Brad Black

Everything Brad Black said on any show that made the record, most notable first. Each card names its show and opens the statement there.

HOW I BUILT THIS Assertion Not checkable as stated

EO Products founders lacked financial stability for their first 18 years

“You know, we did not have, we didn't have money really for the first 15 to 18 years.”

Brad Black Jul 15, 2019 ▶ 33:09 EO Products: Susan Griffin-Black & Brad Black

HOW I BUILT THIS Insight

Brad Black: EO Products succeeded by simply not going out of business

“We're not such great business people. We're really great not going out of business people. We haven't had the luxury to go out of business or not to make it work. There's never been a choice not to be successful, not to make it work.”

Brad Black Jul 15, 2019 ▶ 53:46 EO Products: Susan Griffin-Black & Brad Black

HOW I BUILT THIS Assertion Not checkable as stated

Bloomingdale's only ever placed a single order with EO Products

“It crushed it, but crushing it from the other side, I think they ordered once.”

Brad Black Jul 15, 2019 ▶ 32:26 EO Products: Susan Griffin-Black & Brad Black

HOW I BUILT THIS Disclosure

EO Products lowered prices by simplifying formulas and cutting profit margins

“We use many of the same ingredients, however, instead of using a rose, essential oils, we may keep it to citrus. Or instead of putting in a lot of extracts, which are expensive as well, we would, you know, do a much smaller amount. So we simplified formulas. I…”

Brad Black Jul 15, 2019 ▶ 49:48 EO Products: Susan Griffin-Black & Brad Black

HOW I BUILT THIS Assertion Not checkable as stated

Brad Black's early activewear brand sold to Nordstrom but never profited

“We would peddle our wares, and we sold to Nordstrom, and we sold to the hardcore rock climbing shops, yet we didn't really ever make money”

Brad Black Jul 15, 2019 ▶ 5:39 EO Products: Susan Griffin-Black & Brad Black

The other half of the tape: Brad Black's own voice is left out of every number here. Other people bring the name up 3 times in 2 episodes across the shows. 2 statements on the record name them. every mention, with the transcript →

Who brings them up most Guy Raz 3

Statements about Brad Black, by other people (2)

HOW I BUILT THIS Assertion Not checkable as stated

EO Products' accountant advised the founders to shut down the company

“Our accountant was like, you know, he did advise us to maybe fold and get a job.”

Susan Griffin-Black Jul 15, 2019 ▶ 39:04 EO Products: Susan Griffin-Black & Brad Black

HOW I BUILT THIS Disclosure

EO Products founders chose to remain co-CEOs after getting divorced

“I think we decided there's no reason to, like, you know, take down the house. I mean, our personal relationship wasn't thriving. Our business is. Our kids are. So what is the best way, you know? And we understood our options. We could have sold. We could have …”

Susan Griffin-Black Jul 15, 2019 ▶ 45:53 EO Products: Susan Griffin-Black & Brad Black

Every mention by year

One line per show, most statements first. The link opens Brad's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

Show	Role there	Eps	Statements	Record
HOW I BUILT THISLEDGER	Co-Founder and Co-CEO, EO Products	1	5	—	full record on How I Built This →