Everything Jen Rubio said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Rubio: Launching a Brand With a Standard Pre-Order Is Extremely Boring
“Or we could launch with a pre-order, which I think is just like the most boring thing you can do when you're launching a brand. Like no one wants to put their credit card down for something that they like may or may not get.”
Every Away Celebrity Collaboration Has Originated From an Organic Customer
“Every celebrity collaboration we've ever done has been because that celeb has been a customer.”
Warby Parker Crowdsourced Early Frame Choices on Tumblr and Facebook
“And then, like, our community would, like, help them pick, and that was, like, a big thing on on Tumblr and Facebook. Like, we would basically crowdsource what frames people should buy, and we just built this, like, really loyal, really engaged community, and …”
Luggage Industry Mirrored Legacy Eyewear's High Markups and Weak Brands
“All the same things that we saw with eyewear, we were seeing with luggage. Like, crazy markups in the industry. Like, no brands that people really loved. Like, a really awful shopping experience.”
Away Interviewed 800 People About Travel Pain Points Before Designing Luggage
“So over the course of a few months, we talked to, like, maybe 800 people, and we would just talk to them about travel, and we would ask them things like, not even about luggage, but about their biggest pain points when they travel, and we discovered things lik…”
Away Bootstrapped Launch By Selling 2,000 Travel Books With Suitcase Vouchers
“And by the end of a couple of weeks, we had sold out of all of the books, and each book represented one suitcase that we ordered. So we had sold out of our first order.”
Reese Witherspoon Was an Early Organic Customer of Away Luggage
“Laura Jean Witherspoon ordered a bag. And Steph said it out loud. And I was like, that's Reese Witherspoon. That's her real name. She's like, that's so weird that you know that. But yeah, like, she had heard about it from, like, one of these articles or one of…”
Away Sold Over One Million Suitcases by Early 2019
“So we've sold over one million suitcases.”
Jen Rubio Dropped Out of Penn State Three Credits Short of Graduating
“And I basically was just like the intern who never left, and I was invited to walk at graduation, but I think I'm still three credits short.”
Trademark Attorneys Were Shocked 'Away' Was Available for Luggage
“She found, like, some trademark lawyers and asked them if we could trademark it, and they basically laughed in our face. And she was like, she, like, insisted that they looked into it, and then a week later they called us and they said, you have been given a g…”
How I Built This 6