WordPress, every mention
652 scenes across 29 shows · ← back to WordPress
tap a year for its mentions
Top Founders 442
Startups For the Rest of Us 119
How I Built This 81
We Live to Build 72
20VC 62
the Startup Ideas Podcast 62
My First Million 54
the Knowledge Project 4421 more shows
every year every show Top Founders 442 Startups For the Rest of Us 119 How I Built This 81 We Live to Build 72 the Startup Ideas Podcast 62 20VC 62 My First Million 54 the Knowledge Project 44 
the Official SaaStr Podcast 43 
Another Podcast 30 
Startup Acquisition Stories 18 
In Depth 16 
Mixergy 16 
the a16z Podcast 13 
the Y Combinator Startup Podcast 12 
Starter Story 11 
Lenny's Podcast 10 
the MAD Podcast 10 
Latent Space 9 
Big Technology 7 
All-In 6 
the Neon Show 5 
A Product Market Fit Show 4 
TBPN 3 
No Priors 2 
Acquired 2 
Founder's Journal 1 
Sourcery 1 
Capital Allocators 1
Verbatim, from the transcripts: passages where WordPress comes up on Top Founders, Startups For the Rest of Us, How I Built This, We Live to Build, the Startup Ideas Podcast
Life Hacks From The King of Introverts + 7 Business Ideas
- ▶ 9:41 Sam Parr So for example, he's buddies with Matt Mullenwag, the founder of WordPress, or he grew up kind of grew up in New York with the founders of Vimeo and college humor and a bunch of these like interesting people.
- ▶ 37:28 Nick Gray Services agencies to help local small businesses build very basic WordPress websites.
5 $1M+ startup ideas you can launch tomorrow with $0
- ▶ 44:41 Cody Schneider WordPress should be live by the end of, uh, September.
4 SaaS ideas to build in 2025 (and how to grow them)
- ▶ 13:10 Greg Isenberg You can integrate with all, like, the major CMSs, like the Wordpresses and social media platforms.
Startup ideas brainstorm (steal this $130k/month idea)
- ▶ 9:30 Greg Isenberg So, uh, don't like that idea, but, uh, do like the, uh, idea around, you know, we work with Beehive, we work with Substack, we work with WordPress, uh, we charge a very small one-time fee to help you get set up for it, and you probably do…
8 startup ideas backed by data/trends to get you paid (steal these $1M+/year ideas)
- ▶ 13:19 Cody Schneider Made that includes this embedded in the WordPress site.
Pattern Breakers: How to find a breakthrough startup idea | Mike Maples, Jr. (Partner at Floodgate)
- ▶ 33:43 Mike Maples, Jr. They put up this WordPress site to pay for their rent because there's a design conference in San Francisco.
Episode 719 | How to Test Pricing, Lifetime Deals, and Building S...
- ▶ 17:42 Rob Walling Originally I was like, well, it's going to be SaaS founders, and bloggers are using it, and WordPress plugin developers, and there might have been one other, but I think those were the first three. 2 times in the scene
Startup Acquisition Stories With Jeel Patel, Founder of InvoiceOwl
I can't believe he gave away these GENIUS 7 profitable startup ideas (watch this)
- ▶ 10:53 Cody Schneider So the competition that you have is like, you know, this random dude that all he does is WordPress development. 2 times in the scene
Ex-Squarespace CEO on how to sell to SMBs, build tight feedback loops, & stay close to customers ... · PMF Show
- ▶ 14:53 Dane Atkinson So let's promote, um, in my day we launched a WordPress importer. 2 times in the scene
Klaviyo's CEO Founder on the Journey to an $800,000,000 ARR Leader in Marketing
- ▶ 14:17 Andrew Bialecki I mean, I remember we built our first kind of integration into Shopify and then others, you know, big commerce, Magento and, you know, you know, WordPress.
I Turned One Website Into $1M/Year
- ▶ 8:59 Matt Giovanisci Obviously WordPress, huge tool for us.
Sheryl Sandberg, plus open-source AI gene editing explained
- ▶ 1:09:59 Jason Calacanis Is there a.org.com kind of equivalent here where you have wordpress.org? 3 times in the scene
Episode 708 | Outsourcing Marketing, Competitive Markets, and Mor...
- ▶ 18:09 Rob Walling It's like we were focused on, it was SaaS, bloggers, originally, remember, it was WordPress, but that was just because of my audience, and then we moved away from that, and then actually e-com.
The Man Who Owns 1% Of ALL Bitcoin
- ▶ 22:27 Anthony Pompliano And, uh, in between those companies, I remember that like, I taught myself how to do like WordPress websites and I would go around to small businesses and be like, Hey, pay me five grand.
E171: DOJ sues Apple, AI arms race, Reddit IPO, Realtor settlement & more
- ▶ 59:50 Jason Calacanis So I would go with the cloud level for those open source models and providing that as a service like VMware does or other folks do WordPress would be a tiny example of an open source project like that.
Episode 701 | The Long Journey to Product-Market Fit
- ▶ 12:21 Matt Wensing They're like the experiential platform for blog hosting on the internet now or whatever, but it, but back in the day, it was safe, fast, and secure WordPress, you know, hosting.
He Shares The Science Behind Viral Products
- ▶ 52:14 Greg Isenberg And I think the way to think about it is, you know, maybe don't create a WordPress theme because people have been creating WordPress themes for 20 years and it's probably saturated at this point. 2 times in the scene
E164: Zuck’s Senate apology, Elon's comp package voided, crony capitalism, Reddit IPO, drone attack
- ▶ 17:29 Jason Calacanis Section two 30 says, if you're a publisher, you're a common carrier, you're not responsible for what people post on your, your system, blog, web host, or social media company, but where the social media companies move from being just a…
6 Retro Business Ideas That Could Be As Big As LEGO ($11.8B)
Episode 698 | How to Launch a Million Dollar Business (With Noah...
- ▶ 3:48 Noah Kagan And so the original vision for my partner, Chad, his idea was we should build it like the WordPress plugin store for websites. 4 times in the scene
- ▶ 13:29 Noah Kagan One, we, you know, we bought a lot of WordPress plugins. 2 times in the scene
- ▶ 43:35 Noah Kagan Yeah, it doesn't matter how successful or famous or rich you are, and I do believe, and I see it all the time still, that there's a lot of ordinary people doing really well, and the only difference between them and someone else is that…
What's New at WordPress with Matt Mullenweg, CEO of Automattic and Co-Founder of WordPress
- ▶ 0:01 Jason Lemkin I am super excited today to have an incredible guest, Matt Mullenweg, CEO and founder of Automatic WordPress. 2 times in the scene
- ▶ 2:35 Jason Lemkin So just to frame the conversation, I know you put this out every year, but how much of the web, the way you define it runs on WordPress, the platform, how much of the web? 2 times in the scene
- ▶ 7:42 Jason Lemkin WordPress. 7 times in the scene
- ▶ 11:48 Matt Mullenweg It's one of those tricky things is that the WordPress ecosystem, I would estimate to be about ten billion dollars per year. 3 times in the scene
- ▶ 18:19 Matt Mullenweg And then what happens, fast forward two years, I'm now comparing, it's 2026, and I'm comparing a several year old version of WordPress against a 2026 version of Squarespace. 3 times in the scene
- ▶ 27:07 Matt Mullenweg And a lot of, if you look at the WordPress site, a lot of our community building is also around events.
Episode 697 | 7 Predictions for SaaS Bootstrappers in 2024
- ▶ 17:35 Rob Walling So in 2012, making predictions for 2013, I predicted it would be the year of Pinterest, which it may or may not have been, but it's just kind of irrelevant now, so it's funny to read that, that WordPress will become more prominent, and I… 4 times in the scene
- ▶ 30:40 Rob Walling Yeah, December 2012 when I'm making these predictions for 2013, to say that, like, WordPress is, is gonna be prominent, and to look back now and be like, 2 times in the scene
Startup Acquisition Stories with Yahia Bakour, Co-founder of Stock Alarm
- ▶ 21:13 Yahia Bakour Um, so if you only have a web app, for example, I'm still getting into WordPress, but like, if you only have a web app,
The Accidental AI Canvas - with Steve Ruiz of tldraw
- ▶ 2:18 Steve Ruiz Uh, I was also able to use a little bit of tech, like a tiny little bit of technical skill that I had had just building like WordPress websites for myself and other artists as portfolios.
From $0 to $100 Million In 3 Years Selling Cold Plunges (#527)
Episode 689 | How to Keep Your Remote Team Motivated and Engaged
- ▶ 0:38 Rob Walling If you've ever thought about selling your SaaS company, or your WordPress plugin, or even a content website, head to microconf.com slash sell.
Episode 686 | How Much is Enough?, Outsourcing Marketing, and Mor...
- ▶ 28:49 Rob Walling WordPress is the grandfather of this, but there seems to be a growing set of options. 4 times in the scene
How Vercel found extreme product-market fit by focusing on simplification | Guillermo Rauch (CEO)
- ▶ 6:00 Guillermo Rauch I got it really seriously into programming and I started discovering open source software like WordPress, uh, open source software like Symphony.
- ▶ 8:32 Todd Jackson So take us back to your first company CloudUp, which I know you eventually sold to Automatic, the makers of WordPress. 7 times in the scene
- ▶ 11:10 Todd Jackson So what were the biggest learnings from cloud up or from the couple of years that you spent at WordPress?
- ▶ 13:10 Todd Jackson It sounds like you had been cooking up some of these ideas while you were at WordPress. 3 times in the scene
- ▶ 17:48 Guillermo Rauch WordPress is incredibly successful.
LLMs, links, and the death of links
- ▶ 2:23 Benedict Evans More interesting, perhaps, is WordPress saying, well, they'll integrate this. 2 times in the scene
- ▶ 6:02 Benedict Evans Follow people, and you would like, and you would repost stuff, so that was a step, major step forward after WordPress, as WordPress theoretically had kind of trackbacks, but no one ever really used or understood that, and then of course…
How Tyler Denk Took Beehiiv from 0 to $750,000/month in 2.5 Years
- ▶ 20:56 Tyler Denk So there's like a full web component that could mimic a WordPress or a web flow.
E150: Israel/Gaza escalating or not? EU censorship regime, Penn donors revolt, GLP-1 hype cycle
- ▶ 51:15 Jason Calacanis And so that protection has been critically important, not making social media sites or WordPress into editors or having them have to censor
Episode 683 | Bringing on a Partner, Attending Trade Shows, Pre-l...
- ▶ 16:38 unnamed speaker I have a e-commerce marketplace website that I've built, not SAS, but, uh, WordPress. 2 times in the scene
Startup Acquisition Stories with Daniel Ch, Founder of SimpleInk
Guillermo Rauch: Why Great Companies are Defined by How Many Things They Say No To | E1069 · 20VC with Harry Stebbings
- ▶ 1:12:11 Guillermo Rauch Um, but it's fascinating to like, look back on those examples because I have so many where like, uh, I remember when, when Matt from WordPress, I sold my company to WordPress said, we have to install Slack and deprecate IRC. 2 times in the scene
No Priors Ep. 30 | With Vercel CEO Guillermo Rauch
- ▶ 2:03 Guillermo Rauch And, um, at the time I had just sold my company to, uh, Automatic, the company behind the WordPress.
Episode 676 | Exit Valuations, Choosing Between Ideas, and More L...
- ▶ 18:28 Rob Walling They said, I have a WordPress plugin called Seriously Simple Podcasting. 2 times in the scene
Episode 673 | Lifetime Plans vs Subscriptions, Testing an Idea Wi...
- ▶ 10:35 Ruben Gamez And you see this in other spaces like WordPress. 2 times in the scene
Episode 672 | Bootstrapping, Building, Buying, and Selling SaaS C...
- ▶ 16:55 Rob Walling As a broker that's been around for, what, 15 years or something, sells, helps people buy and sell SaaS, e-commerce, content sites, WordPress plugins, software, you know, just pretty much the gamut.
- ▶ 40:19 Rob Walling It's a path, you know, go, honestly, if you go read the stair step blog post, the essay I wrote about it, I think about half of the entrepreneurs I mentioned actually bought their thing, bought their WordPress plugin or bought it.
Episode 670 | Relying on Luck, Avoiding Burnout, and Bad Player v...
- ▶ 20:44 Rob Walling To the WordPress theme on startups for the rest of us, for example.
Polarizing Talent: Navigating 2023's Landscape
Startup Acquisition Stories with Noah Bragg, Founder of Potion.so
- ▶ 2:54 Noah Bragg And I had seen some different people that had done this with like intercom and Shopify and, you know, WordPress, like there's those different platforms.
Leveraging growth advisors, mastering SEO, and honing your craft | Luc Levesque (Shopify, Meta)
- ▶ 47:48 Luc Levesque It was a travel blogging website where you can think WordPress, but for travel, uh, which I, I started early.
Episode 664 | The Challenges of Horizontal SaaS, Adding Services...
- ▶ 0:25 Rob Walling These are the consumers and the businesses with the WordPress websites.
- ▶ 19:13 unnamed speaker I wanted to ask, I am a WordPress developer and I also teach people how to build their own websites. 6 times in the scene
Cultivating a creative community with Tina Roth-Eisenberg of CreativeMornings
- ▶ 32:20 Tina Roth-Eisenberg Basically, mostly big tech companies like, you know, Basecamp, Squarespace, WordPress, Wix, Adobe, um, you know, uh, giving us a slice of their marketing or brand budget, uh, and supporting us.
Episode 662 | Selling for Five Years of Runway, Profit vs. Revenu...
- ▶ 19:50 unnamed speaker But, uh, if I opt to perhaps become a Shopify developer or a WordPress developer, and then leverage that experience to, to build an app with that for, for my customers. 3 times in the scene
- ▶ 30:44 Rob Walling Before Jason Cohen launched WP Engine, he had 40 people who said they would pay, I think it was a hundred dollars a month as well, for WordPress hosting.
3 Demand Gen Tactics That Paid off Big time
- ▶ 5:26 Pritesh Vora We were, I, we were in the WordPress ecosystem. 4 times in the scene
- ▶ 18:50 Pritesh Vora Uh, and that automatically in the WordPress space created an environment or, or an ecosystem of lot of large and small influencers. 2 times in the scene
Tips For Technical Startup Founders | Startup School · Y Combinator
Joost de Valk: How I Founded Yoast; The Ultimate Guide to SEO; The Threat of AI | E1000 · 20VC with Harry Stebbings
- ▶ 2:41 Joost de Valk WordPress was growing quite fast, and I suddenly had on this free plugin that I built as a hobby, a million users, and I was spending way too much time supporting it.
- ▶ 4:28 Joost de Valk And we grew along with WordPress and, um, with Matt in many ways.
- ▶ 9:26 Joost de Valk I think people still underestimate what Matt has done with WordPress and how, I mean, more than 40% of websites on the web are WordPress sites. 3 times in the scene
- ▶ 10:18 Joost de Valk So for me, WordPress, the project is super important to me as a person, which I think Matt has to, has as well. 3 times in the scene
- ▶ 17:19 Joost de Valk And that's the problem of building a WordPress plugin because you don't have to laboratory going back to your systems all the time. 4 times in the scene
- ▶ 26:04 Joost de Valk And honestly, WordPress is out there.
- ▶ 38:18 Joost de Valk But the things that people search for are terms like WordPress SEO. 2 times in the scene
- ▶ 1:01:13 Joost de Valk It competes directly with WordPress, so I'm always gonna say not good.
How Dave Ramsey Built A $300M/Year Media Empire (#428)
HIBT Lab! Too Good To Go: Lucie Basch
- ▶ 14:32 Lucie Basch But originally we just had a website and we started with WordPress, like many companies do, I guess.
Should you negotiate co-founder equity first, or wait until you have customers?
- ▶ 14:51 Manonia KH Um, I would say I really like WordPress.
Chomps: Pete Maldonado and Rashid Ali
- ▶ 32:21 Rashid Ali So Pete had built a WordPress site.
- ▶ 43:47 Pete Maldonado So I meant, uh, Rashid mentioned, I built a website on the WordPress platform, which, you know, obviously was a, it was, we got our first orders through that and realized it wasn't, um, wasn't the best process.
$1m Ecommerce Agency Spends $200k to Launch Shopify SaaS
- ▶ 6:28 Mark Allard I took a WordPress template and I started to write content just to start driving some, um, driving some visitors. 3 times in the scene
- ▶ 8:52 Mark Allard Uh, to attract good, uh, high talent in Walter Interactive because it was like WordPress agency and Shopify agency. 2 times in the scene
Episode 643 | Feature Flags, Impostor Syndrome, and More Listener...
- ▶ 22:39 unnamed speaker Would you suggest I start with a smaller project, uh, say WordPress plugin or Shopify plugin rather than continue with the main SaaS project to get my feet wet before I should plow through the main SaaS project. 3 times in the scene
The 2022 Milly Awards (#401)
- ▶ 7:07 Shaan Puri So what Said owns is basically the largest collection of WordPress websites and tools. 3 times in the scene
Episode 641 | Dealing with High Churn, Rolling Out an MVP, and Mo...
- ▶ 13:33 Rob Walling So I remember back in the early days of Drip, I was getting feedback from bloggers, from SaaS founders, from downloadable software people, like the WordPress plugin folks, from the photographers that were using Drip and some others, and…
Launching and growing a podcast | Chris Hutchins (All the Hacks, Wealthfront, Google)
- ▶ 56:10 Chris Hutchins And then they give you the tools like a WordPress style set of tools to go and change the header or change the descriptions.
BREAKING: Shaan Sells the Milk Road - A Conversation With the Buyers
- ▶ 1:09:50 Shaan Puri Like you're, you're making a WordPress site with a referral link.
How he hit $1m Revenue His First Year Building Leasing API's for Real Estate Industry on back of $1.75m Agency
- ▶ 12:23 David Freund Like what's your vision of, you know, X, Y, and Z code base, you know, what frustrates you most about say WordPress as an example.
Episode 638 | How to Generate Startup Ideas (Plus 8 Ideas You Can...
- ▶ 13:58 Rob Walling Normally you go into your CMS, you schedule it to go live eight a.m. on Thursday on your, your WordPress instance or whatever.
Stratechery (with Ben Thompson) · Acquired
- ▶ 32:52 Ben Thompson When I first started, there was like WordPress subscription tools.
- ▶ 44:51 Ben Thompson It actually worked out even better because I was like hired as like a growth engineer or whatever, which I didn't really know anything about, but then the team I was on pivoted shortly after I was there to building like a new backend of…
He Called It a Leap of Faith Metric and It Closed Deals Faster
- ▶ 20:40 Tom Winter If you're using, for example, WordPress, it's like really easy. 6 times in the scene
How this pre-revenue SaaS startup raised $1m last week at a $5m cap
- ▶ 0:39 Nathan Latka He had a company, he sold it at House Joy for about five, six million bucks, mostly stock, then joined some other startups, learned a bunch, was waiting to find a co-founder, then eventually launched more recently a tool called Window, now…
- ▶ 1:14 Nathan Latka He loves creating software that impacts some parts of life and is now working on what's called typestack.ai, a WordPress blog alternative for startups. 3 times in the scene
- ▶ 8:19 Silas Reddy Uh, like I said, window is a Shopify alternative and we are trying to build a WordPress alternative.
- ▶ 17:45 Nathan Latka He had a company, he sold it at House Joy for about five, six million bucks, mostly stock, then joined some other startups, learned a bunch, was waiting to find a co-founder, then eventually launched more recently a tool called Window, now…
The Simple PR Template We Used to Bootstrap to $1m in ARR
- ▶ 10:31 Ben Gabler You know, Google for WordPress hosting is 20 dollars a click.
- ▶ 12:01 Ben Gabler I called him up and said, Hey, you guys use WordPress.
- ▶ 15:50 Ben Gabler People didn't know they needed Cloudflare Enterprise sitting in front of all of their WordPress sites, but they knew they needed fast and secure WordPress sites. 2 times in the scene
How we acquired a competitor for $40,000 (and why we'll never do it again)
- ▶ 2:01 Ryan O'Neal On rebuilding all of Ryan O'Neill's mistakes when he first programmed it on a WordPress theme.
Episode 634 | Naming Your Startup, Tapping Out a Niche, and Licen...
- ▶ 8:23 Rob Walling This is, this is how I started, too, and this is how I see dozens and dozens of entrepreneurs starting, whether it's an info product, whether it is a Heroku add-on, a Shopify add-on, a WordPress plug-in, you know, something built within an…