People, every show

Mikita Mikado

Co-founder & CPO, PandaDoc. On 1 show, 3 appearances. The Shows tab opens the full record on each.

founderexecutiveinvestor@mikitamikado ↗LinkedIn ↗pandadoc.com ↗Wikipedia ↗Instagram ↗

Mikita Mikado is the co-founder of PandaDoc, a document workflow and e-signature SaaS platform that achieved a $1 billion valuation and scaled past $100 million in ARR. Born in Belarus and based in the United States, he previously co-founded Quote Roller.

1shows
3appearances
43statements
2resolved
2supported
0contradicted
100%fully supported
14said about them ↓

Everything Mikita Mikado said on any show that made the record, most notable first. Each card names its show and opens the statement there.

TOP FOUNDERS Assertion Not checkable as stated
PandaDoc was never dependent on any single partner for growth
“We were never dependent on anyone to drive our growth.”
Mikita Mikado Jul 29, 2020 ▶ 1:49 PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"
SimilarWeb traffic data is highly inaccurate for B2B companies
“If SimilarWeb was extremely accurate in the world of B to B, I think would be spending a lot of money with them, but we don't because it's not.”
Mikita Mikado Jul 29, 2020 ▶ 15:01 PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"
Mikado claims crossing $3M ARR essentially guarantees a SaaS founder becomes wealthy
“So like, money is immaterial. At some point, like when you, I think like when every founder breaks, breaks like, Three million dollar AR mark. It's like, doesn't matter. Like whatever you do, you're going to be wealthy.”
Mikita Mikado Aug 13, 2017 ▶ 25:47 750: How to 3x Customer Revenue, Be More Than Just Document Signing
TOP FOUNDERS Assertion Not checkable as stated
HubSpot has not been the major growth driver for PandaDoc
“It hasn't been the major driver of the growth. It's a good growth channel. Partnerships in general is a very good growth channel for us, but it hasn't been the major one.”
Mikita Mikado Jul 29, 2020 ▶ 3:11 PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"
TOP FOUNDERS Disclosure
PandaDoc prioritizes payments adoption over transaction take-rate revenue
“Well, we're not really measuring that revenue because that revenue is not that strategic for us. What's strategic is that we basically add more value to customers. Not only they can streamline their documents, but also a portion of payments through documents. …”
Mikita Mikado Jul 29, 2020 ▶ 19:31 PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"
Operating a SaaS business with 50% annual revenue churn is almost impossible
“50% is, is, is just, it's very hard to do business when you churn 50% of the revenue every year. It's almost impossible.”
Mikita Mikado Jul 29, 2020 ▶ 25:30 PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"
TOP FOUNDERS Assertion Not checkable as stated
PandaDoc is nearing $19 million in annual recurring revenue
“We're getting close to 19 right now.”
Mikita Mikado Jul 29, 2020 ▶ 27:02 PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"
TOP FOUNDERS Disclosure
PandaDoc surpasses $1M in monthly bookings and approaches $1M MRR
“Depends in bookings. Yes. In MRR, we're a little shy of that.”
Mikita Mikado Nov 22, 2018 ▶ 5:10 1216 PandaDoc CEO: "We've passed $1m in monthly bookings"
TOP FOUNDERS Disclosure
PandaDoc runs professional services as a retention loss-leader
“The reason we do professional services is, frankly, not to make money, but to ensure that our customers get to value faster. And that's that helps tremendously.”
Mikita Mikado Nov 22, 2018 ▶ 12:54 1216 PandaDoc CEO: "We've passed $1m in monthly bookings"
TOP FOUNDERS Assertion Not checkable as stated
Building an Oracle integration was a 'dumb' mistake for PandaDoc
“I mean, it's not dumb if you're not, you know, if you're not in, if you're not an SMB SaaS company, but it was pretty dumb for PandaDoc.”
Mikita Mikado Nov 22, 2018 ▶ 16:42 1216 PandaDoc CEO: "We've passed $1m in monthly bookings"
Belarus's deep outsourcing talent pool makes it ideal for engineering recruitment
“Belarus is fantastic for hiring engineers hundreds of outsourcing companies that you can pull from, and we've been fortunate to have our product organization in Minsk.”
Mikita Mikado Nov 22, 2018 ▶ 18:22 1216 PandaDoc CEO: "We've passed $1m in monthly bookings"
Hiring sales talent in Belarus is impossible due to Soviet history
“And on the contrary, it's very hard to hire for sales in Belarus. Almost impossible. I mean, the marketing and sales were illegal in the Soviet Union, and therefore that domain had a really hard time developing, you know.”
Mikita Mikado Nov 22, 2018 ▶ 18:46 1216 PandaDoc CEO: "We've passed $1m in monthly bookings"
TOP FOUNDERS Assertion Not checkable as stated
PandaDoc templates outrank competitors because they use native HTML over PDFs
“What's fundamentally different about PandaDoc is that PandaDoc is not built on top of PDF. So the templates that we create, they're not PDF files. They're HTML pages. And when you send a document through Panda doc, you pretty much send a link to a web app, to …”
Mikita Mikado Aug 13, 2017 ▶ 7:52 750: How to 3x Customer Revenue, Be More Than Just Document Signing
TOP FOUNDERS Disclosure
Mikado admits PandaDoc's outbound sales team has the worst CAC-to-ACV ratio
“Our outbound sales team Has the worst cac-LTV ratio, and we're, like, cac-to-ACV ratio, not cac-to-LTV, cac-to-ACV ratio, and you know, like, we know that, we're aware of that.”
Mikita Mikado Aug 13, 2017 ▶ 19:23 750: How to 3x Customer Revenue, Be More Than Just Document Signing
TOP FOUNDERS Assertion Not checkable as stated
PandaDoc generated approximately $700,000 in monthly recurring revenue by August 2017
“That's fair.”
Mikita Mikado Aug 13, 2017 ▶ 21:29 750: How to 3x Customer Revenue, Be More Than Just Document Signing
TOP FOUNDERS Disclosure
PandaDoc strictly avoided entering the CRM space to protect integration partnerships
“No, definitely not.”
Mikita Mikado Aug 13, 2017 ▶ 24:06 750: How to 3x Customer Revenue, Be More Than Just Document Signing
TOP FOUNDERS Disclosure
PandaDoc focuses on businesses with 10 to 200 employees
“We continue to focus on small to mid-sized businesses, companies that have more from 10 to a couple hundred employees.”
Mikita Mikado Jul 29, 2020 ▶ 7:37 PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"
TOP FOUNDERS Assertion Not checkable as stated
PandaDoc's average revenue per account is slightly over $100 monthly
“Yeah. A little more than that.”
Mikita Mikado Jul 29, 2020 ▶ 8:36 PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"
TOP FOUNDERS Assertion Supported
PandaDoc has raised $23 million in total capital
“The 23.”
Mikita Mikado Jul 29, 2020 ▶ 9:00 PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"
TOP FOUNDERS Assertion Not checkable as stated
PandaDoc has reached nearly 14,000 customers
“Close to 14,000.”
Mikita Mikado Jul 29, 2020 ▶ 20:06 PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"
TOP FOUNDERS Assertion Not checkable as stated
PandaDoc's customer acquisition payback period is under 12 months
“We're actually a little bit under than 12 months with the payback”
Mikita Mikado Jul 29, 2020 ▶ 21:59 PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"
TOP FOUNDERS Assertion Not checkable as stated
PandaDoc has positive net dollar retention
“I'll tell you that our net net retention is positive.”
Mikita Mikado Jul 29, 2020 ▶ 23:45 PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"
TOP FOUNDERS Assertion Not checkable as stated
PandaDoc is growing 55% to 60% year-over-year
“I have to look into the spreadsheets, but we're doing something like 55, 60% year-over-year growth.”
Mikita Mikado Jul 29, 2020 ▶ 27:38 PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"
TOP FOUNDERS Assertion Not checkable as stated
PandaDoc is operating at cash flow neutral
“We're trying to build a business that lasts, so we're, you know, cash flow neutral.”
Mikita Mikado Jul 29, 2020 ▶ 27:48 PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019"

Show 19statements(19 left)

The other half of the tape: Mikita Mikado's own voice is left out of every number here. Other people bring the name up 13 times in 8 episodes across the shows. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Nathan Latka 5Jared Fuller 4Spencer Farber 2Nicolas Vandenberghe 1Godard Abel 1

Statements about Mikita Mikado, by other people (1)

TOP FOUNDERS Assertion Contradicted
Latka: PandaDoc surpassed $10 million in ARR in 2016
“We had Jared Fuller and Makita on, and they talked about how they passed ten million bucks in ARR in 2016.”
Nathan Latka Jan 15, 2017 ▶ 15:49 EP 540: Cliently Hits $8k MRR, Aims for $5m Valuation Next Round with CEO Spencer Farber

Every mention by year

tap a year for its mentions
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023201620172018201920202021202220232024episodes it came up in
0021.543201620172018201920202021202220232024episodesmentions per episode

Top Founders 13

2024 1 mention in 1 episode
2022 3 mentions in 3 episodes 1 per episode
2017 5 mentions in 3 episodes 2 per episode
2016 4 mentions in 1 episode

One line per show, most statements first. The link opens Mikita's full record on that show: the calibration, argument clarity, speaking style and every statement made there.

ShowRole thereEpsStatementsRecord
TOP FOUNDERSLEDGER Co-founder & CPO, PandaDoc 3 43 100% 2/2 full record on Top Founders →
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