PandaDoc has reached nearly 14,000 customers
Mikita Mikado · PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019" · Jul 29, 2020 · at 20:06
Mikita Mikado is the CEO of PandaDoc, discussing company growth metrics with Nathan Latka.
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“Close to 14,000.”
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PandaDoc was never dependent on any single partner for growth
“We were never dependent on anyone to drive our growth.”
SimilarWeb traffic data is highly inaccurate for B2B companies
“If SimilarWeb was extremely accurate in the world of B to B, I think would be spending a lot of money with them, but we don't because it's not.”
Mikado claims crossing $3M ARR essentially guarantees a SaaS founder becomes wealthy
“So like, money is immaterial. At some point, like when you, I think like when every founder breaks, breaks like, Three million dollar AR mark. It's like, doesn't matter. Like whatever you do, you're going to be wealthy.”
HubSpot has not been the major growth driver for PandaDoc
“It hasn't been the major driver of the growth. It's a good growth channel. Partnerships in general is a very good growth channel for us, but it hasn't been the major one.”
PandaDoc prioritizes payments adoption over transaction take-rate revenue
“Well, we're not really measuring that revenue because that revenue is not that strategic for us. What's strategic is that we basically add more value to customers. Not only they can streamline their documents, but also a portion of payments through documents. …”