Susan Griffin Black
Co-Founder & Co-CEO, EO Products. On 1 show, 2 appearances. The Shows tab opens the full record on each.
1shows
2appearances
14statements
1resolved
1supported
0contradicted
100%fully supported
75said about them ↓ Everything Susan Griffin Black said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Griffin-Black: Private equity ruins natural personal care brands by cutting quality
“Everything I saw, and that we saw, of companies that took private equity money, and especially if they sold the majority, They didn't have control anymore, and I, we always joked that the first thing they would do is take that rose essential oil that costs 850…”
Broad Distribution Channels Ultimately Drive Direct-to-Consumer Growth
“I like spreading out Distribution, because it all feeds back into DTC anyway, if, you know, and it just gives you more exposure and more advocacy and more accessibility.”
Founders Should Conquer Their First 100-Mile Radius Before Expanding Markets
“This idea of starting locally, and really, really engaging with people that you know, and you take that first hundred miles, and you really go Hard and strong and see what you learn and who you learn from and all of that. That is a great foundation and base to…”
EO Products Negotiated $2M COVID Liability With Supplier via Promissory Note
“A packaging company that we did maybe 30,000 dollars worth of business prior to COVID. We are on the hook for two million dollars. And I had to link in with the CEO and just explain our story and see if he would give us a promissory note for the next two years…”
Birkenstock ordered 10,000 foot care gift boxes for $32,000
“Someone introduced me to the marketing person at Birkenstock, and she said, why don't we do a little foot care kit, like gift with purchase, of like a little foot, foot salt, and a little foot soak, and so we did a prototype, and she gave us an order for 32,00…”
EO Products secured a $65,000 lifeline order from TJ Maxx
“We got a 65,000 dollar order from TJ Maxx.”
Susan Griffin-Black sold her San Francisco boutique for $12,000
“I did for a short amount of time, and then I sold that to my partner at the time for 12,000 dollars.”
Griffin-Black funded Neal's Yard US wholesale by charging 50% upfront
“Well, essentially, I tried to put a plan together for retail stores, and I could see that that would never work because you needed people who were very well versed in all of these alternative modalities in aromatherapy and homeopathy, and I was running out of …”
Fragrance industry adopted synthetic scents for cost and consistency
“The reason that people stopped using them and went, To synthetic fragrance, you know, was because it was way less expensive. And it was consistent.”
Griffin-Black scaled Neal's Yard US sales to $500,000 before parting ways
“We got it up to a certain level of sales. I think it was half a million in the U.S., but we could still see how we could do it ourselves, and do it for Less money because, you know, all of that shipping and do it our own way. So we gave them six months to find…”
A 1995 Bloomingdale's catalog order prompted the creation of EO Products
“So in 1995, Bloomingdale's called and said, will you make us Four essential oil blends for our holiday catalog. I know, we said sure, and we had to think of a name for the company then, and these were very small bottles, so, you know, we didn't have a lot of r…”
Bloomingdale's initial 1995 holiday catalog order from EO Products was $15,000
“It was, I think 15,000 dollars.”
EO Products' accountant advised the founders to shut down the company
“Our accountant was like, you know, he did advise us to maybe fold and get a job.”
EO Products founders chose to remain co-CEOs after getting divorced
“I think we decided there's no reason to, like, you know, take down the house. I mean, our personal relationship wasn't thriving. Our business is. Our kids are. So what is the best way, you know? And we understood our options. We could have sold. We could have …”
The other half of the tape: Susan Griffin Black's own voice is left out of every number here. Other people bring the name up 73 times in 5 episodes across the shows. 2 statements on the record name them. every mention, with the transcript →
Who brings them up most Guy Raz 66Brad Black 7
Statements about Susan Griffin Black, by other people (2)
Brad Black: EO Products succeeded by simply not going out of business
“We're not such great business people. We're really great not going out of business people. We haven't had the luxury to go out of business or not to make it work. There's never been a choice not to be successful, not to make it work.”
Every mention by year
tap a year for its mentions
How I Built This 73
2026 29 mentions in 1 episode
2020 4 mentions in 3 episodes 1 per episode
2019 40 mentions in 1 episode
One line per show, most statements first. The link opens Susan's full record on that show: the calibration, argument clarity, speaking style and every statement made there.
| Show | Role there | Eps | Statements | Record | |
|---|---|---|---|---|---|
| HOW I BUILT THISLEDGER | Co-Founder & Co-CEO, EO Products | 2 | 14 | 100% 1/1 | full record on How I Built This → |