Operating a SaaS business with 50% annual revenue churn is almost impossible
Mikita Mikado · PandaDoc Hits 14k Customers, $100+ ARPU, "Will Hit $19m in ARR in 2019" · Jul 29, 2020 · at 25:30
Mikita Mikado, CEO of PandaDoc, argues against high churn models during a discussion on SaaS cohort dynamics.
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“50% is, is, is just, it's very hard to do business when you churn 50% of the revenue every year. It's almost impossible.”
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