts who maybe are focused on the same exact market as us, but they don't have the…
  • ▶ 10:04 Valerie Zweig We hit sort of, uh, mid-Atlantic Whole Foods stores and Amazon, and it is, it is an interesting, you know, reading a lot of the Amazon reviews and feedback, you know, you start to sort of pick up things, and it's like, okay, our initial… 2 times in the scene
  • ▶ 18:51 Bree Van Leeuwen Yeah, we're all, we're all on our website, and we also sell on Amazon as well. 2 times in the scene

Nuts.com: Jeff Braverman. From Corner Store to Snacktime Powerhouse Oct 27, 2025 · 5 mentions

  • ▶ 47:29 Jeff Braverman I'll say we, but more me had just the foresight that like this Amazon centric world is going to do a great job at intermediating your relationship with the brand. 4 times in the scene
  • ▶ 50:37 Jeff Braverman And obviously you pay for Prime, but people obviously forget that.

Advice Line with John Zimmer of Lyft Oct 23, 2025 · 4 mentions

  • ▶ 13:51 John Zimmer But, uh, to understand those basic economics, I think, you know, in the, in the way you asked the question, I don't know that you need to set up the warehousing yourself, you know, whether you think about using someone, uh, either like a… 2 times in the scene
  • ▶ 25:03 John Zimmer I've, I have a friend in New York and I don't know if we can follow up after, but I can provide maybe their contact information who has really specialized in finding people that are selling on Amazon or direct to consumer, because it does…
  • ▶ 33:25 Kobe Goodwin I bought a kilo of beans off of Amazon.

Pressbox and Tide Cleaners: Vijen Patel. The $1.99 Gamble That Built a National Brand Oct 6, 2025 · 1 mention

  • ▶ 20:43 Guy Raz Like, I'm imagining an Amazon locker today that's digital, and you know, but this is 2013.

Craigslist: Craig Newmark — The Forrest Gump of the Internet Sep 29, 2025 · 1 mention

  • ▶ 56:42 Craig Newmark Um, frankly, my wife is still telling me that I could do, I should do better than buying 15 dollar Henleys from Amazon.

Advice Line with Randy Hetrick of TRX Sep 25, 2025 · 2 mentions

  • ▶ 6:17 Guy Raz If you were today, I mean, you are doing it right with your new company, but if you were to, to introduce a new product into the market today, what do you think you would do differently in order to break through all the noise and the…
  • ▶ 14:28 Randy Hetrick And we obviously do a lot on Amazon, but what I was going to, to mention to page was that very, very early at about the same point in, in our evolution.

Poppi: Allison and Stephen Ellsworth. From Farmers Market Vinegar Drink to $2B Soda Sensation Sep 22, 2025 · 8 mentions

  • ▶ 48:50 Allison Ellsworth It just had escalated really quickly within COVID, and we were so thankful that we had loaded in a ton of product into Amazon. 8 times in the scene

Advice Line with Bobbi Brown of Jones Road Beauty Sep 18, 2025 · 1 mention

Nirav Tolia: Nextdoor. How neighborhood chatter went global Sep 15, 2025 · 1 mention

Carlton Calvin: Razor. The wild rise, collapse, and reinvention of a mobile toy empire. Sep 8, 2025 · 6 mentions

  • ▶ 38:00 Carlton Calvin I, I mean, I clearly like any number of people, I had my relationships with Toys R Us and Walmart and Amazon and not Amazon, uh, Target, you know, all the players 2 times in the scene
  • ▶ 1:04:06 Guy Raz When, when did that start to shift to Amazon and to online? 3 times in the scene
  • ▶ 1:12:45 Guy Raz You can still buy them on Amazon, and you can find the slammers with the scorpions inside on eBay.

Advice Line with Isaac Larian of MGA Entertainment Jul 31, 2025 · 1 mention

  • ▶ 9:05 Guy Raz No, we sell them at, you know, through Amazon and, and at,

WHOOP: Will Ahmed Jul 21, 2025 · 8 mentions

  • ▶ 1:51 Guy Raz Brands like Nike and Under Armour and Amazon and Apple.
  • ▶ 48:34 Guy Raz When we come back in just a moment, Whoop changes its business model, and another massive company enters the wearables market, Amazon.
  • ▶ 53:10 Guy Raz Um, but one, one interesting thing happens that year, which is your approach by Amazon. 3 times in the scene
  • ▶ 57:03 Guy Raz All right, I want to turn back to the Amazon story, because they, they were sort of toying with the idea of investing, and they decided not to, and that goes away, and you know, you keep working on
  • ▶ 58:26 Will Ahmed And by the way, it was so egregious that one of the lead, the lead product manager from Amazon, when it came out, posted on Twitter, whoop, there it is announcing the new Amazon Halo. 2 times in the scene
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