StarZero All shows Try the podcast clipper →

TV advertising

3 statements across 3 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Oct 11, 2020 by Benedict Evans · across every show →

Everything said about TV advertising, oldest first

Oct 11, 2020 neutral
Assertion Supported
Evans: UK political TV ads are allocated slots, not purchasable
“In the UK, TV advertising is regulated and political parties are allocated slots. They don't get to just buy advertising.”
Benedict Evans Oct 11, 2020 ▶ 6:47 Is Europe a market?
May 2, 2022 bullish
Prediction Not checkable as stated
Google's next decade is moving all television advertising onto the internet
“The next 10 years of Google is turning everything, all TV advertising, into the internet. So they've taken everything else, but, you know, TV is a bit that hasn't really moved yet.”
Benedict Evans May 2, 2022 ▶ 7:42 Stories in the noise
Jun 6, 2022
Assertion Supported
Evans: Global ad spend reached $650B-$700B with over half in digital
“Global advertising last year was 650 to seven hundred billion dollars, and something like 404 hundred and fifty billion dollars of that was digital, so it's already more than half. And most of the rest is TV.”
Benedict Evans Jun 6, 2022 ▶ 4:14 What's next for advertising?
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 100 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more