Everything Dean Graziosi said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Graziosi: I pay people to pump gas and change lightbulbs
“I don't just pay somebody to take my garbage out. I pay people to change my light bulbs, to go fill up my gas in my car.”
Graziosi: Businesses ignoring AI will permanently fall behind within a year
“Decide not to use AI and watch where you are in a year. If you're in business, you're going to be behind. You'll never catch up.”
Graziosi: Most book publishers don't know how to market
“Most of the publishers don't know how to market. They rely on you to market.”
Graziosi: Infomercial generated over $100M in sales and 1M books sold
“That, that show I did broke a hundred million dollars in sales, helped me sell a million books.”
Graziosi: Give failing business partnerships full attentiveness for 90 days before quitting
“What I always thought about is, what if you're in a relationship, you're not sure, like, should this be over? Business or personal? And you just treat it the next 90 days like the first 90 days. You were a little more respectful. You actually did active listen…”
Graziosi: Great project managers often fail as leaders due to emotional demands
“Leadership is not project management. I've promoted so many great project managers to leaders, and I love them as project managers and wanted to shoot them when they became leaders. Because a leader is more of like a kindergarten teacher. You have to understan…”
Graziosi: Delegate low-rate tasks to reinvest time into high-earning core competencies
“Get somebody to do that, but replace that time immediately with the needle mover. And then as you get more and more in business, you get closer to the ring. There might be a time where Something's 300 dollars an hour, but you know you're making 3000 an hour, s…”
Graziosi: Scaling past $30M to $100M requires autonomous leadership teams
“There's, in my opinion, there's no way to go from 10, 20, 30 to a hundred without a team where all of you are in the same boat, all rowing in the right direction and not you babysitting.”
Graziosi: Mentoring junior hires into leaders fails beyond $10M revenue
“I was really good at hiring young, amazing soldiers, like, A players that I could see their potential, and mentoring them, and training them to be amazing, and turning them into leaders. That worked at five, ten million dollars a year. It didn't work at the hi…”
Graziosi: Founders should split time 80/20 between current and future company
“80% of your time should be focused on the company you are. And 20% should be on the company you're becoming.”
Graziosi: Advertisers Who Can Afford Highest Customer Acquisition Costs Win
“You know who wins in advertising? Those that can afford to spend the most to acquire a client.”
Graziosi: Sourcing cheap deals through real estate agents does not work
“If you go after your buddy or a friend or someone, you know, who's a real estate agent and say, send me cheap deals, you're kind of screwed because everybody's doing that. So it's really about finding off market deals.”
Graziosi: About 25% of top deals come from roadside bandit signs
“Probably 25% of our great deals come from a stupid little yellow bandit sign on a corner by Walmart or Target.”
Graziosi: Authors must triple writing effort on book marketing
“So I would just say if anybody's thinking of writing a book, it's the obsession on as much time, effort, energy, and pain goes into writing the book. You got to triple that on the marketing and strategy to actually sell it.”
Graziosi: $100k mastermind buyers are paying for who is excluded
“When someone pays a hundred grand to come three times a year, sometimes it's not They're not paying for who's in the room. They're paying for who's not in the room.”
Graziosi: Courses drive transformation compared to books by enforcing interactive assignments
“Books are very inspirational, but courses can be very transformational, because it's video, You give homework, you give assignments, you give challenges, like go do this right now. Stop, stop playing this video. Go do the work.”
Graziosi: Matthew McConaughey’s live course launch drew 2.5 million day-one viewers
“Not only did we have two and a half million people watch on day one, we probably, he probably is the best-selling course in history in one day. Tens of thousands of courses sold that day.”
Graziosi: 382 down-market houses each generate $1,000 per month in rent
“Cause it's about a thousand bucks a month per house that I own. So probably around 308, I think 382 is the last count I had up to a thousand, but I bought them all in the down market.”
Dean Graziosi: Real estate portfolio has about $20 million market value
“About twenty million.”
Graziosi: Growth.com surpassed $220,000 in weekly sales
“We just broke last week. We broke 220,000 in sales for the week.”
Graziosi: Filled $100k mastermind with 15 members in one week
“We put, we said we're going to cap it at 15 people. We put 15 people in, in a week.”
Graziosi: Real estate portfolio is currently about 50% leveraged
“No, no probably half.”