Amazon, every mention
58 scenes (2026), the whole family · ← back to Amazon
tap a year for its mentions
every year 2026 anyone Guy Raz 470Marc Lore 14Natalie Gordon 13Eric Rukiski 12Reed Hastings 11Randy Hetrick 9Katlin Smith 9Francesca Thompson 9Marina Lido 8Kip Tindell 8
Verbatim, from the transcripts: the passages where Amazon comes up
Advice Line with Kip Tindell of The Container Store
- ▶ 2:49 Kip Tindell Like a lot of entrepreneurs, we, you know, we struggled to find just the right people to sell to and all of that, but retail has also changed, you know, with the advent of Amazon and online, and so it's been interesting.
- ▶ 3:34 Guy Raz Kip, you, you briefly mentioned this idea when you talked about Amazon, right?
- ▶ 24:54 Guy Raz Um, you know, Amazon could crush them, but the secret of that, that business's success, as you'll hear in the episode, is customer service.
Advice Line with Ben Goodwin of Olipop
- ▶ 9:41 Darren Alpert All wholesale, no DTC, no Amazon.
Bobbie: Laura Modi. How a Baby Formula Startup Took Market Share From Two Industry Giants
- ▶ 23:04 Guy Raz And selling it on Amazon, or?
- ▶ 29:43 Laura Modi And I found it on Amazon, and I remember turning to my husband and saying, okay, honey, this book cost 217 dollars.
Sweetwater: Chuck Surack. How a Customer Service Strategy Built a Billion Dollar Online Pro Audio and Music Company.
- ▶ 2:14 Guy Raz Despite competition from retail giants like Amazon and Walmart, every customer who calls Sweetwater is assigned a dedicated sales engineer.
- ▶ 39:04 Chuck Surack Really, the success of Amazon is what got people comfortable buying online.
- ▶ 57:09 Guy Raz All right, so coming back to Sweetwater, um, during these years, right, e-commerce is taking off, right, like Amazon and Walmart got huge, right, online.
Advice Line with Kenneth Cole
- ▶ 7:17 Matt Jacobs So primarily launched e-commerce, a mix of DTC and Amazon, and have recently expanded our retail presence as well.
- ▶ 13:00 Guy Raz And I think, I would think that right now you probably still want to bias towards just conversion, which is like Amazon searches and you're in Sprouts, so just selling through retailers.
Catalina Crunch: Krishna Kaliannan. From Homemade Keto Cocoa Puffs to Breakfast Aisle Breakthrough
- ▶ 16:28 Krishna Kaliannan Go out to Amazon, and get, uh, you know, kind of some alternative sweetener.
- ▶ 35:40 Guy Raz I want to go back to the ingredients for a sec, because in, in that first year of making it yourself and going, you know, selling it, I mean, were, you were literally going to GNC and buying protein powder and, and, and ordering, you know,… 2 times in the scene
- ▶ 52:11 Krishna Kaliannan And I basically moved into that building, bought a, uh, like a cot off Amazon, set it up in the office,
e.l.f. Cosmetics: Joey Shamah. The Dollar Store Formula That Built a Cosmetics Giant
- ▶ 22:51 Joey Shamah It was like us and Amazon at the time.
- ▶ 1:07:46 Joey Shamah We sell to Target and Walmart and Amazon.
- ▶ 1:09:50 Joey Shamah And now we are growing the business very nicely, both online and on Amazon.
Advice Line with Susan Griffin-Black of EO Products
- ▶ 8:33 Dr. Ruchi Gupta And then we also sell on Amazon. 2 times in the scene
Advice Line with Shazi Visram of Happy Family Organics
- ▶ 28:04 Shazi Visram I've, I'm almost thinking, you know, sort of launching it at Safeway, but selling it at Whole Foods and Amazon.
Advice Line with Christina Tosi of Milk Bar
- ▶ 34:55 Christy Clement We're in about 50 independent gift stores and coffee shops across the country, and we sell on Amazon. 2 times in the scene
Shopify: Tobias Lütke. How a snowboarder built a $150 billion business (2019)
- ▶ 14:42 Guy Raz I mean, I would order books from Amazon.
- ▶ 50:53 Tobias Lütke If you bought something online, and, uh, it wasn't on Amazon, and you liked the experience, it was Shopify.
Justin’s Nut Butter: Justin Gold. He Was Waiting Tables, Then...He Reinvented Peanut Butter.
- ▶ 10:47 Guy Raz And so it's not like now where you can, you can literally go on Amazon now and buy powdered anything, you know, you can get powdered spinach and whatever you want, but I'm thinking 2001, like that's not so easy to get.
- ▶ 41:47 Guy Raz The idea was, um, and, and this is a time, 2005, 2006, when you could walk into a Whole Foods, it's harder now, because it's, you know, it's owned by Amazon, but it, you could walk in and get the store manager, and they would, you could…
Advice Line: New Offerings, Bigger Markets
Advice Line with Jonah Peretti of Buzzfeed
- ▶ 22:50 Andrew Bruce Yeah, so last year I was selling through my website at the beginning of the year and then, um, got on Amazon and closed out the year doing around 1.2 million dollars in sales. 2 times in the scene
iRobot: Colin Angle. How The Roomba Became a Household Icon
- ▶ 51:09 Colin Angle That idea that if I could only have a room but figured out where things were and what should happen and have a voice interface like Alexa, suddenly you have a new solution for the smart home.
- ▶ 51:26 Colin Angle And really that was what, uh, led me to saying, hey, uh, iRobot and Amazon might have some pretty interesting synergies, and because Scuba hadn't succeeded, because Terra hadn't succeeded, then when Amazon started to be interested in… 2 times in the scene
- ▶ 53:40 Guy Raz And this is going to lead to the, to the Amazon acquisition offer and also why it made sense. 10 times in the scene
Advice Line with Angie & Dan Bastian of Angie's BOOMCHICKAPOP
- ▶ 24:39 Angie Bastian And they, they're, you can buy them on Amazon. 2 times in the scene
diapers.com: Marc Lore. The ecommerce visionary who lost to Amazon but still made billions (2021)
- ▶ 1:38 Guy Raz I'm Guy Raz, and on the show today, how Mark Lorre took an idea guaranteed to lose him money selling diapers online, built an e-commerce giant, sold it to Amazon, and then went head-to-head with them by building an even bigger business,… 4 times in the scene
- ▶ 26:30 Marc Lore Not even Amazon at the time.
- ▶ 42:11 Guy Raz Now we're going to get into the chapter of your life where you begin to encounter Amazon. 19 times in the scene
- ▶ 46:29 Marc Lore Yeah, now you just sparked my memory, but, uh, that's when they told us that they were launching Amazon Mom, which was a program designed to get moms into their membership program, and it was really driven by diapers.
- ▶ 48:22 Guy Raz So you, you sell it to Amazon. 7 times in the scene
- ▶ 51:45 Guy Raz When we come back in just a moment, how Mark took the hard lessons he learned from competing against Amazon the first time and decided to launch yet another business, this time with an even bigger e-commerce idea.
- ▶ 52:20 Guy Raz So Mark is running Quidzy at Amazon, but it's not a super happy period in his life. 9 times in the scene
- ▶ 1:00:40 Marc Lore It was going up against Amazon. 2 times in the scene
- ▶ 1:04:59 Marc Lore Now I wanted to give Doug, Walmart, and their board the very best I've got because it was very different than the Amazon experience. 4 times in the scene
Scrub Daddy: Aaron Krause. How a Failed Experiment Became a Billion-Dollar Sponge
- ▶ 1:22:52 Aaron Krause They literally made a scrub daddy box, but they put cheap, you know, Chinese sponges inside of it, and they were passing it off all over Amazon as if it was ours.
Advice Line with Hernan Lopez of Wondery
Square: Jim McKelvey. He Lost a $2,000 Sale, Then Built a $10 Billion Company
- ▶ 54:54 Jim McKelvey And I remember one guy telling me, oh, Amazon's gonna attack you? 4 times in the scene
- ▶ 54:58 Jim McKelvey Don't worry, I'm on the board of Amazon, and I developed Amazon Prime, and we can get them to leave you alone.
- ▶ 1:03:18 Guy Raz Um, all right, so you are on the board, and Square is really growing, and then, 2014, Amazon decides to get into this game. 16 times in the scene
Advice Line with Pete Maldonado and Rashid Ali of Chomps
- ▶ 40:09 Josh Schrenko Like some workplaces like Amazon, that sort of thing.
Advice Line with Julia Hartz of Eventbrite
Netflix: Reed Hastings. “We’re Not a Family.” The Provocative Idea That Helped Build a Streaming Giant
- ▶ 21:52 Reed Hastings Amazon had gotten public. 4 times in the scene
- ▶ 32:36 Reed Hastings Because I was living an e-commerce life, you know, buying a lot of things on Amazon.
- ▶ 44:31 Reed Hastings Uh, yeah, we had a similar thing with Amazon, but I think it was earlier. 2 times in the scene
- ▶ 48:07 Reed Hastings Um, they had a big competition with Amazon. 3 times in the scene
- ▶ 50:53 Reed Hastings And, uh, just before then, um, we got in a head of marketing, uh, Leslie Kilgore, uh, who was out of Amazon, but before that was Procter & Gamble and, you know, uh, central casting for marketing.
- ▶ 1:13:33 Guy Raz I mean, over time, you know, there's, we mentioned Hulu, and then Disney gets into this, and HBO, and Paramount and Apple, and Amazon.
Advice Line with Jon Stein of Betterment
Taylor Guitars: Kurt Listug and Bob Taylor. From $3,700 Shop to Global Icon
Advice Line: Tapping AI as a Resource for Your Business
- ▶ 4:07 Guy Raz Tell me a little bit about, and I'm, and are you mainly selling online and through Amazon and retailers? 2 times in the scene
- ▶ 17:58 Valerie Abenroth Realized that since nobody knew who we were, um, we weren't getting many sales on our website, and once we got started on Amazon, which was about June of twenty-twenty-four, we just moved all our sales there for simplicity and sales tax… 4 times in the scene