TV Advertising
topic on 4 shows · 7 statements across 7 episodes
Another Podcast 
My First Million 
How I Built This 
20VC
7 statements about TV Advertising, every show
Traditional TV Advertising Drives Significant Customer Acquisition and Downloads for Glovo
“We use a lot, believe it or not, we use a lot of TV on top of online media, but TV has worked very well for us to drive a lot of downloads and new customers.”
TV Political Media Buyers Earn Effortless Commissions Compared to Digital Buyers
“And, you know, digital advertising is more labor intensive for them, but buying TV is, you know, there are only so many stations in, in Wisconsin that you can put ads on and, you know, it doesn't take any more work to double the buy and they get paid a commiss…”
Wood: US TV Advertising's $80B Market Will Entirely Move to Streaming
“You know, there's, I don't know, 70, eighty billion dollars a year spent on TV advertising in the US alone, and it's all moving to streaming.”
Evans: Global ad spend reached $650B-$700B with over half in digital
“Global advertising last year was 650 to seven hundred billion dollars, and something like 404 hundred and fifty billion dollars of that was digital, so it's already more than half. And most of the rest is TV.”
Google's next decade is moving all television advertising onto the internet
“The next 10 years of Google is turning everything, all TV advertising, into the internet. So they've taken everything else, but, you know, TV is a bit that hasn't really moved yet.”
Schutz: Spending $50K Monthly on TV Ads Yielded No Definitive Results
“You know, I think that I look back to when I launched TV many years ago as my first channel. I tried to do it just like dipping my toe in the water. Let's spend 50 K a month, right? How do we test? Because it's a lot of money. It's a high ante to get into TV. …”