Schutz: Spending $50K Monthly on TV Ads Yielded No Definitive Results
Rob Schutz · 20Growth: The Biggest Lie in Startup Growth and Marketing, Why You Do Not Need To Diversify Customer Acquisition Channels in the Early Days & When and How To Build Your Growth Team with Rob Schutz, Co-Founder and Chief Growth Officer @ Ro · Jan 19, 2022 · at 20:29
Rob Schutz is the Co-Founder and Chief Growth Officer at digital health company Ro. He reflects on his early channel experimentation strategy.
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“You know, I think that I look back to when I launched TV many years ago as my first channel. I tried to do it just like dipping my toe in the water. Let's spend 50 K a month, right? How do we test? Because it's a lot of money. It's a high ante to get into TV. The reality is we did 50 K a month for probably six months, and then we still didn't know if it was a good channel or not.”
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