Everything Colin Rosenblum said on any show that made the record, most notable first. Each card names its show and opens the statement there.
Rosenblum: Impactful creators must prioritize distribution over artistry
“But to be an impactful creator, you kind of actually need to lean more towards distributor.”
Rosenblum: Colin and Samir increasingly use AI tools for scripting
“Even within our organization and with a lot of other creators, the amount of AI tools that we're using, from like scripting to even cutting the angles on our show, like we're continually adopting more and more AI tools, and I think, ah, which is the way it sho…”
Rosenblum: Higher content consumption barriers create more dedicated fans
“The higher the barrier sometimes, the bigger the fan, right? Like, your episodes are three hours long, that's a pretty big barrier, like, you get to the end, you're invested.”
Covering Underserved Creator Markets Built Colin and Samir's Authority
“I would add to that. It's time in underserved market. Because, you know, the reason that Jimmy or Mr. Beast even reached out to us is because no one was really talking about creators or about the YouTube space for a long period of time, and we continued to tal…”
New Creators Should Use TikTok as a Low-Barrier Content Accelerator
“I see TikTok as a bit of like a content accelerator, but like if you're new to content creation and you want to find out what works faster, then go to TikTok because it's a low barrier to entry to post. And if something doesn't get viewership, no one really se…”
An Influx of Negative Comments Indicates a Video Has Gone Mainstream
“Whenever any of our videos hit that mass scale, that's when the comments sort of turn, and it's just, it's kind of a good sign in a way, it's just what happens.”
Rosenblum: Individual Creator Brands Are Inherently Capped And Difficult To Scale
“Scaling yourself as a creator is one of the hardest things to do. Casey Neistat can't scale himself necessarily, right? If he doesn't want to upload, there's no Casey Neistat on YouTube that day. And the same pertains to us on the Colin and Samir channel.”
Rosenblum: Average Views Per Upload Matter Much More Than Total Subscribers
“I think in reality, what's more important is the average number of people who are listening or are watching every time you upload. That's a lot more representative of your actual community. That's there and cares. When it comes to subscribers, that's this aggr…”
Rosenblum: Mega-Creators Explode Globally Because Visual Content Transcends Language Barriers
“I think the really interesting thing about some of these creators that reach millions and millions and millions of people, their content transcends language.”
Rosenblum: Targeting Underserved Communities Builds Highly Engaged, Monetizable Audiences
“I think if our history has shown us anything, underserved communities are communities that are going to be Excited about your videos, and they're going to come back again and again. Whether it was the lacrosse community or now the creator of community, it was …”
Rosenblum: TikTok Prioritizes Individual Videos While YouTube Audiences Prioritize Creators
“With the TikTok for you style page, it prioritizes the videos and not the creators. So if you took the biggest creators off of TikTok, you can still enjoy TikTok, but people come to YouTube specifically for the creators because they want to watch them for long…”
Rosenblum: 50% of Colin and Samir watch time is on connected TVs
“50% of our watch time is on connected TVs.”
Rosenblum: 'Amazing Digital Circus' struck simultaneous YouTube and Netflix release deal
“There's a YouTube channel called Amazing Digital Circus which is an animated channel, and they did a deal that is super unique, I think the first of its kind, where they will be distributing on Netflix at the same exact time as they distribute on YouTube.”
Colin and Samir Rely on Samsung, Shopify, and Jellysmack for Revenue
“And I would say, too, like, we're primarily supported with advertising, advertising-based business. Our biggest clients are Samsung, Shopify, Jelly Smack and other creator economy companies.”
Blogilates Founder Cassey Ho Operates Two Eight-Figure Product Companies
“I would say an interesting one that keeps coming up is Cassie Ho. She started Blogilates. So like, fitness, yoga instruction on YouTube, and now she has two separate product companies that are both eight-figure companies, right, Samir?”
Logan Paul Drives Prime Beverage Sales Using the Beats by Dre Playbook
“I would say too, it seems like he's following the Beats by Dre trajectory trajectory of making sure to get it in the hands of celebrities and famous people with his podcast. Anytime he has someone on, they have prime in their hand or they try it and they like …”
Language-Free Visual Channels Generate Outsized Global Ad Revenue
“I'm always amazed by channels like the slow mo guys, where there's literally no need for language. It's just the visual of something happening in slow motion. And the viewership is so high because those videos can be watched again and again and again all over …”
Colin and Samir Spent Four Years Reaching 200,000 YouTube Subscribers
“Yeah, I mean, probably four years to get to 200, and then a year from 200 to 800, yeah.”